Ecommerce in Packaging – Thematic Research
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Ecommerce in Packaging Report Overview
Ecommerce is undoubtedly one of the most prominent themes of 2022. The pressure of keeping up with the pace of technology, especially online solutions, can be keenly felt in the consumer industry, and brands should ensure that they are adopting technologies that can streamline and automate processes across the value chain. One key example of this is the diversification of online and delivery models that we now see offering a wide range of purchasing and supply options to consumers. As well as having an ecommerce solution, brands and manufacturers are also having to consider how D2C supply chains can impact and benefit their business, the role of social media in shopping journeys through social commerce, as well as partnership options with digital aggregators in quick commerce.
As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors to know which is right for them. Packaging companies will need to work collaboratively to understand how this growth in online channels will change packaging requirements – from labeling and communication to transit and delivery.
The ecommerce in packaging thematic intelligence report offers insights into the market size and growth forecasts, ecommerce value chain and timeline, industry trends, and key players. The report also provides information on case studies and the impact of ecommerce on consumer packaged goods.
Report Pages | 36 |
Ecommerce Sales in Consumer Goods 2022 | $355 billion |
CAGR (2022-2026) | >9% |
Ecommerce Value Chain | Customer Interface, Order Management, Transaction Processing, Fulfillment, and After-Sales Service |
Top Industry Trends | Evolving Online and Delivery Models, Role of Traditional Retailers, Consumer Engagement, Sustainability, Security and Safety Concerns, Environmental Impacts, COVID-19, and Financial Uncertainty |
Leading Ecommerce Adopters in Consumer Industry | Anheuser-Busch InBev, Carlsberg, Coca-Cola, and Colgate-Palmolive |
Leading Ecommerce Companies | Alibaba, Alphabet, Amazon, and Apple |
Specialist Ecommerce Vendors in Consumer Industry | Deliveroo, One Network Enterprises, Salesforce, and SAP |
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Ecommerce in Packaging Industry Analysis
The ecommerce sales in consumer goods is estimated at $355 billion in 2022 and is expected to grow at a CAGR of more than 9% by 2026. The key to this growth has been the spread of the internet, with the number of users worldwide increasing. As consumer spending shifts from physical stores to the online channel, ecommerce will remain the fastest growing area of retail. COVID-19 has also significantly accelerated the shift towards online retailing.
As online retail markets in Western countries become saturated, ecommerce giants will rush to grab market share in emerging digital economies. India and Africa are set to be the primary battlegrounds.
Global Ecommerce Sales in Consumer Goods ($M)
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Top Industry Trends Impacting Ecommerce in Packaging Theme
The main industry trends expected to shape the ecommerce theme over the next 12 to 24 months are evolving online and delivery models, role of traditional retailers, consumer engagement, sustainability, security and safety concerns, environmental impacts, COVID-19, and financial uncertainty.
Sustainability has been brought to the forefront of consumers’ minds and many are considering how they can foster new habits amid the pandemic recovery or balance sustainability with affordability, convenience, and product reassurance. Packaging has perhaps the most important part to play in product sustainability as it can help dictate the occasion, location, and frequency of product usage. These can help foster more conscious and sustainable consumer behavior, above and beyond recycling or reusing packaging materials.
Ecommerce Value Chain
The ecommerce value chain has five discrete layers: customer interface, order management, transaction processing, fulfillment, and after-sales service. These layers are underpinned by data, which provides the backbone for all successful ecommerce operations.
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Leading Ecommerce Adopters in Consumer Industry
Some of the consumer companies that are currently deploying ecommerce are:
- Anheuser-Busch InBev
- Carlsberg
- Coca-Cola
- Colgate-Palmolive
Some of the leading players within the ecommerce theme are:
- Alibaba
- Alphabet
- Amazon
- Apple
Specialist Ecommerce Vendors in Consumer Industry
Some of the specialist ecommerce vendors within the consumer sector are:
- Deliveroo
- One Network Enterprises
- Salesforce
- SAP
Buy the full report to know more about leading companies associated with ecommerce theme in the packaging industry, download a free report sample
Reasons to Buy
- Understand multiple trends and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct
Heights
PepsiCo
L’Oréal
Unilever
Kraft Heinz
AB InBev
Beyond Meat
Carlsberg
Coca-Cola
Reckitt Benckiser
IKEA
JD.com
Jumia
Macy's
Mercado Libre
Ocado
Rakuten
Vipshop
Walmart
Zalando
Table of Contents
Frequently asked questions
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What is the ecommerce market size for consumer goods in 2022?
The ecommerce sales in consumer goods is estimated at $355 billion in 2022.
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What is the ecommerce market growth rate for consumer goods industry?
The ecommerce sales in consumer goods is expected to increase at a CAGR of more than 9% by 2026.
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What are the key layers of ecommerce value chain?
The five discrete layers of ecommerce value chain are customer interface, order management, transaction processing, fulfillment, and after-sales service.
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What are the top industry trends shaping the ecommerce theme in the packaging industry?
The main industry trends shaping the ecommerce theme in the packaging industry are evolving online and delivery models, role of traditional retailers, consumer engagement, sustainability, security and safety concerns, environmental impacts, COVID-19, and financial uncertainty.
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Who are the leading ecommerce adopters in the consumer industry?
Some of the consumer companies that are currently deploying ecommerce are Anheuser-Busch InBev, Carlsberg, Coca-Cola, and Colgate-Palmolive.
-
Who are the leading players within the ecommerce theme?
Some of the leading players within the ecommerce theme are Alibaba, Alphabet, Amazon, and Apple.
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Who are the specialist ecommerce vendors in the consumer industry?
Some of the specialist ecommerce vendors within the consumer sector are Deliveroo, One Network Enterprises, Salesforce, and SAP.
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