Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences

A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. "Mass customization" is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products that meet more personal needs are perceived as offering superior value.

Scope

"Just-for-me" product solutions appeal to today's self-expressive and individualistic consumers who reject a "one-size-fits-all" approach to consumption/usage of products. 41% of global consumers believe that customization/personalization claims have a favorable influence on their perception of a product.

Opportunities exist for manufacturers to create new, more specific consumption niches through day part-targeting, and products that are seasonal/holiday-inspired or target sports/activities or social occasions. Over a quarter of global consumers find a food/drink product that is advertised for a specific time of the day or night appealing.

Consumers are moderating their intake of products and ingredients to promote healthy lifestyles, spurring demand for innovation based on portion control, offering low-ABV alcohol and allergen-free formulations.

Reasons to buy

Gain insight into the four different personalization routes for meeting demand for Product Specificity and the key consumer drivers that underpin this.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

See the actions that major brands are taking to capitalize on Product Specificity.

Companies mentioned

KitKat

Procter & Gamble

Tide

Lily's Kitchen

Chapstick

Ribena

Cheerios

MAC Cosmetics

Coors Light

Arla

Heineken

Dior

Air Wick

Marks & Spencer

Tetley

Mondelez

L'Oréal ...

KitKat

Procter & Gamble

Tide

Lily's Kitchen

Chapstick

Ribena

Cheerios

MAC Cosmetics

Coors Light

Arla

Heineken

Dior

Air Wick

Marks & Spencer

Tetley

Mondelez

L'Oréal

Nivea

Coca Cola

Nutella

The Body Shop

Table of Contents

1. Trend snapshot

2. Occasions

3. Demographics

4. Ethnocentrism

5. End benefits

6. Key take-outs

7. What's next?

8. Appendix

1. Trend snapshot

2. Occasions

3. Demographics

4. Ethnocentrism

5. End benefits

6. Key take-outs

7. What's next?

8. Appendix

    Pricing

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