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Malaysia – The Future of Foodservice to 2021

“Malaysia – The Future of Foodservice to 2021”, published by GlobalData provides extensive insight and analysis of the Malaysian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Malaysia’s profit sector foodservice market grew at a CAGR of 4.7% from 2014-2016. This reflects the growing number of urban consumers visiting the market to satisfy their hunger as they shift away from traditional eating habits. As a result, growth is expected to expand to 5.3% until 2021. The majority of this growth will remain in more affluent urban areas.

While QSR leads transactions, FSR is the largest channel by value, representing 23.1% of the profit sector. Trends towards healthy eating and ‘healthy indulgence’ are expected to continue having an impact on the market. This will help FSR to grow fastest of all channels despite an increase in price consciousness due to rising prices.

The report includes –

– Overview of the Malaysian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Malaysian foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

– Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops) within Malaysia’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

– Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Malaysian population.

– Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.

– Case Studies: Learn from examples of recent successes and failures within the Malaysian foodservice market.


– Rising prices are ‘putting the squeeze’ on consumers. While they remain cautious, profit sector foodservice continues to grow, reflecting a cautious optimism.

– The urban/rural divide continues to be a major obstacle to the expansion of foodservice outside of cities. Additionally, as the country becomes more urbanized, there is downward pressure on outlet expansion.

– Core consumers pushing foodservice growth are the growing middle class. While these consumers are expected to come under renewed pressure due to rising prices, they do not show signs of retreating from the market.

Reasons to Buy

– Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.

– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Malaysia’s foodservice market.

Key Players


McDonald’s Corporation

Hot & Roll

Domino’s Pizza


Pizza Hut

Secret Recipe

Sushi King

The Chicken Rice Shop

Kenny Rogers Roasters


OldTown White Coffee


Big Apple Donuts & Coffee

Dunkin’ Donuts


Table of Contents

Table of Contents


Report Guide

Executive Summary

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

Annual household income distribution

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in three key profit sector channels

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and transactions growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Summary and key take-out


Key players

Key consumers




What next?

Full Service Restaurants (FSR)

Summary and key take-out


Key players

Key consumers




What next?

Coffee and Tea Shops

Summary and key take-out


Key players

Key consumers




What next?

Cost Sector Metrics

Channel trends – historic and future growth

Data and channel share breakdown



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