Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges

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Dark tourism may be identified as visitation to places where tragedies or historically noteworthy death has occurred and that continue to impact our lives. These sites range from actual locations of dark events to off-site locales that are in someway connected to such an event, such as Holocaust museums. The latter often houses related artifacts and survivor stories that are directly connected to the event.

The media can be considered as responsible in part for the rise of dark tourism as a phenomenon. Although dark tourism has been seen since the Middle Ages, the media has played an integral role in fueling public interest in death and disaster.

What are the key types of dark destinations?

The key types of dark destinations are disaster area tourism, grave tourism, war and battlefield tourism, holocaust tourism, prison tourism, paranormal tourism, dark amusement tourism, and murder tourism. This type of dark tourism involves visiting places that have been subjected to natural or man-made disasters. This allows tourists to experience the disaster area firsthand and witness the destruction of the destination. Disaster area tourism can range from sites surrounding volcanic eruptions to places like Chernobyl where nuclear accidents occurred. Disaster area tourism is particularly attractive to tourists who are in search of authenticity and for thrill-seekers who wish to partake in dangerous experiences or visit dangerous areas.

Grave tourism involves visiting cemeteries, graves of famous people, grand mausoleums, tombstones and even ossuaries. Many grave tours take place in different parts of the world, such as at The Père Lachaise Cemetery in Paris and the Hollywood Forever Cemetery in Los Angeles. Prison tourism takes visitors into some of the most notorious prisons in the world, such as Alcatraz, San Francisco. In 2017, The World Travel Awards named Spike Island, a former fortress and prison located on the southern coast of Ireland, Europe’s leading tourist attraction. This demonstrates the inarguable popularity of correctional facilities among tourists.

What are some of the popular dark destinations?

Some of the popular dark destinations are Ground Zero and the National 9/11 Memorial & Museum, New York, The Catacombs and The Père-Lachaise Cemetery, Paris, Jeju 4·3 (April 3rd) Peace Park, South Korea, and Jeju 4·3 (April 3rd) Peace Park, South Korea.

Market report scope

Key types of dark destinations Disaster Area Tourism, Grave Tourism, War And Battlefield Tourism, Holocaust Tourism, Prison Tourism, Paranormal Tourism, Dark Amusement Tourism, and Murder Tourism.
Popular dark destinations Ground Zero and the National 9/11 Memorial & Museum, New York, The Catacombs and The Père-Lachaise Cemetery, Paris, Jeju 4·3 (April 3rd) Peace Park, South Korea, and Jeju 4·3 (April 3rd) Peace Park, South Korea

 Scope

  • This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts it may have as well as the potential benefits associated with dark tourism. Finally, this case study looks at types of dark destinations and explores key destinations around the world.

Reasons to Buy

  • Gain an understanding of dark tourism.
  • Recognize the range of the potential negatives and associated benefits of dark tourism.
  • Gain an understanding of dark tourism motivations.
  • Gain an understanding of the role of the media, travel industry players and tourism bodies.

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Table of Contents

Table of Contents

Dark Tourism Overview

Main Findings

Understanding Dark Tourism

Dark Tourism Motivations

Dark Tourism in the Media

The Role of Travel Industry Players, Tourism Bodies and Governments

The Dark Side of Dark Tourism

Potential Benefits Associated with Dark Tourism

Types of Dark Destinations

Ground Zero and the National 9/11 Memorial & Museum, New York

The Catacombs and The Père-Lachaise Cemetery, Paris

Jeju 4·3 (April 3rd) Peace Park, South Korea

Choeung Ek and Tuol Sleng Museum of Genocide, Cambodia

Appendix

Frequently asked questions

  • What are the key types of dark destinations?

    Disaster area tourism, grave tourism, war and battlefield tourism, holocaust tourism, prison tourism, paranormal tourism, dark amusement tourism, and murder tourism are the key types of dark destinations.

  • What are some of the popular dark destinations?

    Ground Zero and the National 9/11 Memorial & Museum, New York, The Catacombs and The Père-Lachaise Cemetery, Paris, Jeju 4·3 (April 3rd) Peace Park, South Korea, and Jeju 4·3 (April 3rd) Peace Park, South Korea are some of the popular dark destinations.

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