TrendSights Analysis: Moderation & Avoidance - Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity

"TrendSights Analysis: Moderation & Avoidance", explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity.

Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many "villain" ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to for medical reasons or feel required to due to religion or culture.

Scope

- Moderation is a key strategy for weight loss, with more than half of consumers trying to lose weight globally eating smaller portions to do so.

- The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.

- Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.

- A third of consumers legally allowed to drink alcohol globally abstain from doing so altogether.

- Six in 10 consumers globally are concerned about the impact of chemicals on their health and appearance, opting for natural formulations to avoid chemical ingredients.

Reasons to buy

- Gain insight into the different routes through which brands can stimulate consumer demand through helping consumers moderate or avoid specific villains, vices, and impurities.

- Understand what motivates consumers to moderate or avoid certain ingredients and products.

- Compare the relevance of Moderation & Avoidance in each industry across the FMCG space, and learn what the key opportunities are.

- Identify the innovation implications of Moderation & Avoidance for your sector.

Companies mentioned

TofuTown

Hovis

Lantana

McVities

Heinz

Real Iced Tea Co.

Nestle

Impossible Burger

Futura Foods

DA-SH Water

Green Giant

Benevo

Califia

Pepsi

Vivid

Corona

Marlboro

Dr ...

TofuTown

Hovis

Lantana

McVities

Heinz

Real Iced Tea Co.

Nestle

Impossible Burger

Futura Foods

DA-SH Water

Green Giant

Benevo

Califia

Pepsi

Vivid

Corona

Marlboro

Dr Sebagh

Alba Botanica

Taiko Pharmaceutical

Dr Elsey's

H2Rose

Panera Bread

Table of Contents

Table of Contents

Trend Snapshot

Moderating & Avoiding: Villains

Moderating & Avoiding: Vices

Moderating & Avoiding: Impurities

What Next in Moderation & Avoidance?

Appendix

Table of Contents

Trend Snapshot

Moderating & Avoiding: Villains

Moderating & Avoiding: Vices

Moderating & Avoiding: Impurities

What Next in Moderation & Avoidance?

Appendix

List of Tables

List of Figures

    Pricing

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