Top Trends in Soft Drinks 2017: New Health and Wellness Priorities, Winning in the War Against Sugar and Adultifying the Category

The soft drinks industry is under increasing pressure as consumer spending stagnates, the war on sugar rages on and consumers increasingly reject artificial alternatives. Trends explored in this research include healthy hydration solutions, the adultification of soft drinks, savory and spicy flavors, and soft drinks with just a hint of flavor or sweetness.

"Top Trends in Soft Drinks 2017" explores the latest consumer and innovation trends in bottled water, carbonated soft drinks, juices and smoothies, energy and sports drinks, and ready-to-drink tea and coffee.

Scope

- Globally, 60% of consumers are always or often influenced by how familiar or trustworthy a product feels when choosing non-alcoholic beverages.

- Almost half of consumers (48%) globally are actively choosing soft drinks with low or no sugar.

- Consumers are more willing to experiment with new product varieties when buying more generic beverages such as bottled water and RTD coffee/tea, than beverages that serve a functional purpose like energy and sports drinks.

Reasons to buy

- Explore seven key innovation trends spanning a range of topics such as emerging flavors, ingredients and health claims in soft drinks.

- Identify how soft drink brands can use innovation to overcome key industry issues such as the sugar backlash, taxation and rising demand for natural ingredients.

- Learn what is driving soft drinks consumer’s behavior using GlobalData's latest consumer research to inform marketing and new product development decisions.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development in the soft drinks space.

Companies mentioned

Coca-Cola

PepsiCo

Dr Pepper Snapple

B4

Honest Tea

OmegaWater

Glaceau

Bulletproof

Suja

Tropicana

Karma Probiotics

KeVita

Seedlip

Mountain Dew

Caliente

Stubborn Soda

Hop Pop Soda ...

Coca-Cola

PepsiCo

Dr Pepper Snapple

B4

Honest Tea

OmegaWater

Glaceau

Bulletproof

Suja

Tropicana

Karma Probiotics

KeVita

Seedlip

Mountain Dew

Caliente

Stubborn Soda

Hop Pop Soda

LIFEWTR

Hackamore Premium Energy

Uncle Matt's Cold Pressed Water

Impressed Cold Pressed Juice

Garden of Flavor

Kor Shots

Georgia Coffee

Starbucks

Teavana

La Colombe

Point Blank

Minute Maid

Paper Boat

Ohnly

SunRype

Fanta

Nu Oceana

Hint Water

NuVa

Ugly Unsweet Water

Vivid

Virtue Energy Water

Verday

Belvoir Botanicals

Buddha Water

H2Rose

HappyTree

Malk

137 Degrees

Table of Contents

1. Introduction

2. Innovation Trends in Soft Drinks

Healthy Hydration

Gut Happy

Adultification

Cold is Hot

Savory and Spice

Take the Hint

Plant Power

3 ...

1. Introduction

2. Innovation Trends in Soft Drinks

Healthy Hydration

Gut Happy

Adultification

Cold is Hot

Savory and Spice

Take the Hint

Plant Power

3. The Future

4. Appendix

    Pricing

Discounts available for multiple report purchases.

reportstore@globaldata.com
+44 (0) 161 359 5813

Saved reports