Electrical and Electronics Retailing in Brazil – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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“Electrical and Electronics Retailing in Brazil – Market Summary & Forecasts” report provides a detailed analysis of retail sales from 2010 to 2020 across key channels in Brazil.

Scope

• Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

• Brazilian retail sales to reach BRL1,810 billion by 2020

• Brazil continues experiences nominal growth for electrical and electronics products which is forecast to grow at a CAGR of 1.77% in 2015-2020

• Technology advancements and the launch of sophisticated electronic gadgets will drive growth in electrical and electronics sector

• Extension of tax breaks until the end of 2018 for computers, smartphones, tablets, modems, and routers expected to support the growth of the market.

• Online retailers are performing significantly well and online sales of the category are forecast to witness a CAGR of 14.5% over 2015-2020

Reasons to Buy

Get immediate access to:

Brazil electrical and electronics market performance across key channels – accurate, reliable data for companies already operating in and those wishing to enter the market

Performance of individual product categories, across key channels from 2010, with forecasts until 2020 – pinpoint the fastest growing categories in a market witnessing robust growth

Vital economic and population trends, key consumer and technology trends influencing the retail market –explore novel opportunities that allow you to align your product offerings and strategies to meet demand

Critical insights into Brazil shoppers – what stores do shoppers prefer Have the right insights to beat off the competition by effectively promoting to lucrative market segments

Analysis of key international and domestic players operating in the electrical and electronics market – including store counts and revenues that give you a competitive edge – identify opportunities to improve market share

Lojas Americana's
Magazineluiza
Casas Bahia
Lojas
Pontofrio
Ricardo Eletro
Citylar
Fast Shop

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 Brazil is an economy with many questions

3.1.1 Retail sector will experience a change in game plan

3.1.2 Consistent decline in savings rate is a good sign for retail spending

3.1.3 Service remains the dominant sector for employment

3.1.4 Fluctuations in unemployment rate are expected to continue

3.1.5 Roaring inflation is a cause of concern

3.1.6 Household consumption expenditure is driving the retail market

3.2 Steady increase in population is a healthy sign for the retail market

4 Brazil Shoppers

4.1 Olympics, FIFA World Cup and Carnivals- There’s always a reason for retail sales to get bigger in Brazil

4.2 The strength of the Brazilian online commerce

4.3 Tourism and opportunities in Brazil’s retail sector

4.4 The rise and fall of the best-selling electronics in Brazil

5 Doing Business in Brazil

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.2.1 Corporate income tax (IRPJ – Imposto de Renda sobre Pessoa Jurídica)

5.2.2 Withholding tax

5.2.3 Value added tax (VAT)

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Electrical and Electronics

6.2 Electrical and Electronics Category Overview

6.2.1 Electrical and Electronics by Channel

6.2.2 Electrical and Electronics by Category

6.3 Electrical and Electronics Category Analysis

6.3.1 Communications Equipment

6.3.2 Computer Hardware and Software

6.3.3 Consumer Electronics

6.3.4 Household Appliances

6.3.5 Photographic Equipment

6.4 Major Retailers

6.4.1 Electrical and Electronics

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016–2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Brazil Electrical and Electronics Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 2: Brazil Electrical and Electronics Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 3: Brazil Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 4: Brazil Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 5: Brazil Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2010–2020

Table 6: Brazil Electrical and Electronics Retail Sales (BRL mn), by Category 2010–2015

Table 7: Brazil Electrical and Electronics Retail Sales Forecast (BRL mn), by Category 2015–2020

Table 8: Brazil Electrical and Electronics Retail Sales (US$ mn), by Category 2010–2015

Table 9: Brazil Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2015–2020

Table 10: Brazil Electrical and Electronics Retail Segmentation (% value), by Category, 2010–2020

Table 11: Brazil Communications Equipment Retail Sales (BRL mn), by Channel Group 2010–2015

Table 12: Brazil Communications Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 13: Brazil Communications Equipment Retail Sales (US$ mn), by Channel Group 2010–2015

Table 14: Brazil Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 15: Brazil Communications Equipment Retail Segmentation, by Channel Group, 2010–2020

Table 16: Brazil Computer Hardware and Software Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 17: Brazil Computer Hardware and Software Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 18: Brazil Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 19: Brazil Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 20: Brazil Computer Hardware and Software Retail Segmentation, by Channel Group, 2010–2020

Table 21: Brazil Consumer Electronics Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 22: Brazil Consumer Electronics Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 23: Brazil Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 24: Brazil Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 25: Brazil Consumer Electronics Retail Segmentation, by Channel Group, 2010–2020

Table 26: Brazil Household Appliances Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 27: Brazil Household Appliances Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 28: Brazil Household Appliances Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 29: Brazil Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 30: Brazil Household Appliances Retail Segmentation, by Channel Group, 2010–2020

Table 31: Brazil Photographic Equipment Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 32: Brazil Photographic Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 33: Brazil Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 34: Brazil Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 35: Brazil Photographic Equipment Retail Segmentation, by Channel Group, 2010–2020

Table 36: Key Electrical and Electronics Retailers in Brazil

Table 37: Brazil Exchange Rate R$–US$ (Annual Average), 2010–2015

Table 38: Brazil Exchange Rate R$–US$ (Annual Average), 2016–2020

Table 39: Verdict Retail Channel Definitions

Table 40: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010–2015

Figure 2: Growth Rate of GDP (Constant US$), 2010–2015

Figure 3: GDP Value and Growth (R$ billion, %), 2010–2015

Figure 4: Forecasts for GDP Value and Growth (R$ billion, %), 2015–2020

Figure 5: Personal Savings (%), 2005–2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005–2015

Figure 8: Inflation rate (annual %) 2005–2015

Figure 9: Household Consumption Expenditure of Brazil (R$ billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005–2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005–2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (R$), 2005 and 2015

Figure 16: Per Capita Spend (R$) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E

Figure 18: Major cities with high spend on retail

Figure 19: Doing Business in Brazil

Figure 20: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 21: Retail Sales Value and Growth (R$ billion, %) of Electrical and Electronics 2015–2020

Figure 22: Spend-per-Head on Electrical and Electronics 2015 and 2020

Figure 23: Online Spend in Electrical and Electronics 2015–2020

Figure 24: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 25: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 26: Brazil Electrical and Electronics Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 27: Brazil Electrical and Electronics Retail Market Dynamics, by Channel Group, 2010–2020

Figure 28: Brazil Electrical and Electronics Retail Sales and Forecast (BRL mn), by Category 2010–2020

Figure 29: Brazil Electrical and Electronics Retail Market Dynamics, by Category 2010–2020

Figure 30: Brazil Communications Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 31: Brazil Computer Hardware and Software Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 32: Brazil Consumer Electronics Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 33: Brazil Household Appliances Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 34: Brazil Photographic Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 35: The Triangulated Market Sizing Methodology

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