Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

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Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Scope

Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

The concept of craft sodas has mainstream appeal.

56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

Reasons to buy

Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.

Understand the key motivators driving demand for adult soft drinks.

Discover the best in-class innovation examples of adult soft drinks from around the world.

Companies mentioned

Fentimans

J20

Franklin & Sons

Hop Soda

Sonoma

Ribena

Schweppes

Belvoir

Ugly Water

Pepsi

Höpt Soda

Waitrose

DRY Soda

Swamp Pop

B! Bomba

Mountain Dew ...

Fentimans

J20

Franklin & Sons

Hop Soda

Sonoma

Ribena

Schweppes

Belvoir

Ugly Water

Pepsi

Höpt Soda

Waitrose

DRY Soda

Swamp Pop

B! Bomba

Mountain Dew

Orangina

Table of Contents

1. Introduction

2. Trend Opportunities

Formulation

Promotion

Packaging

3. Conclusions

4. Appendix

1. Introduction

2. Trend Opportunities

Formulation

Promotion

Packaging

3. Conclusions

4. Appendix

    Pricing

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