Consumer and Market Insights: Meat in Brazil

Brazil was the third largest Meat market in the world in 2015, behind the US and China, due to its large population and developed agriculture sector providing consumers with high-quality and competitively priced Meat. The Meat market is valued at US$38 billion, as of 2015, because Meat is an ingrained part of Brazilian culture and cuisine. The Fresh Meat category is the most popular variant in Brazil, accounting for 59% of the market in 2015, as many Brazilians prefer to cook from scratch rather than purchase pre-cooked or ready-to-eat meat products. However, the market is expected to decline in the medium-to-long term due to the county's uncertain economic future.

Scope

Consumer and Market Insights: Meat in Brazil is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Brazilian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2025.

Reasons to buy

The Brazilian Meat market is valued at US$38 billion but will contract 10.4% to US$29 billion in 2020.

Tweens & Early Teens have the highest consumption of all age groups at 318.3 occasions per person per year.

Private label penetration is very high, at 37.3% of the market, as of 2015.

Men consume more Meat than women, overconsuming by 0.3% compared to their share of the overall population by gender.

Companies mentioned

Companhia Brasileira de Distribuição (Grupo Pão de Açúcar)

Walmart Brasil Ltda

Carrefour Comércio e Indústria Ltda

Cencosud Brasil Comercial Ltda

Companhia Zaffari Comércio e Indústria ...

Companhia Brasileira de Distribuição (Grupo Pão de Açúcar)

Walmart Brasil Ltda

Carrefour Comércio e Indústria Ltda

Cencosud Brasil Comercial Ltda

Companhia Zaffari Comércio e Indústria

Perdigao

Vilheto

Parneria

Oderich

Aurora

Seara

Friboi

Maturatta

Taaq

L

Table of Contents

Introduction

- Report Scope

- Classifications and definitions

- Methodology

Country Context

- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures ...

Introduction

- Report Scope

- Classifications and definitions

- Methodology

Country Context

- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures – Key Takeaways

Market Overview and Consumer Demographics and Pricing Analysis

- Value and volume analysis for the Brazilian Meat market

- Impact of exchange rate fluctuations on the Brazilian Meat market

- Volume analysis by category

- Market value and growth rates, by category

- Historic and forecast value analysis by category

- Winners and losers by categories with change in market share

- Segment share in a category (value terms) and change in market share

- Volume consumption analysis by gender, age, education and urbanization – at category level

- Inter-country comparison of average price per kg by category

- Top variants and pack size distribution analysis

- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

- Leading retailers in the Brazilian Food market

- Leading distribution channels (value terms) in the Brazilian Meat market

- Leading distribution channels (value terms) by category

Competitive Landscape

- Market share of leading brands (in value and volume terms) by category

- Penetration of private label by category in the Brazilian Meat market

- Private label growth (in value terms) compared to brands

Packaging

- Meat market by type of packaging material/container (in volume terms)

- Meat market by type of packaging closure/outer (in volume terms)

- Meat market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns

- Overall consumption occasions by age and gender in the Brazilian Meat market

- Private Label consumption occasions by age and gender in the Brazilian Meat market

- Under/Over-consumption levels in the Brazilian Meat market by gender and age

- Consumption frequency by type of consumer in the Brazilian Meat market by gender and age

- Private label consumption by age and gender and comparison to overall consumption levels in the Brazilian Meat

Consumer trend analysis

- Canadean’s consumer trend framework and explanation of the sub-trends

- For key trends in the Brazilian Meat market:

- How the trend is influencing consumption in the Brazilian Meat market

- How to target the trend in the Brazilian Meat market

- How the trend will evolve in the Brazilian Meat market

- Key target demographic and the rate at which the trend will evolve

- What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development

- New products launched in the Brazilian Meat market

- New products launched in global Meat market

Actions and Recommendations

- How to successfully target key trends in the Brazilian Meat market

Appendix

- Country context

- Category value and volume data

- Consumer Demographics data

- Sector Overview

- Segment data

- Packaging data

- Category definitions

- Segment definitions

- Channel definitions

- Explanation of sub-trends

- Methodology

- About Canadean

List of tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in R$ and US$, 2010–2020

Table 3: Market volume ...

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in R$ and US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Exchange rate fluctuations: US$ to R$

Table 5: Market volume growth, by category, 2015–2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

Table 11: Over/ under consumption by gender and age, 2015

Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

List of figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015 ...

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010–2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010–2020

Figure 6: Historic and forecast value analysis by category, 2010–2020

Figure 7: Change in market share by category, 2015–2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011–2014

Figure 10: Leading distribution channels, overall Meat market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012–2015

Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 16: Growth in key packaging material, container, closure and outer type, 2015–2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 19: Heavy, medium, or light consumption by gender, 2015

Figure 20: Heavy, medium, or light consumption by age, 2015

Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 22: Influence of a trend on consumption - by gender, age, income group and leisure time

Figure 23: Innovative new product launch – global and country specific

    Pricing

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