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Top Trends in Hot Drinks 2018 – The latest trends in hot coffee, hot tea, and other hot drinks

"Top Trends in Hot Drinks 2018", is part of GlobalData's Top Trends series. It examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

The hot drink sector represents a dynamic space for growth as consumers’ quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers needs of satisfying connoisseurship and convenience, personalization, the rise of alternative latte drinks, and experimental hot drinks.


– Consumers are seeking quality hot drinks yet do not want a complicated preparation process.

– Consumers are growing tired of existing beverage categories. They are seeking more exciting flavors and varieties.

– Health can be one of great interests among consumers, yet they do not want to compromise the taste for health benefits.

– With expanding consumer lifestyles and the rise of new diets (e.g. vegan), hot drink producers need to keep up with the changes.

Reasons to Buy

– Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.

– Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Players

Four Sigmatic

Heath & Heather


Fortnum & Mason


Jack Daniel’s




Bad Heibrunner



Tea Forte

House Wellness Foods


Califia Farms

Ito En


Table of Contents

Table of Contents

Executive Summary


Innovation Trends in Hot Drinks

Trend 1: Super Blends

Trend 2: Accessible Connoisseurship

Trend 3: Purposefulness

Trend 4: Sensational Hot Drinks

Trend 5: Alternative Latte Drinks

The Future



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