Currys, United Kingdom (UK) (Electricals) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
Currys’ best-in-class customer service propostion boosts brand appeal among middle-aged and old age population
Currys aims to strengthen online market presence to boost sales
Currys plans to strengthen its online infrastructure and customer engagement to improve performance
Reasons to Buy
• Gain a comprehensive knowledge on Currys' business and develop a competitive advantage
• Investigate current trends in the electricals market to identify the best opportunities to exploit
• Analysis of key players in the electricals market segment in UK
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