Top Trends in Beauty and Grooming 2019

Consumers are becoming more aware of their environmental footprint, and seek natural and sustainable solutions that offer differentiation compared with what is currently on the market. Consumers are also moving away from the "one size fits all" approach to products, and instead are opting to embrace products that are personalized to their specific needs and lifestyles.

This report outlines the key consumer and innovation trends currently impacting the beauty and grooming industry. It discusses key trends such as: Eco-Conscious Beauty, Challenging Beauty Norms, Beyond Natural, Tailored to You, and Connected Solutions, all of which are influencing innovation and purchasing decisions in the sector today.


– Over a third of Asian and Australasian consumers state that they purchase their beauty and grooming products online.

– Over two thirds of global consumers claim to experiment with new or different varieties of beauty and grooming products.

– Over a third of global consumers claim that they are more likely to purchase a brand that uses natural ingredients.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of contents


Consumer Trends: what behaviors are influencing demand for beauty and grooming

Innovation Trends: how brands are responding to evolving consumer needs

Eco-Conscious Beauty

Challenging Beauty Norms

Beyond Natural

Tailored to You

Connected Solutions

Looking Ahead: future innovation opportunities in beauty and grooming



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