Success Case Study: Lotte Sweets Days Chocolate

The chocolate market in Japan has been growing. In 2015, the five-year CAGR of the market value in local currency was 2.23%, which is higher-paced than other confectionery categories, such as gum and sugar confectionery. Functional chocolates have traction in building growth, bringing new customers into the category, such as adults and health-conscious consumers, and Lotte Sweet Days chocolate has been contributing to this growth. Interestingly, Japan's chocolate consumption per capita is relatively low compared to European countries, which indicates that there are further opportunities in Japan's chocolate market for unique innovations and services.

Scope

- The probiotic chocolate format successfully appealed to its target consumers, Japanese women who are keen on functional food and drinks, and lactic acid bacteria are topical as an ingredient, achieving great success in the probiotic yogurt category.

- The chocolate format is convenient for consuming and storing probiotics without a refrigerator, extending consumer enjoyment of probiotic products beyond yogurt.

- Developing functional chocolates will contribute to chocolate market growth. Identifying key health concerns and catering to them with chocolate creates opportunities in a category not normally associated with health.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Lotte

Glico

Morinaga & Co

Akagi Nyugo

Koikeya

Esthecoho

Meiji

Chuao Chocolatier

Lotte

Glico

Morinaga & Co

Akagi Nyugo

Koikeya

Esthecoho

Meiji

Chuao Chocolatier

Table of Contents

Summary: Lotte Sweets Days chocolate

Innovative chocolate containing lactic acid bacteria

Probiotic chocolate appeals to Japanese women

Chocolate format boosts the accessibility of probiotics

Consumers ...

Summary: Lotte Sweets Days chocolate

Innovative chocolate containing lactic acid bacteria

Probiotic chocolate appeals to Japanese women

Chocolate format boosts the accessibility of probiotics

Consumers prioritize taste over functionality

Take-out: building potential from specific health issues

Take-out: beauty support offers further oppotunties

Take-out: high cocoa content becomes a key feature

Take-out: functional products help chocolate overall

TrendSights

Appendix

    Pricing

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