Education Technology (EdTech) Market Size, Share and Trends Analysis Report by Region, End User (Pre-K, K-12, Post-Secondary, Corporate Workforce), and Segment Forecast, 2022-2026

EdTech Market Overview

The Education Technology (EdTech) market size was valued at US$ 183.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 16.0% during 2022-2026. The growing popularity of Massive Open Online Courses (MOOCs) among working professionals and students is presumed to bode well for the EdTech market growth over the forecast period. Furthermore, the soaring adoption of blended learning along with the increasing adoption of Artificial Intelligence (AI) in the education sector is also expected to bode well for market growth over the next five years.

Moreover, the implementation of digital learning through specialized software tools, audience response systems, and interactive whiteboards to create an enhanced learning environment for students is expected to favor the EdTech industry growth. Additionally, over the next five years, digital spending is expected to surpass over 5% of the overall education expenditure. It is attributed to favorable government initiatives across economies to provide funds and grants to implement smart learning systems for students and is presumed to drive EdTech market growth over the forecast period.

EdTech Market Outlook, 2021-2026 ($ billion)

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Asia Pacific is the largest market in the EdTech industry accounting for over 40% of the market share in 2021. China and India are the leading markets in the region; wherein favorable government initiatives to promote digital learning, notably for the K-12 segment, are expected to drive the market growth over the forecast period.

Over the last few years, online learning platforms have gained traction attributed to technological advancements in traditional teaching institutions through the adoption of sophisticated learning tools to improvise classroom-level education. Additionally, the collaborative approach between EdTech companies, and educational institutions, notably the K-12 segment that holds a major chunk of the EdTech revenue, have transformed the learning process over the last few years. For instance, in October 2021, Anthology, one of the higher education software solution providers completed its merger with Blackboard Inc., one of the globally recognized EdTech software and solutions companies, to provide enhanced personalized experiences and insights to students across their learning lifecycle. Further, the adoption of digital devices such as virtual reality headsets, tablets, interactive whiteboards, software-based assessment tools, and game-based learning tools also enables students to enhance visual skills and improve interaction as well as cooperation with peers.

COVID-19 Impact on EdTech Industry

According to GlobalData estimates, the global EdTech industry will reach US$ 410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Due to COVID-19, the EdTech industry witnessed tremendous growth in the adoption of video-assisted learning enabling students to enhance their comprehension and social-emotional skills. Furthermore, with the adoption of AI-based learning platforms such as Google AI platform and MATHia, teachers, and lecturers are able to identify struggling students. This would further provide personalized attention to students, thereby improving learning experiences. Also, for corporate learners, advancements in AI-based learning through the integration of collaborative tools are expected to create the EdTech market demand for MOOCs over the next few years.

COVID-19 has further accelerated the EdTech market growth as remote learning and blended learning are gaining popularity among corporates and the K-12 sector. 2021 witnessed a huge adoption of eLearning and Learning Management Systems (LMS) solutions, a trend expected to continue over the forecast period. Availability of adaptive learning tools and platforms, integration of virtual reality solutions with metaverse, and corporates offering MOOCs to their employees are trends that are likely to bode well for the EdTech market growth over the forecast period.

On the contrary, growing concerns for data privacy and cyber fraud are presumed to be long-term challenges hampering the EdTech market growth. With COVID-19 driving greater adoption of digital learning tools, education boards worldwide are now starting to take a closer look at how they regulate EdTech companies’ privacy practices. Furthermore, the lack of tech-savvy teachers is also one of the crucial factors expected to hamper the EdTech market growth.

EdTech Market Segmentation by End Use

Based on end use, the EdTech market has been categorized into Pre-K, K-12, Post-Secondary, and Corporate/Workforce. As of 2021, the K-12 segment accounted for over 50% of the overall market share 2021 and is expected to surpass USD 200 billion by 2026 growing at a CAGR of exceeding 15% from 2022 to 2026. The market growth is attributed to the rising popularity of game-based learning platforms. Gaming-based learning platforms are known to improve student engagement, improvise visual skills, and interaction & collaboration among their peers. Additionally, reward-based gamification, which incorporates point systems, leaderboards, and achievement badges, enables students to engage actively in the absence of a teacher or course leader.

EdTech Market Share by End Use, 2021 (%)

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The Corporate/ Workforce segment has been gaining momentum over the last few years. In 2021, the segment value reached US$ 11.7 billion and is projected to witness a CAGR exceeding 10% from 2022 to 2026. The growing popularity of online digital certification courses among working professionals is presumed to bode well for market growth. Significant tie-ups between EdTech companies and globally recognized universities are expected to create a huge impact on the EdTech market growth over the forecast period. Adoption of data analytics, Machine Learning (ML), and AI in business operations are encouraging working professionals to avail MOOCs offered by EdTech Vendors such as Coursera, Udemy, and Upgrade to enhance their digital skills, thus expected to drive digital learning among corporate/ workforce segment over the near term.

EdTech Market Analysis by Region

The study analyzes EdTech demand across North America, Europe, Asia Pacific, Middle East & Africa, and Central & South America. The Asia Pacific EdTech market size surpassed US$ 70 billion in 2021 and is projected to grow at a CAGR exceeding 15.0% from 2022 to 2026. China led the regional EdTech market growth, followed by India and Japan. Favorable government initiatives coupled with the increase in the number of venture funding by private investment firms are expected to drive regional market growth. Increasing consolidation among EdTech companies in the Asia Pacific region is also expected to impact industry growth during the forecast period. One recent evidence of this was in June 2021, when online learning firm Byju’s became India’s most valuable internet start-up, surpassing fintech firm Paytm.

Asia-Pacific EdTech Market Share by Key Countries, 2021 (%)

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In 2021, the North American EdTech market was the second largest. The regional demand is projected to witness a CAGR of over 10% from 2022 to 2026. Robust technological infrastructure and the adoption of sophisticated assessment tools are the primary factors that are expected to drive growth over the forecast period. Product expansion by key EdTech vendors, notably by foreign entities, and adoption of AI to transform elementary and K-12 Education is expected to drive the EdTech market growth in the US. For instance, in April 2022, Atom Learning, a London-based EdTech Company, launched its adaptive learning platform in the US. Through this strategic move, the company intends to enhance the learning experience of elementary-age groups.

EdTech Market - Competitive Landscape

EdTech is an extremely fragmented market characterized by well-known established hardware, software, and service vendors. EdTech vendors are engaged in strengthening their customer base through M&A. For instance, in April 2021, Byju’s paid nearly $ 1 billion to acquire Aakash Educational Services, a chain of tutorial centers in India. Through this acquisition, the former company is expected to increase its geographical footprint in smaller towns and cities across India.

EdTech Market – Key Strategies

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The EdTech Market is gradually shifting from a traditional education stack, epitomized by textbooks, offline course materials, traditional teaching organizations, and in-person teaching methods to a new world of EdTech tools. However, EdTech is unlikely to replace education institutions and teachers, but it is expected to modernize teaching by emphasizing digital learning apps and platforms.

Leading Players in the EdTech Market

• Alphabet Inc.
• Course Hero Inc.
• Coursera Inc.
• Duolingo Inc.
• Instructure Inc.
• Kahoot! AS
• Microsoft Corporation
• Pearson Plc
• Sorting Hat Technologies Pvt Ltd
• Udemy Inc.

Other EdTech Market Vendors Mentioned

2U Inc.; Age of Learning Inc.; Beijing Yuanli Education Technology Co Ltd; Blackboard Inc.; Class Technologies Inc.; Codecademy Inc.; Crimson Education; Khan Academy; Liminex Inc.; Socrative, Inc.; Vedantu Innovations Pvt Ltd; VIPKid; YiXue; and Squirrel AI Learning Inc.

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EdTech Market Research Scope

EdTech Market Segments and Scope

GlobalData Plc has segmented the EdTech market report by end use and region:

EdTech End Use Outlook (Revenue, USD Billion, 2019-2026)

• Pre-K
• K-12
• Post-Secondary
• Corporate/Workforce

EdTech Regional Outlook (Revenue, USD Billion, 2019-2026)

• North America

• US
• Canada

• Europe

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

• Asia Pacific 

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

• South & Central America

• Brazil
• Mexico
• Argentina
• Rest of South & Central America

• Middle East & Africa

• United Arab Emirates (UAE)
• Kingdom of Saudi Arabia (KSA)
• Kuwait
• Oman
• Qatar
• Rest of Middle East & Africa

The market intelligence report provides an in-depth analysis of the following –

• EdTech market outlook: analysis as well as historical figures and forecasts of revenue opportunities from the payment type segments.
• The competitive landscape: an examination of the positioning of leading players in the EdTech market.
• Porter’s five forces analysis: demonstrates the strength of suppliers and buyers along with market competition in the market.
• Company snapshots: analysis of the market position of leading service providers in the EdTech market.
• Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

• This market intelligence report offers a thorough, forward-looking analysis of the global EdTech market, its end use, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in EdTech markets.
• The report also highlights key end use segments (Pre-K, K-12, Post-Secondary and Corporate/Workforce)
• With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
• The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in EdTech markets.
• The broad perspective of the report coupled with comprehensive, actionable detail will help EdTech stakeholders, service providers, and other players succeed in growing the EdTech market globally.