Electrical and Electronics Retailing in China – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Published: May 01, 2016 Report Code: RT0430SR-ST

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The outlook for the electrical and electronics market in China looks very promising and is projected to grow at a CAGR of 10.22% over the forecast period. In 2015, the electrical and electronics sector had a share of 6.1% of total retail in China. The share of online spending on overall electrical and electronics spending is likely to reach 21.8% in 2020.

Scope

• The outlook for the electrical and electronics market in China looks very promising and is projected to grow at a CAGR of 10.22% over the forecast period

• A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth

• Electronics specialist retailers continue to remain the prime channel for sales in the country

• Online spending on the electrical and electronics sector is expected to achieve a significant growth of 16.86%, during 2015–2020

Reasons to Buy

Gain a comprehensive knowledge on electrical and electronics sector in the China retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market

Analysis of key international and domestic players operating in the electrical and electronics market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share

Suning Appliance
Gome Electrical Appliance
Dashang
Rainbow Department Store Co.Ltd
Jiangsu Five-Star
Newegg.cn
JD.com (Jingdong Mall)

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steady economy with major growth potential for retailers

3.1.1 China's economy is increasing despite a declining growth rate

3.1.2 Savings are always a top priority for Chinese

3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries

3.1.4 Inflation rate remains as a major concern

3.1.5 Household consumption trebles driving spending power

3.2 Large population with growing prosperity makes China a big attraction for retail

4 Chinese Shoppers

4.1 From functional to emotional

4.2 More opportunity for niche brands and mass market retailers

4.3 Shopping – a leisure activity

4.4 Two major events drive retail spend in China

4.5 High adoption of smartphones and tablets for shopping

4.6 Counterfeiting forces consumers to trade up to premium for quality assurance

4.7 Tourism /travel increases awareness of international brands

4.7.1 China remains as the second largest Duty Free market in 2020

5 Doing business in China

5.1 Summary

5.2 Anti-corruption crackdown requires careful handling for foreign businesses

5.3 Complex licensing procedures a hindrance for foreign retailers

5.4 Favourable tax structure to encourage domestic and foreign investments

5.5 Impact of government regulations on the luxury market

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Electrical and Electronics

6.2 Electrical and Electronics Category Overview

6.2.1 Electrical and Electronics by Channel

6.2.2 Electrical and Electronics by Category

6.3 Electrical and Electronics Category Analysis

6.3.1 Communications Equipment

6.3.2 Computer Hardware and Software

6.3.3 Consumer Electronics

6.3.4 Household Appliances

6.3.5 Photographic Equipment

6.4 Major Retailers

6.4.1 Electrical and Electronics

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods

Table 2: China Electrical and Electronics Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 3: China Electrical and Electronics Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 4: China Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 5: China Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 6: China Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2010-2020

Table 7: China Electrical and Electronics Retail Sales (CNY bn), by Category 2010-2015

Table 8: China Electrical and Electronics Retail Sales Forecast (CNY bn), by Category 2015-2020

Table 9: China Electrical and Electronics Retail Sales (US$ mn), by Category 2010-2015

Table 10: China Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2015-2020

Table 11: China Electrical and Electronics Retail Segmentation (% value), by Category, 2010-2020

Table 12: China Communications Equipment Retail Sales (CNY bn), by Channel Group 2010-2015

Table 13: China Communications Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 14: China Communications Equipment Retail Sales (US$ mn), by Channel Group 2010-2015

Table 15: China Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 16: China Communications Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 17: China Computer Hardware and Software Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 18: China Computer Hardware and Software Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 19: China Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 20: China Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 21: China Computer Hardware and Software Retail Segmentation, by Channel Group, 2010-2020

Table 22: China Consumer Electronics Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 23: China Consumer Electronics Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 24: China Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 25: China Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 26: China Consumer Electronics Retail Segmentation, by Channel Group, 2010-2020

Table 27: China Household Appliances Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 28: China Household Appliances Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 29: China Household Appliances Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 30: China Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 31: China Household Appliances Retail Segmentation, by Channel Group, 2010-2020

Table 32: China Photographic Equipment Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 33: China Photographic Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 34: China Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 35: China Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 36: China Photographic Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 37: Key Electrical and Electronics Retailers in China

Table 38: China Exchange Rate CNY-USD (Annual Average), 2010-2015

Table 39: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts

Table 40: Verdict Retail Channel Definitions

Table 41: Verdict Retail Category Definitions

Figures

Figure 1: GDP Value (US$ Billion), 2010-2015

Figure 2: Growth Rate of GDP (%), 2010-2015

Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020

Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015

Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 & 2015

Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020

Figure 15: Population Split by Age Group (%), 2015 and 2020E

Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015

Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015

Figure 18: The Changing Chinese Shopper

Figure 19: Chinese New Year sales 2011-2016

Figure 20: Single Day sales 2010-2015

Figure 21: Smartphone users and penetration in China 2014-2019e

Figure 22: Top 10 Tourist Destination for Chinese in 2015

Figure 23: Major Cities with High Spend on Retail

Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)

Figure 25: Key Components of Doing Business in China Matrix

Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China

Figure 27: Key Market Entry Requirements for China 2015

Figure 28: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2015-2020

Figure 30: Spend per Head on Electrical and Electronics 2015 and 2020

Figure 31: Online Spend in Electrical and Electronics 2015-2020

Figure 32: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 33: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 34: China Electrical and Electronics Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 35: China Electrical and Electronics Retail Market Dynamics, by Channel Group, 2010-2020

Figure 36: China Electrical and Electronics Retail Sales and Forecast (CNY bn), by Category 2010-2020

Figure 37: China Electrical and Electronics Retail Market Dynamics, by Category 2010-2020

Figure 38: China Communications Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 39: China Computer Hardware and Software Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 40: China Consumer Electronics Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 41: China Household Appliances Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 42: China Photographic Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 43: The Triangulated Market Sizing Methodology

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