Defense Industry Business Confidence Report – H2 2016

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The existing economic environment is stable for the defense industry, even though the highest percentage of executives foresee no change in customer confidence levels in H2 2016 (August 2016–January 2017). Companies are optimistic about growth prospects in North America and the Asia-Pacific due to anticipation of surge in defense budgets in the US, focus on new product development, and strong government expenditure plans for defense infrastructure in India. The defense industry is expected to record higher expenditure towards marketing and advertising and IT infrastructure in H2 2016 as compared to H1 2016. Moreover, executives with business operations in the Asia-Pacific and Europe expect increase in power and energy, and equipment and component prices, respectively, in H2 2016 as compared to H1 2016.

Scope

• Over one-third of respondents highlight a stable economic environment during H2 2016

• The majority of respondents are optimistic about company growth prospects in the next six months

• The majority of executives who operate in Asia-Pacific anticipate a positive change in customer confidence during H2 2016

• On an average, executives anticipate an increase of 3.5% in supplier prices for power and energy during the next six months

• New product development is the key area where respondents expect to spend more in H2 2016

• Improving operational efficiency is the top priorities for executives who operate in Asia-Pacific and the Rest of the World

Reasons to Buy

Helps organizations to make effective business strategy decisions by knowing the prevailing business conditions and sentiment within the defense industry

Organizations will be supported in business expansion decisions by providing information about projected change in sales performance and supplier prices

Helps to improve operational efficiency of the organization by knowing about key priorities and the main concerns of defense industry executives

Helps to alter investment allocation by understanding key focus areas highlighted by survey respondents during H2 2016

Lockheed Martin
Harris Corporation
The Raytheon Company
LightPath Technologies Inc.
ISP Optics Corporation
Northrop Grumman

Table of Contents

Introduction

• Definitions

• Methodology and sample size

• Respondent profile

• Confidence indexes

Economic state, growth prospects and customer confidence

• Existing economic environment

• Industry and company growth outlook

• Expected change in customer confidence

Supplier prices, staff headcount and sales performance

• Supplier prices expectations

• Anticipated change in staff head count and sales projections

• Anticipated change in spend on key activities

Business concerns and organizational priorities

• Level of concerns and expected impact

• Significance of potential business priorities

Appendix

Table

N/A

Figures

Figure 1: Confidence Index- H1 2016-H2 2016

Figure 2: Current economic condition – Overall (H2 2016) comparison (H1 2016-H2 2016)

Figure 3: Current economic condition – Region

Figure 4: Current economic condition – Region – H1 2016-H2 2016

Figure 5: Current economic condition – Those who operate and do not operate in a region

Figure 6: Industry and company growth prospects – Overall

Figure 7: Industry and company growth prospects – Overall – In detail – comparison (H1 2016-H2 2016)

Figure 8: Industry and company growth prospects – Region

Figure 9: Industry and company growth prospects – Region – H1 2016-H2 2016

Figure 10: Anticipated variation in customer confidence – Overall (H2 2016) comparison (H1 2016-H2 2016)

Figure 11: Anticipated variation in customer confidence – Region

Figure 12: Anticipated variation in consumer confidence – Region – H1 2016-H2 2016

Figure 13: Projected change in supplier prices – Technology – Overall and regional

Figure 14: Projected change in supplier prices – Technology – Regional – H1 2016-H2 2016

Figure 15: Projected change in supplier prices – Power and Energy – Overall and regional

Figure 16: Projected change in supplier prices – Power and Energy – Regional – H1 2016-H2 2016

Figure 17: Projected change in supplier prices – Equipment and Components – Overall and regional

Figure 18: Projected change in supplier prices – Equipment and Components – Regional – H1 2016-H2 2016

Figure 19: Staff headcount and sales outlook – Regional – H1 2016-H2 2016

Figure 20: Expenditure projection on key activities – Overall

Figure 21: Expenditure projection on key activities – Overall – H1 2016-H2 2016

Figure 22: Top five business concerns – Region

Figure 23: Business concerns – Overall and regional – A

Figure 24: Business concerns – Overall and regional – B

Figure 25: Top five organizational priorities – Region

Figure 26: Organizational priorities – Overall and region

Figure 27: Organizational priorities – Overall and region – Change compared to H1 2016

Frequently asked questions

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