Direct to Consumer in Retail – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on branding and fulfillment, the ability to collect valuable consumer data, the prevention of counterfeiting, and a better end-to-end understanding of the customer journey.

The direct-to-consumer in retail thematic intelligence report assesses how direct-to-consumer can be used in the retail industry. It provides an overview of the current landscape, including technology, regulatory, industry, and macroeconomic trends. The report provides an industry-specific analysis based on GlobalData databases, surveys, and use cases.

Key Trends

The main trends shaping the direct-to-consumer space in the retail industry are classified into four categories: technology trends, macroeconomic trends, industry trends, and regulatory trends.

  • Technology trends: The key technology trends impacting the theme are AR, mobile, and 5G network advancement.
  • Macroeconomic trends: Some of the key macroeconomic trends explained in the report are growth in mobile spend, growth in online spend, opportunities for DTC amid COVID-19, and security & safety concerns.
  • Industry trends: Some of the key industry trends explained in the report are a shift away from physical formats such as department stores, social commerce, subscription-based products, and sustainability.
  • Regulatory trends: Data privacy is a part of the regulatory trends impacting direct-to-consumer theme in the retail industry.

For more insights on key trends impacting direct-to-consumer in the retail industry, download a free report sample

Direct-to-Consumer in Retail – Industry Analysis

Various retailers engaged in DTC sales have completed mergers and acquisitions, and partnerships, over the past few years. Many of the retailers had the aim to improve their retail proposition.

Direct-to-Consumer in the retail industry analysis also covers:

  • Key use cases
  • Timeline

Direct-to-Consumer in Retail - Value Chain Analysis

While traditional retailers rely on intermediaries such as wholesalers, distributors, and retailers to reach customers, DTC players rely solely on company-operated stores, websites, and mobile apps, thereby, completely avoiding any third parties in their value chain. This enables them to have greater control over their products and services. GlobalData’s direct-to-consumer in the retail industry theme is split into three layers: customer engagement interface, fulfillment and processing, and product or service attribute.

Customer engagement interface: The point at which customers interact with a DTC player is known as the customer engagement interface. The customer engagement interface is usually a company-operated website or an application or a store that is designed to be easy to navigate and offers a pleasant shopping experience for the user. The interface also includes social media platforms through which a DTC player engages with its customers. An ideal customer engagement interface includes all the information that a customer would need to purchase a product or service.

Direct-to-Consumer Value Chain

Direct-to-Consumer Value Chain

For more direct-to-consumer value chain insights, download a free report sample

Leading Companies in the Direct-to-Consumer Theme

Some of the leading companies making their mark within direct-to-consumer in retail theme:

  • Amazon
  • Apple
  • Casper Sleep

To know more about the leading companies associated with the direct-to-consumer theme, download a free report sample

Direct-to-Consumer in Retail Overview

Report Pages 33
Regions Covered Global
Key Trends Technology Trends, Macroeconomic Trends, Industry Trends, and Regulatory Trends
Value Chain Customer Engagement Interface, Fulfillment and Processing, and Product or Service Attribute
Leading Companies Amazon, Apple, and Casper Sleep

Scope

This report provides:

  • Insight into the increasingly popular DTC business framework within the retail sector.
  • Overview of the DTC business model, calls out the players who are leading in the DTC space, and highlights technology, macroeconomic, industry, and regulatory trends set to impact the retail industry over the next 12 to 24 months.
  • Highlights of how the DTC concept is being utilized by brands and provides specific brand examples while also reviewing mergers and acquisitions and strategic partnerships associated with the DTC theme.

Reasons to Buy

  • Provides an overview of the DTC business model, including its origins, advantages, and timeline within the retail market.
  • Provides an overview outlining the issues faced by the retail sector as a consequence of COVID-19.
  • Gain insight into the players engaging with a DTC business model and identify the leading retailers/brands within this space.
  • Better understand the key trends including technology, macroeconomic, regulatory, and industry trends impacting the retail market over the next 12 to 24 months.
  • Learn about specific examples of retailers/brands adopting a DTC business model and various DTC-related mergers and acquisitions within the retail space.

Adidas
Adore Me
Allbirds
Amazon
Apple
Avon
Away
BeautyFIX
Billie
Birchbox
Bonobos
Boohoo.com
Bosch
Brooklinen
Burrow
Canada Goose
Casper Sleep
Celect
Chubbies
Classpass
Dollar Shave Club
Dyson
Eileen Fisher
Everlane
FabFitFun
Facebook
Geomagical Labs
Glossier
GlossyBox
Goldman Sachs
H&M
Harry's
IKEA
Intima
Ipsy
Jaggard
Lancome
Les Pertits
MAC
Natura & Co
Nespresso
Next
Nike
Olpro
Otlab
Oxwhite
Pact
PayBright
PepsiCo
PillPack
Primark
Proctor & Gamble
Snapchat Inc
Summersalt
Superdry
Ted Baker
Uniqlo
Wakefit
Walgreens
Walker & Company
Warby Parker
Winc
Wittner
Zodiac

Table of Contents

Executive summary

Players

Technology briefing

Trends

Technology trends

Macroeconomic trends

Industry trends

Regulatory trends

Industry analysis

Key use cases

Mergers and acquisitions

Timeline

Value chain

Customer engagement interface

Fufilment and processing

Product or service attribute

Companies

The US players

The European players

The Asian players

Glossary

Thematic research methodology

About GlobalData

Frequently asked questions

Direct to Consumer in Retail – Thematic Research thematic reports
Currency USD
$695

Can be used by individual purchaser only

$1,495

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Direct to Consumer in Retail – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Direct to Consumer in Retail – Thematic Research in real time.

  • Access a live Direct to Consumer in Retail – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.