Top Trends in Toiletries and Hygiene 2018 – Exploring the oral hygiene, personal hygiene, and feminine hygiene categories

"Top Trends in Toiletries and Hygiene 2018", report focuses on outlining the key consumer and innovation trends currently impacting the toiletries and hygiene sector. Specifically, these include NPD that aligns with environmental concerns, the ongoing wellness revolution, the desire for novel and targeted solutions, and digital lifestyles.

The toiletries and hygiene sector represents a highly dynamic space for growth as consumers' quest for efficacy continues to evolve. Key trends discussed within this report include sustainability, the wellness revolution, hyper-specific products, the alignment with digital technologies, and the novelty factor.

Scope

– Over two thirds of global consumers agree that they are most likely to purchase products developed for their lifestyle.

– Over a third of global consumers are motivated to try new flavors and fragrances by curiosity.

– Over two thirds of global consumers believe that living an ethical or sustainable lifestyle is important or very important in creating a feeling of wellbeing or wellness.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Yuni Beauty

Love

Beauty

and Planet

Organyc

St. Ives

Yves Rocher

David's

Dettol

HE Advanced Grooming

Jive Vrksa

Lever Ayush

AquaBliss

Jean & Len Philosophie

Duke Cannon Supply Co.

L'Oreal

Bilou

Olivina Men

Boscsia

Amabrush

Natural Cycles

Kolibree

Pink Parcel

Dollar Shave Club

Sudz Club

Kobayashi Riff

Adidas

Frezza

Soapmax

Table of Contents

Table of Contents

Executive Summary

Introduction

Innovation Trends in Toiletries and Hygiene

Kind to the Planet

The Wellness Revolution

Make it Novel

Digitized Society

Hyper-targeted solutions

The Future

Appendix

    Pricing

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