Opportunities in the Eastern Europe Spirits Sector

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The Eastern Europe spirits market size was valued at $63.45 billion in 2021. The market is projected to grow at a CAGR of more than 4% during the forecast period. Eastern Europe was the fourth-largest region for spirits. Among all the categories in the sector, vodka accounted for the largest value share. Based on the relative performance of countries on multiple metrics, Poland, the Czech Republic, Latvia, and Hungary were shortlisted as high-potential countries due to their large spirits market sizes, projected high value growth rates, and rising per capita value growth levels.

The Eastern Europe spirits market research report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe spirits sector, analyzing data from 20 countries in the region.

Eastern Europe Spirits Market Overview

Eastern Europe Spirits Market Overview

For more insights on this report, download a free report sample

What is the country-wise outlook of the Eastern Europe spirits market?

Poland, the Czech Republic, Latvia, and Hungary were shortlisted as high-potential countries, primarily due to their large spirits sector sizes, projected high value growth rates, and projected rising per capita value levels. Among them, Poland was the largest market in terms of both value and volume in 2021.

What are the key categories in the Eastern Europe spirits market?

The key categories in the Eastern Europe spirits market are vodka, brandy, gin and genever, specialty spirits, whiskey, tequila and mezcal, liqueurs, rum, and flavored alcoholic beverages. In 2021, the vodka category accounted for the largest value share, followed by brandy and specialty spirits. The rum category is expected to register the fastest value and volume CAGRs in the forecast period.

Eastern Europe spirits market, by categories

Eastern Europe spirits market, by categories

For more category insights, download a free report sample

What are the key distribution channels in the Eastern Europe spirits market?

The key distribution channels in the Eastern Europe spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, cash and carries and warehouse clubs, and on-trade. Hypermarkets and supermarkets was the leading distribution channel in the Eastern Europe Spirits sector in 2021.

Eastern Europe spirits market, by distribution channels

Eastern Europe spirits market, by distribution channels

For more distribution channels insights, download a free report sample

What are the key packaging materials in the Eastern Europe spirits market?

The key packaging materials in the Eastern Europe spirits market are glass and rigid metal. Glass was the most widely used pack material.

Eastern Europe spirits market, by packaging materials

Eastern Europe spirits market, by packaging materials

For more packaging materials insights, download a free report sample

Which are the key companies in the Eastern Europe spirits market?

Some of the key companies in the Eastern Europe spirits market are CEDC International Sp. z o.o., Global Spirits s.r.o., Stock Spirits Group PLC, Beluga Group, and Bayadera Group. CEDC International Sp. z o.o. led the spirits sector in Eastern Europe in 2020.

Eastern Europe spirits market, by key companies

Eastern Europe spirits market, by key companies

To know more about key companies, download a free report sample

Market report scope

Market size (Year – 2021) $63.45 billion
Growth rate CAGR of >4%
Forecast period 2021-2026
Key categories Vodka, Brandy, Gin and Genever, Specialty Spirits, Whiskey, Tequila and Mezcal, Liqueurs, Rum, and Flavored Alcoholic Beverages
Key distribution channels Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, Cash and Carries and Warehouse Clubs, and On-Trade
Key packaging materials Glass and Rigid Metal
Key companies CEDC International Sp. z o.o., Global Spirits s.r.o., Stock Spirits Group PLC, Beluga Group, and Bayadera Group

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Indicates changing share of value consumption of various spirits by category across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across high-potential countries.
  • Some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private labels in the region.
  • Analysis on the leading distribution channels in the Eastern Europe Spirits sector in 2021. It covers seven retail distribution channels, namely hypermarkets and supermarkets, food and drinks specialists, convenience stores, “Dollar stores”, variety stores and general merchandise retailers, e-retailers, cash and carries and warehouse clubs, and department stores, and other retailers.
  • Percentage share and growth analysis for various pack materials, pack types, closure, and primary outer types based on the volume sales (by pack units) of spirits.
  • The challenges and future outlook pertaining to the Eastern Europe Spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

CEDC International Sp. z o.o.
Global Spirits s.r.o.
Stock Spirits Group PLC
Beluga Group
Bayadera Group
White Feather International Sp. z o.o
Marussia Beverages B.V.
Alexandrion Group

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Eastern Europe Compared with Other Regions

Value and Volume Growth Analysis by Region

Eastern European Market Growth Analysis by Country

Eastern European Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Eastern Europe

Overview of High-Potential Countries in Eastern Europe

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Compared with Other Alcoholic Beverages Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Poland: Overview of Spirits Sector

Poland: Demographic Analysis

Poland: Market Size Analysis of Top 10 Cities

Poland: Market Size Analysis of Top 10 Cities by Category

Poland: Top 10 Cities’ Contribution to Volume Growth

Poland: Key Trends in Spirits Sector The Czech Republic: Overview of Spirits Sector

The Czech Republic: Demographic Analysis

The Czech Republic: Market Size Analysis of Top Four Cities

The Czech Republic: Market Size Analysis of Top Four Cities by Category

The Czech Republic: Top Four Cities’ Contribution to Volume Growth

The Czech Republic: Key Trends in Spirits Sector

Latvia: Overview of Spirits Sector

Latvia: Key Trends in Spirits sector

Hungary: Overview of Spirits Sector

Hungary: Demographic Analysis

Hungary: Market Size Analysis of Top Five Cities

Hungary: Market Size Analysis of Top Five Cities by Category

Hungary: Top Five Cities’ Contribution to Volume Growth

Hungary: Key Trends in Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: White Feather Vodka by White Feather International Sp. z o.o

Case Study: Mamont Vodka by Marussia Beverages B.V.

Case Study: SABER Elyzia Premium Cherry by Alexandrion Group

Part 5: Competitive Environment

Leading Companies’ Shares in the Eastern European Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Eastern European Spirits Sector

Leading Brands in the Eastern European Spirits Sector

Private Label Penetration in the Eastern European Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Eastern European Spirits Sector

Future Outlook of the Eastern European Spirits Sector

Appendix

Definitions

About GlobalData

Table

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Eastern Europe

Value shares of sectors as proportions of overall alcoholic beverages by country, 2021

Change in consumption of categories within spirits sector (value terms), by country, 2021-2026

Poland: Volume analysis of top 10 cities by category (million liters), 2021

The Czech Republic: Volume growth analysis of top four cities by category (million liters), 2020

Hungary: Volume growth analysis of top five cities by category (million liters), 2021

Top five companies’ shares by brand (in volume terms) in spirits sector, 2020

Private label penetration (in volume terms) in spirits sector, 2020

Leading distribution channels (in volume terms) in Eastern Europe by country, 2021

Leading distribution channels (in volume terms) in Eastern Europe by category, 2021

Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2021-2026

Country-level contribution to the growth of brandy in Eastern Europe, 2021-2026

Country-level contribution to the growth of gin & genever in Eastern Europe, 2021-2026

Country-level contribution to the growth of liqueurs in Eastern Europe, 2021-2026

Country-level contribution to the growth of rum in Eastern Europe, 2021-2026

Country-level contribution to the growth of vodka in Eastern Europe, 2021-2026

Country-level contribution to the growth of tequila & mezcal in Eastern Europe, 2021-2026

Country-level contribution to the growth of flavored alcoholic beverages in Eastern Europe, 2021-2026

Country-level contribution to the growth of whiskey in Eastern Europe, 2021-2026

Country-level contribution to the growth of specialty spirits in Eastern Europe, 2021-2026

Per capita consumption of spirits categories in Eastern Europe by country, 2021

Per capita expenditure on spirits categories in Eastern Europe by country, 2021

Poland: Category share, 2021

Poland: Demographic analysis

Poland: Volume growth analysis of top 10 cities (million liters), 2016-2021

Poland: Volume growth contributions of top 10 cities (million liters), 2016-2021

The Czech Republic: Category share, 2021

The Czech Republic: Demographic analysis

The Czech Republic: Market size analysis of top four cities

The Czech Republic: Volume growth contributions of top four cities (million liters), 2016-2021

Latvia: Category share, 2021

Hungary: Category share, 2021

Hungary: Demographic analysis

Hungary: Volume growth analysis of top five cities (million liters), 2016-2021

Hungary: Volume growth contribution of top five cities (million liters), 2016-2021

Leading companies in the Eastern European spirits sector by volume sales (% share), 2020

Leading companies in the Eastern European spirits sector by volume sales (million liters), 2020

Leading brands (including private label) in the Eastern European spirits sector by volume sales (million liters), 2020

Key pack material volume (liters) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (liters) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (liters) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (liters) share, 2021

Unit volume growth by primary outer type, 2016-2026

Frequently asked questions

Opportunities in the Eastern Europe Spirits Sector standard reports
Currency USD
$2,100

Can be used by individual purchaser only

$6,300

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Opportunities in the Eastern Europe Spirits Sector was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Opportunities in the Eastern Europe Spirits Sector in real time.

  • Access a live Opportunities in the Eastern Europe Spirits Sector dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.