Direct-to-Consumer in Apparel – Thematic Research
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on branding and fulfillment, the ability to collect valuable consumer data, the prevention of counterfeiting, and a better end-to-end understanding of the customer journey.
The direct-to-consumer in apparel thematic intelligence report assesses how direct-to-consumer can be used in the apparel industry. It provides an overview of the current landscape, including technology, regulatory, industry, and macroeconomic trends. The report provides an industry-specific analysis based on GlobalData databases, surveys, and use cases.
Key Trends
The main trends shaping the direct-to-consumer space in the apparel industry are classified into four categories: technology trends, macroeconomic trends, industry trends, and regulatory trends.
- Technology trends: The key technology trends impacting the theme are mobile, 5G network advancement, and AR & VR.
- Macroeconomic trends: Some of the key macroeconomic trends explained in the report are opportunities for DTC amid COVID-19, growth in online spend, growth in mobile spend, and security & safety concerns.
- Industry trends: Some of the key industry trends explained in the report are subscription-based products, sustainability, social commerce, and a shift away from physical formats such as department stores.
- Regulatory trends: Data privacy is a part of the regulatory trends impacting direct-to-consumer theme in the apparel industry.
For more insights on key trends impacting direct-to-consumer in the apparel industry, download a free report sample
Direct-to-Consumer in Apparel – Industry Analysis
Various retailers engaged in DTC sales have completed mergers and acquisitions, and partnerships, over the past few years. Many of the retailers had the aim to improve their retail proposition.
Direct-to-Consumer in the apparel industry analysis also covers:
- Key use cases
- Timeline
Direct-to-Consumer in Apparel - Value Chain Analysis
While traditional retailers rely on intermediaries such as wholesalers, distributors, and retailers to reach customers, DTC players rely solely on company-operated stores, websites, and mobile apps, thereby, completely avoiding any third parties in their value chain. This enables them to have greater control over their products and services. GlobalData’s direct-to-consumer in the apparel industry theme is split into three layers: customer engagement interface, fulfillment and processing, and product or service attribute.
Customer engagement interface: The point at which customers interact with a DTC player is known as the customer engagement interface. The customer engagement interface is usually a company-operated website or an application or a store that is designed to be easy to navigate and offers a pleasant shopping experience for the user. The interface also includes social media platforms through which a DTC player engages with its customers. An ideal customer engagement interface includes all the information that a customer would need to purchase a product or service.
Direct-to-Consumer Value Chain
For more direct-to-consumer value chain insights, download a free report sample
Leading Companies in the Direct-to-Consumer Theme
Some of the leading companies making their mark within direct-to-consumer in apparel theme:
- Amazon
- Nike
- H&M
To know more about the leading companies associated with the direct-to-consumer theme, download a free report sample
Direct-to-Consumer in Apparel Overview
Report Pages | 30 |
Regions Covered | Global |
Key Trends | Technology Trends, Macroeconomic Trends, Industry Trends, and Regulatory Trends |
Value Chain | Customer Engagement Interface, Fulfillment and Processing, and Product or Service Attribute |
Leading Companies | Amazon, Nike, and H&M |
Bonobos
Adore Me
Ted Baker
Superdry
Nike
Table of Contents
Frequently asked questions
-
What are the key technology trends shaping the direct-to-consumer space in the apparel industry?
The key technology trends impacting the theme are mobile, 5G network advancement, and AR & VR.
-
What are the key macroeconomic trends shaping the direct-to-consumer space in the apparel industry?
Some of the key macroeconomic trends explained in the report are opportunities for DTC amid COVID-19, growth in online spend, growth in mobile spend, and security & safety concerns.
-
What are the key industry trends shaping the direct-to-consumer space in the apparel industry?
Some of the key industry trends explained in the report are subscription-based products, sustainability, social commerce, and a shift away from physical formats such as department stores.
-
What are the key regulatory trends shaping the direct-to-consumer space in the apparel industry?
Data privacy is a part of the regulatory trends impacting the direct-to-consumer theme in the apparel industry.
-
What are the components of the value chain of direct-to-consumer in the apparel industry?
Direct-to-consumer in the apparel industry theme is split into three components which are customer engagement interface, fulfillment and processing, and product or service attribute.
-
Which are the leading companies within direct-to-consumer in the apparel industry theme?
Some of the leading companies making their mark within the direct-to-consumer in apparel industry theme are Amazon, Nike, and H&M.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.