TrendSights Analysis: Experimentation - Tempting consumers with unique, inspiring and exciting products

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"TrendSights Analysis: Experimentation" explores how FMCG brands can tempt experimental consumers with unique, inspiring, and exciting product innovation.

More expansive, bold, and risk-taking consumption patterns are apparent among inquisitive consumers who appreciate novel, "fashion-forward," products, at a time when choice is more diverse than ever before. While FMCG purchases are generally quite routine, adventurous consumers seek a break from the norm with something different, such as a new flavor or ingredient.

Scope

- Globally three quarters of consumers agree they enjoy experimenting with products from different cultures and cuisines.

- The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.

- Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.

Reasons to buy

- Gain insight into the different routes through which brands can stimulate consumer demand through offering more experimental products.

- Understand what motivates consumers to experiment.

- Compare the relevance of experimentation in each industry across the FMCG space, and learn what the key opportunities are.

- Identify the innovation implications of experimentation for your sector.

Companies mentioned

Starbucks

CLRCFF

Suja

Panrico

Banana Joe

The Impossible Burger

Doritos

PepsiCo

Snask AB

PanPang Brewery

Firebox

Yumix

Commodity

CVS Health

Forces of Nature

Borshe

Drinkies ...

Starbucks

CLRCFF

Suja

Panrico

Banana Joe

The Impossible Burger

Doritos

PepsiCo

Snask AB

PanPang Brewery

Firebox

Yumix

Commodity

CVS Health

Forces of Nature

Borshe

Drinkies

Purina

Golp

YunYan

77 Flavor

Table of Contents

Table of Contents

Trend Snapshot

What is Experimentation?

Why is Experimentation important?

Who is driving Experimentation

How Can Experimentation be capitalized on?

What Next in ...

Table of Contents

Trend Snapshot

What is Experimentation?

Why is Experimentation important?

Who is driving Experimentation

How Can Experimentation be capitalized on?

What Next in Experimentation?

Appendix

List of tables

List of figures

    Pricing

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