Digital Media – Report Bundle (7 Reports)
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Digital Media Market Bundle Report Overview
“Digital Media” helps in smooth and easy communication and socialization. The global dissemination of information has also been accelerated by the use of digital media, which has greatly increased public access to data such as facts, figures, statistics, and the like. Evolving cybersecurity, AR gaming, blockchain, cloud could propel the growth of digital media.
As a part of this bundle, you will gain access to in-depth insights available in the following reports:
- Thematic Intelligence: Video Games
- Thematic Research: The Metaverse
- Thematic Research: Adtech
- Thematic Research: Virtual Reality
- Thematic Research: Social Media
- Thematic Research: Augmented Reality
- Thematic Research: Mobile Gaming
Report 1 – Thematic Intelligence: Video Games
The demand for video games is always evolving, driven by changing user demands, new monetization and distribution channels, and technological progress. In the upcoming years, industry themes like 5G, augmented reality (AR), virtual reality (VR), esports, cloud gaming, and the metaverse are expected to drive market expansion. Some of the key technological trends influencing the video game business are cybersecurity, esports, AR gaming, cloud and mobile gaming, metaverse, and AR gaming. In 2021, the market size for global gaming software was estimated to be $197 billion. The market for gaming software was dominated by mobile gaming, then by PC, console, and VR gaming.
Gaming Software Revenue (2021-2030)
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Report 2 – Thematic Research: The Metaverse
A variety of cutting-edge technologies, including cloud computing, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech, are combined in the metaverse ecosystem. The metaverse technology will make digital media experiences more immersive, inclusive, and accessible than today. Developments in virtual and augmented reality, artificial intelligence, cloud computing, Web3, and non-fungible tokens are the major technological advancements that are having an impact on the metaverse.
Global AR and VR Revenue
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Report 3 – Thematic Research: Adtech
The internet advertising market size was valued at $438 billion in 2021 and will grow at a CAGR of more than 9% during 2021-2030. Advertising technology or Adtech is the pillar of the internet advertising industry. It includes all programmes and services used to distribute and target digital ads. Adtech’s emergence over the past 25 years has been driven by the rise in the number of internet users, the emergence of mobile, social media, ecommerce, and streaming platforms, and the growing sophistication of analytics tools. Some of the main subcategories of the adtech market are search ads, banner ads, video ads, classified ads, and audio ads. Search ads and banner ads are the dominant categories in the market while classified ads and audio ads are niche aspects.
Global Internet Advertising Revenue
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Report 4 – Thematic Research: Virtual Reality
Since the middle of the 1950s, virtual reality (VR) has existed in some form or another. Following Facebook’s $2 billion purchase of Oculus in 2014, curiosity increased once more. Devices from Oculus, Sony, Samsung, Google, and HTC (among others) gained a foothold in the market, but VR 1.0 remained a niche concern, popular primarily with affluent early adopters and hampered, like previous iterations of VR, by technical drawbacks and unrealistic expectations. Aided by custom silicon, untethered headsets, robust business models, new content, and enterprise applications, the nascent VR 2.0 already appears more dynamic and results-oriented than the previous generation. The integration of artificial intelligence (AI), cloud services, motion tracking, eye tracking, 3D audio, and haptics should enable second-generation VR devices to deliver truly immersive experiences.
To gain more information on the virtual reality market, download our free report sample
Report 5 – Thematic Research: Social Media
Social media companies will increasingly position themselves as the gateway through which users can access multiple services, blending social networking, ecommerce, and entertainment. The super-app model, pioneered by Tencent in China, is now being copied across the world, with Facebook leading the pack. In pursuing their super-app aspirations, social media companies could end up attracting even more regulatory scrutiny. They are viewed as data monopolies in whichever sector they move into, increasingly at odds with antitrust and data privacy regulations.
For more information on the social media industry, download our free report sample
Report 6 – Thematic Research: Augmented Reality
The AR market, which was worth $4 billion in 2018, will reach $76 billion by 2030. Businesses in the manufacturing, logistics, healthcare, and retail sectors are increasingly evaluating AR use cases. While specialised startups concentrate on issues like content production, the big tech corporations are rushing to construct sustainable AR ecosystems to acquire early foothold in the potentially lucrative sector. Users of AR can view the real environment with a layer of digital stuff superimposed on it. The four main types of AR technology are marker-based, marker-less, projection-based, and superimposition-based.
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Report 7 – Thematic Research: Mobile Gaming
Mobile gaming is surpassing both the console and PC gaming businesses in size, accounting for roughly 57% of the $173 billion global video game revenue. The mobile gaming market was valued at $98 billion in 2020 and will expand at a compound annual growth rate (CAGR) of 11% throughout the forecast period. Majority of the gamers will adopt mobile gaming in the coming years due to the increasing maturity of streaming (assisted by 5G), cloud gaming services, and mobile esports, as well as the fact that mobile platforms are almost at technical parity with PCs and consoles.
Global Mobile Gaming Revenue
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Key Players - Thematic Research: The Metaverse
Key Players - Thematic Intelligence: Video Games
Key Players - Thematic Research: Virtual Reality
Key Players - Thematic Research: Augmented Reality
Key Players - Thematic Research: Social Media
Key Players - Thematic Research: Mobile Gaming
Table of Contents
Frequently asked questions
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Thematic Research: Adtech
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What was the internet advertising market size in 2021?
The internet advertising market size was valued at $438 billion in 2021.
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What are the key categories in the internet advertising industry?
The key internet advertising market categories are search ads, banner ads, video ads, classified ads, and audio ads.
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Thematic Research: The Metaverse
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What is the metaverse?
The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios.
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What are the key technology trends impacting the metaverse?
The key technology trends impacting the metaverse are developments related to virtual and augmented reality, artificial intelligence, cloud computing, Web3, and non-fungible tokens.
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Thematic Intelligence: Video Games
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What was the video games market size in 2021?
The video games market size was valued at $197 billion in 2021.
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What are the components of the video games value chain?
GlobalData’s video games value chain is split into four layers: Creation, Monetization, Distribution, and Device.
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Thematic Research: Virtual Reality
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Which are some of the primary VR technology investment areas?
Integration of artificial intelligence (AI), cloud services, motion tracking, eye tracking, 3D audio, and haptics are some of the key VR technology investment areas.
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Thematic Research: Augmented Reality
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Which are the major trends impacting the global AR market?
Technology, media, regulatory and macroeconomic trends are the four major trends shaping the global AR market.
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Thematic Research: Social Media
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Which are the leading social networks in the social media industry?
The leading social networks are Facebook, Twitter, Tencent (WeChat), Microsoft, and Sina.
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Thematic Research: Mobile Gaming
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What are the various technology trends shaping the mobile gaming market?
Increased cloud gaming, dramatical growth of esports, 5G, and the growing pervasiveness of AI technologies are some of the primary technology trends that are impacting the global mobile gaming market.
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