TrendSights Analysis: Wellbeing

The Wellbeing trend comes from a growing understanding and interest in health that is informing the product choices consumers are making. It accompanies broad attitudes to both physical and mental health, and comes out of a realization that the products one uses and consumes have a far reaching impact on us.

Scope

This report examines what Wellbeing means as a consumer trend and why it is important, who are likely to be the target audience, how FMCG brands can best capitalize on the trend, and what will be the future outlook for the trend.

Reasons to buy

Understand which audiences are most affected by the Wellbeing trend.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

See the actions that major brands are taking to get ahead of the greater interest in Wellbeing

Companies mentioned

Unilever

Coca Cola

Wuliangye

Hill's

Johnson's

Carrington Farms

Forgain Mama Shoucuo

Better Chip

Eternal

Chewies

Derbe

Suja

Zotter

Sautao

Fussy Cat

Blooming

Easy Tea Co ...

Unilever

Coca Cola

Wuliangye

Hill's

Johnson's

Carrington Farms

Forgain Mama Shoucuo

Better Chip

Eternal

Chewies

Derbe

Suja

Zotter

Sautao

Fussy Cat

Blooming

Easy Tea Co.

Organic Choice

Philip Morris

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

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