Opportunities in the Eastern European Seasonings, Dressings and Sauces Sector

Pages: 151 Published: February 14, 2022 Report Code: GDCS0262RR

The seasonings, dressings, & sauces (SDS) market size in Eastern Europe was valued at $11,583.5 million in 2021. The market is projected to grow at a CAGR of more than 5% during the forecast period. The Eastern European seasonings, dressings and sauces market report brings together multiple data sources to provide a comprehensive overview of the Eastern European seasonings, dressings & sauces sector. It includes market overview, high-growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

Based on the relative performance of countries on multiple metrics, Poland, Russia, Turkey, and Ukraine were shortlisted as high potential countries, primarily due to their large seasonings, dressings & sauces market sizes, projected high-value growth rates, and projected rising per capita value growth levels. Hypermarkets & supermarkets were the dominant distribution channel, followed by convenience stores and food & drinks specialists. Flexible packaging was the most used pack material in the Eastern European seasonings, dressings, & sauces sector followed by glass and bag/sachet.

Eastern Europe seasonings, dressings, & sauces market overview

Eastern Europe seasonings, dressings, & sauces market overview

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What are the market dynamics in the seasonings, dressings, & sauces market in Eastern Europe?

Owing to increasing exposure to foreign cultures, international cuisines are becoming popular among young Eastern Europeans, who are ready and willing to try new food experiences. Therefore, new product varieties inspired by international cuisines will play an important role in driving growth in the SDS sector in the coming years. Furthermore, due to increasingly busy lifestyles and long working hours, these consumers are looking for solutions that offer convenience and minimize cooking time.

Flavors are continually evolving with increasing innovation and creativity being seen. Ingredients that naturally add both flavor and color are increasingly gaining traction among consumers. For instance, manufacturers are now providing vegan mayonnaise that replaces eggs with real avocado for a new kind of spread. Furthermore, manufacturers of seasonings, spices, and condiments are becoming involved in taking consumer surveys and receiving feedback on the consumption of seasonings, dressings & sauces, raw ingredients used, sales, and consumer testing of products, to produce a new variety of flavors. This system is also expected to help in cutting down product development time.

What is the country-level outlook in the seasonings, dressings, & sauces market in Eastern Europe?

This market report offers detailed insights about the seasonings, dressings, & sauces market segmentation in Eastern Europe across Poland, Russia, Turkey, and Ukraine.

Seasonings, dressings, & sauces market in Poland

Many Polish consumers are drawn to products’ uniqueness. Such consumers are seeking uncommon combinations of flavors in seasonings, dressings & sauces. Given the willingness to try unusual flavors and textures among consumers, manufacturers are targeting experience-seeking consumers with continual innovations and launches of new products.

Seasonings, dressings, & sauces market in Russia

The demand for personalized products is gradually growing in Russia, with products that are marked as vegan, free from gluten, and free from artificial color/flavor is increasingly sought-after. Most Russian consumers are inclined towards purchasing food products that are made from natural ingredients, primarily due to the risks associated with the consumption of artificial ingredients and preservatives. In line with this trend, manufacturers in Russia are launching products with freshly sourced ingredients.

Seasonings, dressings, & sauces market in Turkey

Most consumers in Turkey are embracing products that have local ingredients as they consider these products to be better quality, healthier, more trustworthy, and more authentic than non-local alternatives. With more people following alternate diets, there is an increasing demand for food products with specific claims such as “vegan” or “plant-based”. Considering the trend, manufacturers are launching vegan and plant-based varieties of seasonings, dressings, and sauces to attract these consumers in Turkey. 

seasonings, dressings, & sauces market in Ukraine

Ukrainian consumers are generally health-conscious and therefore often drawn to products that offer health benefits. Consumers in Ukraine look for health claims in seasonings, dressings & sauces. Therefore, to appeal to these consumers, manufacturers are launching products with health benefits claims such as functional, low trans fats, and rich in vitamins.

Seasonings, dressings, & sauces market in Eastern Europe, by country

Seasonings, dressings, & sauces market in Eastern Europe, by country

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What are the key categories in the seasonings, dressings, & sauces market in Eastern Europe?

The key categories in the seasonings, dressings, & sauces market in Eastern Europe are bouillons & stocks, chutneys & relishes condiment sauces, dips, dressings, dry cooking sauces, herbs, spices & seasonings, tomato pastes & purées, and wet cooking sauces. In 2021, the dressings category accounted for the largest seasonings, dressings, & sauces market share in Eastern Europe followed by condiment sauces and wet cooking sauces.

Seasonings, dressings, & sauces market in Eastern Europe, by category

Seasonings, dressings, & sauces market in Eastern Europe, by category

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Which are the key companies in the Eastern Europe seasonings, dressings, & sauces market?

The key seasonings, dressings, & sauces companies in Eastern European are Unilever, Nestlé SA, Efko Group, The Kraft Heinz Co, KOC Holding, McCormick & Company Inc, Essen Production A.G., Gallina Blanca, Agros-Nova, and Podravka d.d.

Eastern European seasonings, dressings, & sauces market, by key companies

Eastern European seasonings, dressings, & sauces market, by key companies

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Market report scope

Market size (2021) $11,583.5 million
CAGR  >5%
Forecast period 2022-2026
Key countries Poland, Russia, Turkey, and Ukraine
Key categories Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes & Purées, and Wet Cooking Sauces
Key companies Unilever, Nestlé SA, Efko Group, The Kraft Heinz Co, KOC Holding, McCormick & Company Inc, Essen Production A.G., Gallina Blanca, Agros-Nova, and Podravka d.d.

Scope

  • Market environment: Includes sector size, market size, and growth analysis by category
  • High-potential countries’ analysis: Indicates changing share of value consumption of various seasonings, dressings & sauces by category across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country deep-dive: Provides overviews, demographic analyses, and key trends across high-potential countries.
  • Success stories: Features some of the most compelling seasonings, dressings & sauces manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
  • Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
  • Health & wellness analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall food sector during 2015-2020. The analysis includes key Health & Wellness attributes and consumer benefits driving sales of the seasonings, dressings & sauces sector in 2020. It also covers the market shares of leading companies offering seasonings, dressings & sauces with health and wellness attributes in the same year.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European seasonings, dressings & sauces sector in 2021. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; food & drinks specialists; e-retailers; “Dollar stores”, variety stores & general merchandise retailers; and other, which includes cash & carries and warehouse clubs, department stores, and other retailers.
  • Packaging analysis: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of seasonings, dressings & sauces.
  • Challenges and future outlook: Provides the challenges and outlook about the Eastern European seasonings, dressings & sauces sector.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Key Players

KOC Holding

Unilever

The Kraft Heinz Company

Kikkoman Corporation

Yasar Holding AS

Nizhegorodkiy Oil Combinat

Nestlé SA

Hamé S.R.O.

Mars Incorporated

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Eastern Europe Compared with Other Regions

Value and Volume Growth Analysis by Region

Eastern European Market Growth Analysis by Country

Eastern European Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries In Eastern Europe

Overview of High-Potential Countries in Eastern Europe

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Seasonings, Dressings & Sauces Compared with Other Food Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of Polish Seasonings, Dressings & Sauces Sector

Demographic Analysis – Poland

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Top 10 Cities’ Contribution to Volume Growth

Seasonings, Dressings & Sauces Sector in Poland – Key Trends

Overview of Turkish Seasonings, Dressings & Sauces Sector

Demographic Analysis – Turkey

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Top 10 Cities’ Contribution to Volume Growth

Seasonings, Dressings & Sauces Sector in Turkey – Key Trends

Overview of Russian Seasonings, Dressings & Sauces Sector

Demographic Analysis – Russia

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Top 10 Cities’ Contribution to Volume Growth

Seasonings, Dressings & Sauces Sector in Russia – Key Trends

Overview of the Ukrainian Seasonings, Dressings & Sauces Sector

Demographic Analysis – Ukraine

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Top 10 Cities’ Contribution to Volume Growth

Seasonings, Dressings & Sauces Sector in Ukraine – Key Trends

Part 4: Success Stories

About Case Studies

Case Study: Gabko Orange Habanero Hot Pepper Sauce

Case Study: Podravka d.d. – Vegeta Natur Liquid Seasoning

Case Study: Prymat – Papryka Wegierska

Part 5: Competitive Environment

Leading Companies’ Shares in the Eastern European Seasonings, Dressings & Sauces Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Eastern European Seasonings, Dressings & Sauces Sector

Leading Brands in the Eastern European Seasonings, Dressings & Sauces Sector

Private Label Penetration in the Eastern European Seasonings, Dressings & Sauces Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Eastern European Seasonings, Dressings & Sauces Sector

Future Outlook of the Eastern European Seasonings, Dressings & Sauces Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2021-2026

Overview of High-Potential Countries in Eastern Europe

Value share of the seasonings, dressings & sauces sector as a proportion of overall food by country, 2021

Change in Consumption of Categories Within Seasonings, Dressings & Sauces Sector (Value Terms), by Country, 2021-2026

Volume Analysis of Top 10 Cities by Category (Million kg), 2021

Volume Analysis of Top 10 Cities by Category (Million kg), 2021

Volume Analysis of Top 10 Cities by Category (Million kg), 2021

Volume Analysis of Top 10 Cities by Category (Million kg), 2021

Top Five Companies’ Shares by Brand (in Value Terms) in Seasonings, Dressings & Sauces Sector, 2020

Private Label Penetration (in Value Terms) in Seasonings, Dressings & Sauces Sector, 2020

Health & Wellness Value and its Share in Overall Sales, 2015-2020

Share of Product Attributes in High-Potential Countries in Eastern Europe, 2020

Leading Distribution Channels in Eastern Europe by Country, 2020

Leading Distribution Channels in Eastern Europe by Category, 2020

List of Figures

List of Figures

Annual Value Growth Analysis by Region, 2021-2026

Annual Volume Growth Analysis by Region, 2021-2026

Category Volume Growth Analysis of Countries Compared with Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Bouillons & Stocks Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Chutneys & Relishes Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Condiment Sauces Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Dips Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Dressings Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Dry Cooking Sauces Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Herbs, Spices & Seasonings Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Tomato Pastes And Purées Category in Eastern Europe, 2021-2026

Country-Level Contribution to Growth of the Wet Cooking Sauces Category in Eastern Europe, 2021-2026

Per Capita Consumption by Category in Eastern Europe by Country, 2021

Per Capita Expenditure by Category in Eastern Europe by Country, 2021

Poland: Category Share

Demographic Analysis – Poland

Volume growth analysis of top 10 cities (million kg), 2016-2021

Top 10 Cities’ Contribution to Volume Growth

Turkey: Category Share

Demographic Analysis – Turkey

Volume Growth Analysis of Top 10 Cities (million kg), 2016-2021

Top 10 Cities’ Contribution to Volume Growth

Russia: Category Share

Demographic Analysis – Russia

Volume Growth Analysis of Top 10 Cities (million kg), 2016-2021

Top 10 Cities’ Contribution to Volume Growth

Ukraine: Category Share

Demographic Analysis – Ukraine

Volume growth analysis of 10 cities (million kg), 2016-2021

Top 10 Cities’ Contribution to Volume Growth

Leading companies in the Eastern European seasonings, dressings & sauces sector by value sales (% share), 2020

Leading Companies in the Eastern European Seasonings, Dressings & Sauces Sector by Value Sales ($ Million), 2020

Leading Brands (Inc. Private Label) in the Eastern European Seasonings, Dressings & Sauces Sector by Value Sales ($ Million), 2020

Country-Level Contribution to Growth of the H&W Market in Eastern Europe, 2015-2020

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Outers

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