Denmark Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028

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Published: May 04, 2023 Report Code: GDBF401MR-ST

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Denmark Baby Food Market Report Overview

The baby food sales in Denmark were DKK502.9 million in 2022. The market will record a CAGR of more than 5% during 2022-2028. The Denmark baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Denmark Baby Food Market Outlook, 2022-2028

Denmark Baby Food Market Outlook, 2022-2028

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The Denmark baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Denmark from 2016 to 2028.

Market Size 2022 DKK502.9 million
CAGR (2022-2028) >5%
Historic Period 2016-2022
Forecast Period 2022-2028
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Drinks
Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

·        E-Retailers

·        Department Stores
Leading Manufacturers ·        Hero

·        HiPP

·        Nestle’
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Denmark Baby Food Market Trends

Many parents are likely to spend more on high-quality products as the economy recovers from the impact of high inflation. This will contribute to the continuing popularity of leading baby food brands. Moreover, convenience will remain important and become a critical feature while purchasing baby care products. With new mothers re-entering the workforce post-maternity breaks, the demand for baby wet meals and other baby food products will rise.

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Denmark Baby Food Market Segmentation by Categories

The baby wet meals & other was the leading category with the highest baby food value in 2022

The baby wet meals & other was the leading category with the highest baby food value in 2022

The key categories in the Denmark baby food market are:

The baby wet meals & other category also dominated the Denmark baby food market in terms of volume in 2022. This category largely comprises wet savory meals and sweet meals sold in a wide variety of pack types, including jars and pouches. Baby milk followed the lead and ranked second in terms of baby food value and volume shares in 2022.

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Segments Covered in the Danish Baby Food Market

Denmark Baby Food Categories Outlook (Value, DKK Million, 2016-2028)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Drinks

Denmark Baby Food Distribution Outlook (Value, DKK Million, 2016-2028)

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-Retailers
  • Convenience Stores
  • Department Stores

Denmark Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the most preferred channel for Danish baby food sales in 2022

Hypermarkets & supermarkets was the most preferred channel for Danish baby food sales in 2022

The key distribution channels in the Denmark baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-Retailers
  • Convenience Stores
  • Department Stores

Drugstores & pharmacies ranked second in terms of Danish baby food value and volume share in 2022.

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Denmark Baby Food Market - Competitive Landscape

Hero led the Danish baby food sector in both value and volume terms in 2022

Hero led the Danish baby food sector in both value and volume terms in 2022

The leading baby food manufacturers in Denmark are:

  • Hero
  • HiPP
  • Nestle’

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.

  • Detailed company profiles considering their entry in the baby food industry with key product sectors.

  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.

  • Baby food industry retailing overview with company revenues along with the distribution channel insights.

  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.

  • Investigate which categories are performing the best and how this is changing market dynamics.

Hero
HiPP
Nestlé
Ordesa
Bayer

Table of Contents

  • 1. Executive Summary

  • 2. Market Environment

    • 2.1. Value and Volume Growth Analysis by Region

    • 2.2. Growth Analysis of Denmark Compared with Other Leading Countries in Western DKKopean Market

    • 2.3. PCC and PCE of Denmark Compared with Global and Western DKKopean Markets

  • 3. Background

    • 3.1. Births

    • 3.2. The Consumer

    • 3.3. Sociodemographic Trends

    • 3.4. Working Women

    • 3.5. Breastfeeding Trends

    • 3.6. Regulations

  • 4. Overview

    • 4.1. Denmark Baby Food Sector Snapshot

    • 4.2. Market Size Analysis

    • 4.3. Manufacturer Shares

  • 5. Category Analysis

    • 5.1. Baby Milks

    • 5.2. Baby Cereals & Dry Meals

    • 5.3. Baby Wet Meals & Other

    • 5.4. Baby Finger Food

    • 5.5. Baby Drinks

  • 6. Production and Trade

    • 6.1. Imports

    • 6.2. Exports

  • 7. Distribution

    • 7.1. Channel Share Analysis

    • 7.2. Baby Food Retailing

  • 8. Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Definitions

  • 11. Appendix

Table

Birth & population trends, 2008-28

Live births by region, 2014-22

Live births by age of mother, 2011-22

Average age of giving birth, 2011-22

Births outside marriage, 2010-20

Women in employment, by age group, 2011-22

Proportion of children exclusively breastfed in Denmark, 2012-18

Proportion of children exclusively breastfed, 2012-21

Breastfeeding and introduction of complementary food in Danish infants, 2015

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby drinks: brand price positioning analysis, 2022

Baby milks & cereals: trends in imports, 2014-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Denmark’s value and volume shares in the global and Western European baby food sectors, 2022-27

Denmark compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison – Denmark, Western Europe, and global, 2017-27

PCE* comparison – Denmark, Western Europe, and global, 2017-27

Denmark: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Denmark: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Denmark: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby drinks: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms), baby food sector, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (DKK billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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