Country Profile: Spirits Sector in China

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GlobalData’s "Country Profile: Spirits Sector in China", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The rising disposable incomes, led by the growing Chinese economy, large base of young population and demand for premium spirits products is rising in the country. Of all the markets, Specialty Spirits is the largest in value and volume terms, while Tequila & Mezcal is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Spirits in the country. Glass is the most commonly used package material in the sector, while Rigid Metal is forecast to register the fastest growth during 2016-2021. Beijing Red Star Co Ltd, Niu Lan Shan Distillery and Jiangsu Yanghe Group Co.,Ltd. are the leading market players in the Spirits sector.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Scope

- The Spirits sector in China accounted for 52.3% volume share in the Asia-Pacific region

- The Spirits sector in China is forecast to grow at 15% CAGR in value terms during 2016-2021

- The per capita consumption of Spirits is high in China compared to the global and regional levels

- Per capita consumption of Specialty Spirits is high in China compared to global and regional levels

- Older Young Adults and Older Consumers together accounted for 49.8% share of consumption.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companies mentioned

Beijing Red Star Co Ltd

Niu Lan Shan Distillery

Jiangsu Yanghe Group Co. Ltd.

Luzhou Lao Jiao Co Ltd

Sichuan Yibin Wuliangye Distillery Co Ltd ...

Beijing Red Star Co Ltd

Niu Lan Shan Distillery

Jiangsu Yanghe Group Co. Ltd.

Luzhou Lao Jiao Co Ltd

Sichuan Yibin Wuliangye Distillery Co Ltd

Kweichow Moutai Company Limited

Shanxi XinghuaCun Fen Jiu Group Co. Ltd

Nanyang Company

Tuopai yeat liquir company

Lang Jiu Group

Kinmen Kaoliang Liquor Inc.

LVMH Moet Hennessy - Louis Vuitton

Pernod Ricard SA

Yantai Changyu Pioneer Wine Co Ltd

Diageo PLC UK

Remy Coitreau Group

Bacardi Limited

Thomas Hine & Co

The Edrington Group

LVMH Moet Hennessy - Louis Vuitton

Russian Standard Corporation

Kafka

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. China in the global and regional context 3

3.1. China’s share ...

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. China in the global and regional context 3

3.1. China’s share in the Global and Asia-Pacific Spirits sector 3

3.2. China compared to other leading countries in Asia-Pacific 4

4. Market size analysis - Spirits sector 5

4.1. Value and volume analysis - Spirits sector in China 5

4.2. Per capita consumption - China compared to Asia-Pacific and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 13

5.4. Market analysis: Liqueurs 14

5.5. Market analysis: Rum 17

5.6. Market analysis: Specialty Spirits 19

5.7. Market analysis: Tequila & Mezcal 21

5.8. Market analysis: Vodka 22

5.9. Market analysis: Whiskey 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Spirits 27

6.2. Distribution channel share analysis: Brandy 28

6.3. Distribution channel share analysis: Gin & Genever 29

6.4. Distribution channel share analysis: Liqueurs 30

6.5. Distribution channel share analysis: Rum 31

6.6. Distribution channel share analysis: Specialty Spirits 32

6.7. Distribution channel share analysis: Tequila & Mezcal 33

6.8. Distribution channel share analysis: Vodka 34

6.9. Distribution channel share analysis: Whiskey 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 40

7.3. Brand share analysis by category 50

7.3.1. Brandy 50

7.3.2. Liqueurs 52

7.3.3. Rum 53

7.3.4. Specialty Spirits 54

7.3.5. Vodka 55

7.3.6. Whiskey 56

7.4. Private label share analysis 58

8. Packaging analysis 60

8.1. Packaging share and growth analysis by package material 60

8.2. Packaging share analysis by package material 61

8.3. Packaging share and growth analysis by pack type 62

8.4. Packaging share analysis by pack type 63

8.5. Packaging share and growth analysis by closure type 64

8.6. Packaging share analysis by closure type 65

8.7. Packaging share and growth analysis by primary outer type 66

8.8. Packaging share analysis by primary outer type 67

9. Macroeconomic analysis 68

9.1. GDP per Capita 71

9.2. Population and population growth 72

9.3. Consumer Price Index 73

9.4. Population breakdown by age 74

10. Consumergraphics 75

10.1. Consumption by Gender 75

10.2. Consumption by Age 76

10.3. Consumption by Education 77

10.4. Consumption by Degree of Urbanization 78

11. Methodology 79

12. Definitions 80

13. Appendix 83

14. About GlobalData 95

15. Disclaimer 96

16. Contact Us 97

List of tables

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Value analysis by of Brandy market categories, 2011-2021 11

Table 3: Volume ...

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Value analysis by of Brandy market categories, 2011-2021 11

Table 3: Volume analysis of Brandy market by categories, 2011-2021 12

Table 4: Value analysis of Liqueurs market by categories, 2011-2021 15

Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 16

Table 6: Value analysis by of Rum market categories, 2011-2021 18

Table 7: Volume analysis of Rum market by categories, 2011-2021 18

Table 8: Value analysis of Specialty Spirits market by categories, 2011-2021 20

Table 9: Volume analysis of Specialty Spirits market by categories, 2011-2021 20

Table 10: Value analysis by of Vodka market categories, 2011-2021 23

Table 11: Volume analysis of Vodka market by categories, 2011-2021 23

Table 12: Value analysis of Whiskey market by categories, 2011-2021 25

Table 13: Volume analysis of Whiskey market by categories, 2011-2021 26

Table 14: Brand Volume - Spirits sector, 2016 37

Table 15: Brand Volume - Brandy market, 2016 40

Table 16: Brand Volume - Gin & Genever market, 2016 41

Table 17: Brand Volume - Liqueurs market, 2016 43

Table 18: Brand Volume - Rum market, 2016 44

Table 19: Brand Volume - Specialty Spirits market, 2016 45

Table 20: Brand Volume - Tequila & Mezcal market, 2016 47

Table 21: Brand Volume - Vodka market, 2016 48

Table 22: Brand Volume - Whiskey market, 2016 49

Table 23: Brand Volume - Armagnac category 50

Table 24: Brand Volume - Cognac category 50

Table 25: Brand Volume - Fruit Brandy category 50

Table 26: Brand Volume - Other Grape Brandy category, 2016 51

Table 27: Brand Volume - Cream Liqueurs category, 2016 52

Table 28: Brand Volume - Fruit Liqueurs category, 2016 52

Table 29: Brand Volume - Other Liqueurs category, 2016 52

Table 30: Brand Volume - Dark Rum category, 2016 53

Table 31: Brand Volume - Light Rum category, 2016 53

Table 32: Brand Volume - Sake category, 2016 54

Table 33: Brand Volume - Other Specialty Spirits category, 2016 54

Table 34: Brand Volume - Unflavored Vodka category, 2016 55

Table 35: Brand Volume - American Whiskey category, 2016 56

Table 36: Brand Volume - Canadian Whiskey category, 2016 56

Table 37: Brand Volume - Irish Whiskey category, 2016 56

Table 38: Brand Volume - Scotch Whisky category, 2016 57

Table 39: Brand Volume - Other Whiskey category, 2016 57

Table 40: Consumption of Spirits by Gender and markets (Million Liters, 2016) 75

Table 41: Consumption of Spirits by age and markets (Million Liters, 2016) 76

Table 42: Consumption of Spirits by education and markets (Million Liters, 2016) 77

Table 43: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 78

Table 44: Market Definitions 80

Table 45: Category Definitions 81

Table 46: Channel Definitions 82

Table 47: Market Value for Brandy - by category (C¥ Million) 2011-2021 83

Table 48: Market Value for Brandy - by category (US$ Million) 2011-2021 83

Table 49: Market Volume for Brandy - by category ( Million Liters) 2011-2021 84

Table 50: Market Value for Liqueurs - by category (C¥ Million) 2011-2021 84

Table 51: Market Value for Liqueurs - by category (US$ Million) 2011-2021 85

Table 52: Market Volume for Liqueurs - by category ( Million Liters) 2011-2021 85

Table 53: Market Value for Rum - by category (C¥ Million) 2011-2021 86

Table 54: Market Value for Rum - by category (US$ Million) 2011-2021 86

Table 55: Market Volume for Rum - by category (Million Liters) 2011-2021 87

Table 56: Market Value for Specialty Spirits - by category (C¥ Million) 2011-2021 87

Table 57: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 88

Table 58: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 88

Table 59: Market Value for Vodka - by category (C¥ Million) 2011-2021 89

Table 60: Market Value for Vodka - by category (US$ Million) 2011-2021 89

Table 61: Market Volume for Vodka - by category (Million Liters) 2011-2021 89

Table 62: Market Value for Whiskey - by category (C¥ Million) 2011-2021 90

Table 63: Market Value for Whiskey - by category (US$ Million) 2011-2021 90

Table 64: Market Volume for Whiskey - by category (Million Liters) 2011-2021 91

Table 65: Spirits Sales Distribution in China - by Markets ( Million Liters), 2016 91

Table 66: Package Material (in Million pack units) 92

Table 67: Pack Type (in Million pack units) 92

Table 68: Closure Type (in Million pack units) 92

Table 69: Primary Outer Type (in Million pack units) 93

Table 70: Exchange Rates: (US$-C¥), 2011-2021 93

Table 71: GDP Per Capita (C¥) 93

Table 72: Population 94

Table 73: Consumer Price Index 94

Table 74: Age Profile (Millions of Persons) 94

List of figures

List of Figures

Figure 1: Volume share of China in the global and Asia-Pacific Spirits sector, 2011-2021 3

Figure 2: China compared to other top ...

List of Figures

Figure 1: Volume share of China in the global and Asia-Pacific Spirits sector, 2011-2021 3

Figure 2: China compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4

Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 4: Per capita consumption* in China compared to global and Asia-Pacific average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption* (by markets) in China compared to global and Asia-Pacific average, 2016 9

Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13

Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14

Figure 10: Value and volume growth analysis, Rum market, 2011-2021 17

Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 19

Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 21

Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 22

Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 24

Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 27

Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 28

Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 29

Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 30

Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 31

Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 32

Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 33

Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 34

Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 35

Figure 24: Leading brands in the Chinese Spirits sector, volume share, 2016 36

Figure 25: Leading brands in the Brandy market, volume share, 2016 40

Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 41

Figure 27: Leading brands in the Liqueurs market, volume share, 2016 43

Figure 28: Leading brands in the Rum market, volume share, 2016 44

Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 45

Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 47

Figure 31: Leading brands in the Vodka market, volume share, 2016 48

Figure 32: Leading brands in the Whiskey market, volume share, 2016 49

Figure 33: Private label penetration by markets (volume terms), 2016 58

Figure 34: Growth analysis, private label and brands, (2011-2016) 59

Figure 35: Packaging share and growth analysis by package material, 2011-2021 60

Figure 36: Use of package material by markets (in pack units), 2016 61

Figure 37: Packaging share and growth analysis by pack type, 2011-2021 62

Figure 38: Use of pack type by markets (in pack units), 2016 63

Figure 39: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 40: Use of closure type by markets (in pack units), 2016 65

Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 66

Figure 42: Use of primary outer type by markets (in pack units), 2016 67

Figure 43: Relative comparison of countries based on PEST analysis 68

Figure 44: China’s GDP per capita, 2011-2016 71

Figure 45: Population growth in China, 2011-2016 72

Figure 46: Consumer Price Index, China, 2010-2016 73

Figure 47: Age Profile, China, 2016 74

Figure 48: Consumption of Spirits by Gender, China, 2016 75

Figure 49: Consumption of Spirits by age, China, 2016 76

Figure 50: Consumption of Spirits by education, China, 2016 77

Figure 51: Consumption of Spirits by degree of urbanization, China, 2016 78

Figure 52: About GlobalData 95

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