Customer Segmentation in UK Insurance
Success demands customer-centric models – a shift towards this approach is essential in order to create products that consumers want to buy and brands that consumers want to associate themselves with. Attitudinal traits are rarely mutually exclusive – products or services that cater to a trend crossover offer consumers multiple benefits and will be attractive to a wider range of consumers. Trust is key. A sense of honesty from an insurance provider is not only the most widely sought factor among consumers – regardless of customer group – but also drives among the strongest sources of sentiment.
Verdict Financial’s Customer Segmentation in UK Insurance brief introduces eight attitudinal demographic groups which facilitate understanding of insurance customers and their product and service needs. Standard demographic analysis often fails to reveal sufficiently deep insight into consumer behavior and the motivations behind this. We have produced an attitudinal-based segmentation of the consumer market, and have used this to examine the market for key financial products.
Reasons to Buy
Inform your strategy with knowledge of the key trends and sub-trends that influence insurance consumption habits and develop a competitive advantage around consumer behavior trends.
Understand the importance of being led by the consumer in the financial services market and define your strategies with insight on what your customers really want.
Align your marketing strategies with the crucial trends influencing consumer behavior.
Table of Contents
Segmenting UK Insurance Customers
Attitudinal Traits Among UK Insurance Consumers
Customer Segmentation: Conclusions
List of Tables
List of Figures
Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.