Credit Suisse Private Banking – Competitor Profile

Pages: 43 Published: June 09, 2023 Report Code: GDFS0723CA

GlobalData’s 'Credit Suisse Private Banking – Competitor Profile' provides a comprehensive analysis of Credit Suisse’s private banking and wealth management operations. It offers insights into the company’s strategy and financial performance, including key data on assets under management (AUM). Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Credit Suisse is a global bank headquartered in Zürich, Switzerland. It provides private banking and wealth management, corporate banking, investment banking, and retail banking services to individuals, corporations, and institutions in approximately 50 countries.


• Credit Suisse agreed to be acquired by UBS in a deal valued at CHF3 billion ($3.3 billion) in March 2023. The acquisition will save the bank from collapsing after failed attempts to restructuring the bank which resulted in losses and a decline in investor confidence.

• In January 2023, Credit Suisse restructured its business operations and reorganized into five divisions: Wealth Management, Investment Bank (IB), Swiss Bank, Asset Management, and Capital Release Unit (CRU). It operates in four geographic regions: Switzerland; the Europe, Middle East, and Africa (EMEA); Asia-Pacific; and the Americas.

• As part of a strategic overhaul announced in October 2022, the bank began cutting costs and reallocating capital to focus on its core wealth operations. It also focused on expanding its successful wealth business in EMEA and Asia-Pacific.

• Sustainability remains an integral part of the group’s strategy. In October 2022, it launched the HOLT Sustainability Suite: an analytical tool that integrates financial and environmental, social, and governance (ESG) metrics to help assess a company’s business model.

Reasons to Buy

• Examine the financial performance, key ratios, and AUM growth of Credit Suisse and its Private Banking division and benchmark this competitor against other global wealth managers.

• Understand Credit Suisse Private Banking’s current strategic objectives and their impact on its financial performance.

• Discover Credit Suisse Private Banking’s key products and client-targeting strategies and examine whether these have been successful.

• Learn more about Credit Suisse Private Banking’s marketing strategy, social media presence, and digital innovations.

Key Players

Credit Suisse
Credit Suisse Private Banking
Corporación Actinver
Apollo Global Management
The Klein Group
Energy Infrastructure Partners (EIP)
OpenWealth Association
Prive Technologies
Credit Suisse Foundation
Year Up

Table of Contents

Executive Summary


Financial Performance

Customers and Products

Brand-Building Activities



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