Country Profile: Syrups & Spreads in Japan

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The Japanese syrups & spreads sector is led by the sweet spreads category in value terms, while the ‘jams, jellies & preserves’ category is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel in the distribution of syrups & spreads in the country. Glass is the most commonly used pack material in the sector. Sonton Food Industry Co., Ltd, Kewpie Corporation and Narimpex Ltd are the leading market players in the sector.

GlobalData’s Country Profile report on the syrups & spreads sector in Japan provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.

Scope

– Per capita consumption of syrups & spreads in Japan is higher than global and regional (Asia-Pacific) levels

– Of the five categories analysed, Sweet spreads is the leading, registering a CAGR of 0.88% during 2017-2022

– Hypermarkets & supermarkets is the leading channel in the distribution of syrups & spreads, accounting for more than three-fourth of the share in 2017

– Jams, jellies & preserves is the most consolidated category with top three brands accounting for more than half of the value share in 2017

– Shrink wrap is the only primary type used in the Japanese syrups & spreads sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Andros Group Inc.
Kewpie Corporation
Meidi-Ya Singapore Co (Pte) Ltd.
S & B Foods Inc
Shinshu Sudo Farm
Sonton Food Industry Co. Ltd
Sudo Jam Mfg Co. Ltd
United Foods Public Company Limited
Meridian Seafoods Pty Ltd.
Yamashiroya
Ferrero
Meiji Holdings Co. Ltd.
Aruno Inc.
Kato Bros Honey Co Ltd
Marumi Honey
Narimpex Ltd
Nippon Hachimitsu Co. Ltd.
Nisshin Honey
Hormel Foods Corporation
Unilever
Morinaga & Co. Ltd.
The Hershey Company

Table of Contents

Table of Contents

Report scope 2-3

Executive summary 11-13

Japan in the global and regional context 14-18

Japan in the global and Asia-Pacific syrups & spreads sector 15

Japan compared to other leading countries in Asia-Pacific 16

Per capita consumption and expenditure – Japan compared to Asia-Pacific and global levels 17

Sector analysis – syrups & spreads 18-36

Country snapshot – syrups & spreads sector in Japan 19

Value and volume analysis – syrups & spreads sector in Japan 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ‘jams, jellies & preserves’ 26

Segment analysis (in value terms): ‘jams, jellies & preserves’ 27

Segment analysis (in volume terms): ‘jams, jellies & preserves’ 28

Category analysis: molasses 29

Category analysis: savory spreads 30

Segment analysis (in value terms): savory spreads 31

Segment analysis (in volume terms): savory spreads 32

Category analysis: sweet spreads 33

Segment analysis (in value terms): sweet spreads 34

Segment analysis (in volume terms): sweet spreads 35

Category analysis: syrups 36

Distribution analysis 37-39

Distribution channel share analysis: syrups & spreads 38

Distribution channel share analysis by category 38-39

Competitive landscape 40-44

Brand share analysis by sector 41

Brand share analysis by category 42-43

Degree of consolidation/fragmentation by category 44

Health & Wellness 45-49

Health & wellness trend analysis 46

Health & wellness analysis by product attribute 47

Health & wellness analysis by consumer benefit 48

Category comparison – with health & wellness and without health & wellness claims 49

Packaging analysis 50-54

Pack material 51

Pack type 52

Closure type 53

Primary outer type 54

Consumergraphics 55-56

Japan syrups & spreads sector – Demographic analysis 56

Macroeconomic analysis 57-63

Economic summary, labor market trends, and demographic trends 61

GlobalData country risk index (GCRI) 62-63

Methodology 64-69

Definitions 70-82

Appendix 83-106

Table

List of Tables

Country snapshot – leading value categories and fastest growing segments 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), Japan compared to Asia-Pacific and global levels (in kg), 2017 25

Jams, jellies & preserves – value analysis by segment, 2012-2022 27

Jams, jellies & preserves – volume analysis by segment, 2012-2022 28

Savory spreads – value analysis by segment, 2012-2022 31

Savory spreads – volume analysis by segment, 2012-2022 32

Sweet spreads – value analysis by segment, 2012-2022 34

Sweet spreads – volume analysis by segment, 2012-2022 35

Change in distribution share, 2012-2017 38

Performance overview (score: 1-100) 63

Category comparison- with health & wellness and without health & wellness claims, 2012-2022 49

Category value and volume data, by segment 84-88

Per capita consumption (in kg), 2012-2022 89

Per capita expenditure, 2012-2022 89

Syrups & spreads sales distribution in Japan – by category, 2017 90

Brand share (in value and volume terms) in the syrups & spreads sector, 2017 91

Brand share (in value and volume terms) in the syrups & spreads sector by category, 2017 92-95

Key health & wellness product attributes driving sales in Japan, 2012-2022 96

Key health & wellness consumer benefits driving sales in Japan, 2012-2022 96

Pack material (in million pack units), 2012-2022 97

Pack materials by category (in million pack units), 2017 97

Pack type (in million pack units), 2012-2022 98

Pack types by category (in million pack units), 2017 98

Closure type (in million pack units), 2012-2022 99

Closure types by category (in million pack units), 2017 99

Primary outer type (in million pack units), 2012-2022 100

Primary outer types by category (in million pack units), 2017 100

Economic indicators 101-103

Figures

List of Figures

Value and volume share of Japan in the global and Asia-Pacific syrups & spreads sector, 2017-2022 15

Japan compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – Japan, Asia-Pacific, and global, 2012-2022 17

PCE comparison – Japan, Asia-Pacific, and global, 2012-2022 17

Market size and growth analysis by value and volume, syrups & spreads sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ‘’jams, jellies & preserves’ category, 2012-2022 26

Market size and growth analysis by value and volume, molasses category , 2012-2022 29

Market size and growth analysis by value and volume, savory spreads category, 2012-2022 30

Market size and growth analysis by value and volume, sweet spreads category, 2012-2022 33

Market size and growth analysis by value and volume, syrups category, 2012-2022 36

Share of key distribution channels, 2017 – syrups & spreads 38

Key distribution channel share by category, 2017 38-39

Leading brands (in value and volume terms) in the syrups & spreads sector, 2017 41

Leading brands (in value and volume terms) by category in the syrups & spreads sector, 2017 42-43

Category-wise consolidation/fragmentation (in value terms) – syrups & spreads, 2017* 44

Value of health & wellness claims by category, 2017-2022* 46

Contribution of health & wellness by product attributes, 2017-2022 47

Contribution of health & wellness by consumer benefits, 2017-2022 48

Key pack materials in the Japanese syrups & spreads sector, percentage share of pack units, 2017 51

Annual growth rate by key pack material, 2012-2022 51

Use of pack material by category (in pack units), 2017 51

Key pack types in the Japanese syrups & spreads sector, percentage share of pack units, 2017 52

Annual growth rate by key pack type, 2012-2022 52

Use of pack type by category (in pack units), 2017 52

Key closure types in the Japanese syrups & spreads sector, percentage share of pack units, 2017 53

Annual growth rate by key closure type, 2012-2022 53

Use of closure type by category (in pack units), 2017 53

Key primary outer typed in the Japanese syrups & spreads sector, percentage share of pack units, 2017 54

Annual growth rate by key primary outer type, 2012-2022 54

Use of primary outer type by category (in pack units), 2017 54

The Japanese syrups & spreads sector – Demographic analysis 56

Macroeconomic analysis – real GDP value & annual growth % 58

Macroeconomic analysis – nominal GDP value & annual growth % 58

Macroeconomic analysis – consumer price inflation % 58

Macroeconomic analysis – household consumption expenditure growth 58

Macroeconomic analysis – population in millions and annual growth % 59

Macroeconomic analysis – % split by age group 59

Macroeconomic analysis – gender % split 59

Macroeconomic analysis – rural/urban % split 59

Macroeconomic analysis – employed persons, millions, & % unemployed 60

Five lowest risk nations in GCRI Q3 2016 62

Five highest risk nations in GCRI Q3 2016 62

Country risk analysis – Japan compared to Asia-pacific and the World 63

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