Denmark Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Denmark Beer and Cider Market Overview
The Denmark beer and cider market size was LCU12.32 billion in 2022 and the market is expected to register a CAGR of more than 1% during 2023-2028. The beer and cider sales in Denmark boosted in 2022, after the resumption of nightclubs and late-night alcohol sales. The lifting of restrictions on crowds in social gatherings, and the resumption of international and regional cultural and sports events, such as the FIFA Football World Cup 2022, also had a positive impact on Denmark’s beer and cider market.
The Denmark beer and cider market research report provides detailed data analysis of the beer and cider sector and includes an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Denmark Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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Denmark became the first EU country to lift all domestic COVID-19 restrictions, in February 2022. Danes often shop across the border for more affordable beer and cider, particularly from the nearby German town, Schleswig-Holstein. As it impacts local alcohol vendors, the Danish government cut beverage taxes. However, the lower product prices and the lack of bottle-deposit charges in Germany attract Danish shoppers.
Market Size (2022) | LCU12.32 billion |
CAGR (2023-2028) | >1% |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Glass
· Metal · PET |
Key Packaging Types | · Bottle
· Can · Keg |
Leading Brands | · Tuborg
· Carlsberg · Royal · Harboe · Heineken |
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Denmark Beer and Cider Market Segmentation by Distribution Channels
The off-premise channel dominated the market by value and volume in 2022.
The key distribution channels in the Denmark beer and cider market are on-premise and off-premise. In 2022, the off-premise distribution channel dominated the market in terms of value and volume. The segment includes the sales and volumes of beer and cider across e-commerce, and large traditional and modern retail stores.
Denmark Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Denmark Beer and Cider Market Segmentation by Packaging
Cans were the most preferred packaging type and metal was the leading packaging material in 2022.
The key packaging types in the Denmark beer and cider market are can, bottle, and keg. The cans packaging type had the major market volume share in 2022. The key packaging materials in the Denmark beer and cider market are metal, PET, and glass. Metal had the major market volume share in 2022.
Denmark Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Denmark Beer and Cider Market – Top Brands
Tuborg emerged as the most popular brand in terms of value and volume in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Denmark beer and cider brands. Some of the leading brands in the Denmark beer and cider market are –
- Tuborg
- Carlsberg
- Royal
- Harboe
- Heineken
- Others
Denmark Beer and Cider Market Analysis by Brands, 2022 (%)
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Segments Covered in the Report
Denmark Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2018-2028)
- On-Premise
- Off-Premise
Denmark Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2018-2028)
- Metal
- Glass
- PET
Denmark Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2018-2028)
- Can
- Bottle
- Keg
Scope
a) With the reopening of international borders in 2022, Danes began shopping for cheaper beer and cider from bordering towns, where alcohol taxes are lower. The rising cross-border trade in towns such as Schleswig-Holstein in Germany suppressed retail sales in Danish retail outlets.
b) The resumption of nightclubs and late-night alcohol sales boosted beer & cider sales in 2022. The lifting of restrictions on crowds in social gatherings, and the resumption of international and regional cultural and sports events, such as the FIFA Football World Cup 2022, also had a positive impact on Denmark’s beer & cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Danish beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Royal Unibrew
Harboe
Vestfyen
Thisted
Skovlyst
Premium Beer
Hansen & Co
Table of Contents
Frequently asked questions
-
What was the Denmark beer and cider market size in 2022?
The beer and cider market size in Denmark was LCU12.32 billion in 2022.
-
What is the Denmark beer and cider market growth rate?
The beer and cider market in Denmark is expected to register a CAGR of more than 1% during 2023-2028.
-
Which was the leading distribution channel in the Denmark beer and cider market in 2022?
The leading distribution channel by value in the Denmark beer and cider market was on-premise.
-
Which was the leading packaging material in the Denmark beer and cider market in 2022?
The leading packaging material in the Denmark beer and cider market was metal.
-
Which was the leading packaging type in the Denmark beer and cider market in 2022?
The leading packaging type in the Denmark beer and cider market was the cans.
-
Which are the leading brands in the Denmark beer and cider market?
Some of the leading brands in the Denmark beer and cider market are Tuborg, Carlsberg, Royal, Harboe, Heineken, and others.
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