Success Case Study: Nuggela & Sulé; A shampoo with a cosmeceutical approach built on alternative "natural" based therapies

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This onion shampoo, based on a traditional "natural" remedy (the use of onion juice to strengthen hair and prevent hair loss), capitalizes on the rising popularity of "natural" remedies and alternative therapies in the country to appeal to Spanish shoppers and convince them of its effectiveness and expected results. Belief in the idea the product works as promised, which also implies higher quality, is also supported by its professional image, as the shampoo is only distributed through medical retailers (including pharmacies and herbalist shops). The product based its promotion on online marketing strategies and online PR activities involving social media and beauty bloggers. These proved very successful tools to influence consumers' final purchasing decisions.

Scope

"Success Case Study: Nuggela & Sulé" is part of Canadean's Successes and Failures research and explores the reasons for the success of this product in Spain.

WHAT Understand the characteristics of Nuggela & Sulé shampoo.

WHY Discover how Nuggela & Sulé succeed with its interesting cosmeceutical approach.

TAKE-OUT: Learn from this intelligent strategy, seeking further opportunities in the haircare segment.

Reasons to buy

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Companies mentioned

Nuggela & Sulé

Farmacia Morlán

Cosmetic and Pharmaceutical Awards 2015

The Beauty Blog

Google Trends,Belleza Pura Blog

Beauty Blog

Trendencias Belleza Blog

Google Shopping ...

Nuggela & Sulé

Farmacia Morlán

Cosmetic and Pharmaceutical Awards 2015

The Beauty Blog

Google Trends,Belleza Pura Blog

Beauty Blog

Trendencias Belleza Blog

Google Shopping

Amazon

Solostocks

Phytotherapy Research Center in Spain

Technorati

AINIA Technology Centre

Interactive Advertising Bureau (IAB) Spain

Deloitte

Gartner

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