Cryptocurrency Sector Sport Sponsorship 2022 Landscape – Analysing Top Sponsor Brands and Sponsorship Sector

Pages: 38 Published: January 20, 2022 Report Code: GDUKSPC91272

This multi million dollar sponsorship industry covers all corners of the sports industry. The presence of cryptocurrency sponsorship is most easily felt in the soccer market, with 79 European soccer agreements being signed in 2021, with a 46% of the clubs in Europe’s top five leagues in England, France, Spain, Italy and Germany selling their sponsorship rights to this emerging sector. This analysis of the state of the crypto sponsorship market also considers the potential hurdles the industry may have to overcome if it is to continue the growth rate it has seen in the past two years, with fan activism and ESG led governance proving to be a stumbling block in a few significant cases.


The report covers the biggest deals within the cryptocurrency sector, whilst also considering the most active brands and biggest spenders, analyzing the flow of investment from cryptocurrency markets into the sports industry. The report considers which sport properties are the main beneficiaries of crypto sponsorship, along with the current state of this sponsorship sector, and how it might further develop in the future.

Key Highlights

Highlights include the latest industry leading sponsorship data for cryptocurrency sponsorship, as well as a deep dive case study into the relationship between cryptocurrency brands and Europe’s major soccer clubs and competitions. A breakdown of the sector’s biggest deals, and most valued markets is also provided.

Reasons to Buy

Readers will gain an industry leading analysis of the cryptocurrency sponsorship landscape, covering the all active deals within the sector across global sport markets. Readers will gain a deep understanding of the role cryptocurrency currently plays in the sports industry, and how this role may change over time given the growing influence of fan activism and concerns around ethical ESG principles.

Key Players
Serie A
English Premier League
Inter Milan
LA Lakers

Table of Contents

1. Introduction

2. Sector Analysis

3. Case Study: Cryptocurrency & Soccer

4. Brand Analysis

5. Appendix


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods