Croatia Cards and Payments – Opportunities and Risks to 2026
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Croatia Cards and Payments Market Report Overview
The Croatia cards and payments market size was valued at $17.7 billion in 2022 and is expected to achieve a CAGR of more than 8% during 2022-2026. This growth can be attributed to Croatia’s improving payment infrastructure, the increasing adoption of contactless payments, the rapid growth of the ecommerce market, and the convenience of electronic payments.
The Croatia cards and payments market research report provides a detailed analysis of market trends in the Croatian cards and payments industry. The report provides values and volumes for several key performance indicators in the industry, including cash, cards, credit transfers, and direct debits during the review period. It also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values, and volumes during the review period and over the forecast period. Moreover, it offers information on the country’s competitive landscape, including market shares of issuers and schemes.
Croatia Cards and Payments Market Outlook, 2022-2026 ($ Billion)
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Croatia Cards and Payments Market Dynamics
The growing popularity of digital-only banks is driving competition in the banking space and boosting debit card holding. For instance, the UK-based bank, Revolut offers Standard, Plus, Premium, and Metal accounts ion Croatia. The company offers the <18 bank account for teens, which comes with a Revolut debit card. The app allows users’ parents or guardians to keep track of their children’s spending and saving habits.
The adoption of contactless payments will further drive payment card usage in the future. For instance, Konzum, a Croatian retail chain, offers an AI-enabled Shop&Touch checkout service, but it is only available to customers who have a registered MultiPlusCard Express, the retailer’s membership card. While shopping, customers scan each product’s barcode using the app’s barcode scanner and the scanned items are then automatically added to the shopping cart in the app. Customers can pay in the app using a saved payment method, before scanning a QR code to exit the store. This final step verifies that the customer has made the payment.
Croatia Cards and Payments Market Segmentation by Payment Instruments
The key payment instruments in the Croatia cards and payments market are cash, cards, credit transfers, and direct debits. In 2022, cash was the major payment instrument followed by cards and credit transfers. Croatia is a cash-based economy, with cash typically used for day-to-day, low-value transactions. However, Croatians are increasingly opting to make cashless payments due to the growing banking population, and rising demand for electronic payments, particularly since the outbreak of COVID-19.
Croatia Cards and Payments Market Analysis by Payment Instruments, 2022 (%)
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Croatia Cards and Payments Market Segments
The key segments in the Croatia cards and payments market are card-based payments, e-commerce payments, and alternative payments.
Croatia Cards and Payments Market - Competitive Landscape
Some of the leading players in the Croatia cards and payments market are Intesa Sanpaolo, UniCredit Bank, Erste Bank, Raiffeisen Bank, HPB, OTP Bank, EuroNCSInst, Visa, Mastercard, and Diners Club.
Croatia Cards and Payments Market Report Overview
Market Size (2022) | $17.7 billion |
CAGR | >8% |
Forecast Period | 2022-2026 |
Historical Period | 2018-2021 |
Key Payment Instruments | Cash, Cards, Credit Transfers, and Direct Debits |
Key Segments | Card-Based Payments, E-Commerce Payments, and Alternative Payments |
Leading Players | Intesa Sanpaolo, UniCredit Bank, Erste Bank, Raiffeisen Bank, HPB, OTP Bank, EuroNCSInst, Visa, Mastercard, and Diners Club |
Segments Covered in the Report
Croatia Cards and Payments Instruments Outlook (Value, $ Billion, 2018-2026)
- Cash
- Cards
- Credit Transfers
- Direct Debits
Croatia Cards and Payments Market Segments Outlook (Value, $ Billion, 2018-2026)
- Card-Based Payments
- E-Commerce Payments
- Alternative Payments
Scope
This report provides:
- Current and forecast values for each market in the Croatian cards and payments industry, including debit, credit, and charge cards.
- Detailed insights into payment instruments including cash, cards, credit transfers, and direct debits. It also includes an overview of the country’s key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Croatian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Croatian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Croatian cards and payments industry.
- Assess the competitive dynamics in the Croatian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Croatia.
- Gain insights into key regulations governing the Croatian cards and payments industry.
UniCredit Bank
Erste Bank
Raiffeisen Bank
HPB
OTP Bank
EuroNCSInst
Visa
Mastercard
Diners Club
Google Pay
Apple Pay
PayPal
Aircash
KEKS Pay
Settle
Table of Contents
Frequently asked questions
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What was the Croatia cards and payments market size in 2022?
The cards and payments market size in Croatia was valued at $17.7 billion in 2022.
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What is the Croatia cards and payments market growth rate?
The cards and payments market in Croatia is expected to achieve a CAGR of more than 8% during 2022-2026.
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What are the key payment instruments in the Croatia cards and payments market?
The key payment instruments in the Croatia cards and payments market are cash, cards, credit transfers, and direct debits.
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What are the key segments in the Croatia cards and payments market?
The key segments in the Croatia cards and payments market are card-based payments, e-commerce payments, and alternative payments.
-
Who are the leading players in the Croatia cards and payments market?
Some of the leading players in the Croatia cards and payments market are Intesa Sanpaolo, UniCredit Bank, Erste Bank, Raiffeisen Bank, HPB, OTP Bank, EuroNCSInst, Visa, Mastercard, and Diners Club.
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