Opportunities in the Eastern European Meat Sector

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The Eastern European meat market size was valued at $79.33 billion in 2021. The market is projected to grow at a CAGR of more than 5% during the forecast period. The region is now firmly on the path to economic recovery from the COVID-19 crisis. Fresh meat (counter) was the largest category in the region in 2021. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Russia, and Ukraine were shortlisted as high potential countries due to their large meat market sizes, projected high-value growth rates, and projected rising per capita value growth levels. In 2021, hypermarkets supermarkets was the largest distribution channel in the Eastern European meat sector while rigid plastics was the most used pack material.

The Eastern European meat market report includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

Eastern European Meat Market Outlook

Eastern European Meat Market Outlook

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What is the country-wise outlook of the Eastern European meat market?

Poland, Turkey, Russia, and Ukraine were shortlisted as high potential countries in the region. Among them, Russia was the largest market in terms of value sales in 2021. During the forecast period, Poland is expected to contribute the most to the growth of the fresh meat (counter) category. Moreover, Turkey and Ukraine are forecast to be the fastest-growing markets.

What are the key categories in the Eastern European meat market?

The key categories in the Eastern European meat market are fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, frozen meat, ambient meat, cooked meats – packaged, and cooked meats – counter.

Eastern European meat market, by categories

Eastern European meat market, by categories

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What are the key distribution channels in the Eastern European meat market?

The key distribution channels in the Eastern European meat market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, cash and carries and warehouse clubs, and e-retailers. Hypermarkets and supermarkets was the leading distribution channel in the Eastern European meat market in 2021.

Eastern European meat market, by distribution channels

Eastern European meat market, by distribution channels

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What are the key packaging materials in the Eastern European meat market?

The key packaging materials in the Eastern European meat market are rigid plastics, flexible packaging, rigid metal, glass, and paper and board.

Eastern European meat market, by packaging materials

Eastern European meat market, by packaging materials

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Which are the key companies in the Eastern European meat market?

The key companies in the Eastern European meat market are Miratorg Agribusiness Holding LLC, Cherkizovo Group, Yasar Holding, WH Group, and Prioskolie.

Eastern European meat market, by key companies

Eastern European meat market, by key companies

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Market report scope

Market size (Year – 2021) $79.33 billion
Growth rate CAGR of >5%
Forecast period 2021-2026
Key categories Fresh Meat (Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Ambient Meat, Cooked Meats – Packaged, and Cooked Meats – Counter
Key distribution channels Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, Cash and Carries and Warehouse Clubs, and E-Retailers
Key packaging materials Rigid Plastics, Flexible Packaging, Rigid Metal, Glass, and Paper and Board
Key players Miratorg Agribusiness Holding LLC, Cherkizovo Group, Yasar Holding, WH Group, and Prioskolie

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Changing share of value consumption in the various meat categories across high-potential countries in Eastern Europe. It also provides risk-reward analysis of four countries in the region based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across the four high-potential countries.
  • Some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
  • Overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
  • Insights on the health & wellness products in terms of value and percentage share in the overall meat sector during 2015-2020.
  • Analysis on the leading distribution channels in the Eastern European meat sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, para pharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others.
  • Percentage share and growth analysis for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of meat.
  • The challenges and future outlook pertaining to the Eastern European meat sector.

Reasons to Buy

  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

WH Group
Indykpol S.A.
Societe L.D.C
Yasar Holding
Namet Food
Yildiz Holding AS
Globino Group
Agromars

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis

Eastern Europe Compared to Other Regions

Value and Volume Growth Analysis by Region

Eastern European Market Growth Analysis by Country

Eastern European Market Growth Analysis by Category

Part 2: High Potential Countries’ Analysis

Methodology-Identifying High Potential Countries

Top Four High-Potential Countries in Eastern Europe

Overview of High-Potential Countries In Eastern Europe

Growth Contribution Analysis by Country (1/4)

Growth Contribution Analysis by Country (2/4)

Growth Contribution Analysis by Country (3/4)

Growth Contribution Analysis by Country (4/4)

Value Share Analysis Of Meat Compared to Other Food Sectors

Change In Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Poland: Overview of Meat Sector

Poland: Demographic Analysis

Poland: Market Size Analysis of Top 10 Cities

Poland: Market Size Analysis of Top 10 Cities By Category

Poland: Top 10 Cities’ Contribution to Volume Growth

Poland: Key Trends in Meat Sector

Turkey: Overview Of Meat Sector

Turkey: Demographic Analysis

Turkey: Market Size Analysis Of Top 10 Cities

Turkey: Market Size Analysis Of Top 10 Cities by Category

Turkey: Top 10 Cities’ Contribution to Volume Growth

Turkey: Key Trends In Meat Sector

Russia: Overview Of Meat Sector

Russia: Demographic Analysis

Russia: Market Size Analysis Of Top 10 Cities

Russia: Market Size Analysis Of Top 10 Cities by Category

Russia: Top 10 Cities’ Contribution to Volume Growth

Russia: Key Trends In Meat Sector

Ukraine: Overview Of Meat Sector

Ukraine: Demographic Analysis

Ukraine: Market Size Analysis Of Top 10 Cities

Ukraine: Market Size Analysis Of Top 10 Cities by Category

Ukraine: Top 10 Cities’ Contribution to Volume Growth

Ukraine: Key Trends In Meat Sector

Part 4: Success Stories

About Case Studies

Case Study: Gyulai Paprika Sausage Without Additives

Case Study: JoyFul Chicken

Case Study: Blazenka Mild Sausage

Part 5: Competitive Environment

Leading Companies’ Share In the Eastern European Meat Sector

Brand Share Analysis Of Top Five Companies

Leading Companies In the Eastern European Meat Sector

Leading Brands in the Eastern Europe Meat Sector

Private Label Penetration in the Eastern Europe Meat Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category (1/2)

Leading Health & Wellness Companies by Category (2/2)

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Eastern European Meat Sector

Future Outlook in the Eastern European Meat Sector

Appendix

Definitions

About Globaldata

Table

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Eastern Europe

Poland: volume analysis of top 10 cities (million kg), 2015-2020

Turkey: volume analysis of top 10 cities (million kg), 2015-2020

Russia: volume analysis of top 10 cities (million kg), 2015-2020

Ukraine: volume analysis of top 10 cities (million kg), 2015-2020

Top five companies’ share by brand (in value terms) in meat sector, 2020

Private label penetration (in value terms) in meat sector, 2020

Health & wellness value and its share of overall sales, 2015-2020

Share of product attributes in high-potential countries in Eastern Europe, 2020

Leading distribution channels in Eastern Europe by country, 2021

Leading distribution channels in Eastern Europe by category, 2021

Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared to Eastern Europe volume CAGR

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2021-2026

Country-level contribution to growth of the fresh meat (counter) category in Eastern Europe, 2021-2026

Country-level contribution to growth of the chilled raw packaged meat whole cuts category in Eastern Europe, 2021-2026

Country-level contribution to growth of the chilled raw packaged meat processed category in Eastern Europe, 2021-2026

Country-level contribution to growth of the cooked meats packaged category in Eastern Europe, 2021-2026

Country-level contribution to growth of the frozen meat category in Eastern Europe, 2021-2026

Country-level contribution to growth of the ambient meat category in Eastern Europe, 2021-2026

Country-level contribution to growth of the cooked meats counter category in Eastern Europe, 2021-2026

Value share of the meat sector as a proportion of overall food by country, 2021

Change in consumption of category within meat sector (value terms), by country, 2021-2026

Per capita consumption by category in Eastern Europe by country, 2021

Per capita expenditure by category in Eastern Europe by country, 2021

Poland: category share

Poland: consumption by gender

Poland: consumption by age group

Poland: consumption by education

Poland: consumption by degree of urbanization

Poland: volume growth analysis of top 10 cities (million kg), 2015-2020

Poland: volume growth analysis of top 10 cities (million kg), 2015-2020

Turkey: category share

Turkey: consumption by gender

Turkey: consumption by age group

Turkey: consumption by education

Turkey: consumption by degree of urbanization

Turkey: volume growth analysis of top 10 cities (million kg), 2015 2020

Turkey: volume growth analysis of top 10 cities (million kg), 2015 2020

Russia: category share

Russia: consumption by gender

Russia: consumption by age group

Russia: consumption by education

Russia: consumption by degree of urbanization

Russia: volume growth analysis of top 10 cities (million kg), 2015 2020

Russia: volume growth analysis of top 10 cities (million kg), 2015 2020

Ukraine: category share

Ukraine: consumption by gender

Ukraine: consumption by age group

Ukraine: consumption by education

Ukraine: consumption by degree of urbanization

Ukraine: volume growth analysis of top 10 cities (million kg), 2015 2020

Ukraine: volume growth analysis of top 10 cities (million kg), 2015 2020

Leading companies’ share in the Eastern Europe meat sector

Leading companies in the Eastern Europe meat sector by value sales ($ million), 2020

Leading brands (including private label) in the Eastern Europe meat sector by value sales ($ million), 2020

Country-level contribution to growth of the H&W market in Eastern Europe, 2015 2020

Key pack material volume (kg) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (kg) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (kg) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (kg) share, 2021

Unit volume growth by primary outer type, 2016-2026

Frequently asked questions

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