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Electrical and Electronics Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Poland’s retail market for electrical and electronics had a market share of 5.6% in 2015. The electronics and electrical products market in Poland is mature and has seen significant growth over the past few years. The market is expected to grow at a CAGR of 5.56%, to reach PLN37.9 billion by 2020. This growth will be driven by the investments made by international retailers in this category.

Scope

• Online channel is gaining increasing adoption and sales through the channel are expected to grow at a CAGR of 16.38% over the next five years.

• Electrical and electronics specialists will remain the major channel for sales having accounted for 56% of the sales in the category

• Communications equipment has contributed significant share towards the electrical and electronics category group in 2015.

Reasons to Buy

Gain a comprehensive knowledge on electrical and electronics sector in the Poland retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market

Analysis of key international and domestic players operating in the electrical and electronics market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share.

Key Players

Media Expert

Neonet

Media Markt

Saturn

Conrad

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A growing economy offers new opportunities to retailers

3.1.1 Retail sales recorded healthy growth despite recession

3.1.2 Savings increased among Poles post-recession

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Inflation levels declined to the lowest in the decade

3.1.5 Rise in consumption expenditure a positive sign for retailers

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Shrinking population impacts the labor force in the country

4 Poland Shoppers

4.1 Online shopping entices value conscious Poles

4.2 The luxury sector is gaining momentum with growing number of affluents

4.3 Private Labels and discount stores continue to increase

5 Doing Business in Poland

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Infrastructure and logistics

5.2 Latest business reforms in Poland

5.3 Business culture

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Electrical and Electronics

6.2 Electrical and Electronics Category Overview

6.2.1 Electrical and Electronics by Channel

6.2.2 Electrical and Electronics by Category

6.3 Electrical and Electronics Category Analysis

6.3.1 Communications Equipment

6.3.2 Computer Hardware and Software

6.3.3 Consumer Electronics

6.3.4 Household Appliances

6.3.5 Photographic Equipment

6.4 Major Retailers

6.4.1 Electrical and Electronics

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

List of Tables

Table 1: Poland Electrical and Electronics Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 2: Poland Electrical and Electronics Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 3: Poland Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 4: Poland Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 5: Poland Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2010-2020

Table 6: Poland Electrical and Electronics Retail Sales (PLN mn), by Category 2010-2015

Table 7: Poland Electrical and Electronics Retail Sales Forecast (PLN mn), by Category 2015-2020

Table 8: Poland Electrical and Electronics Retail Sales (US$ mn), by Category 2010-2015

Table 9: Poland Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2015-2020

Table 10: Poland Electrical and Electronics Retail Segmentation (% value), by Category, 2010-2020

Table 11: Poland Communications Equipment Retail Sales (PLN mn), by Channel Group 2010-2015

Table 12: Poland Communications Equipment Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 13: Poland Communications Equipment Retail Sales (US$ mn), by Channel Group 2010-2015

Table 14: Poland Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 15: Poland Communications Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 16: Poland Computer Hardware and Software Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 17: Poland Computer Hardware and Software Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 18: Poland Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 19: Poland Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 20: Poland Computer Hardware and Software Retail Segmentation, by Channel Group, 2010-2020

Table 21: Poland Consumer Electronics Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 22: Poland Consumer Electronics Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 23: Poland Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 24: Poland Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 25: Poland Consumer Electronics Retail Segmentation, by Channel Group, 2010-2020

Table 26: Poland Household Appliances Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 27: Poland Household Appliances Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 28: Poland Household Appliances Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 29: Poland Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 30: Poland Household Appliances Retail Segmentation, by Channel Group, 2010-2020

Table 31: Poland Photographic Equipment Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 32: Poland Photographic Equipment Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 33: Poland Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 34: Poland Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 35: Poland Photographic Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 36: Key Electrical and Electronics Retailers in Poland

Table 37: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015

Table 38: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts

Table 39: Verdict Retail Channel Definitions

Table 40: Verdict Retail Category Definitions

List of Figures

Figure 1: GDP Value (US$ billion), 2010-2015

Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015

Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020

Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015

Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015

Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: online shoppers in the country

Figure 19: Private labels in Poland

Figure 20: Key Components of Doing Business in Poland

Figure 21: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 22: Retail Sales Value and Growth (PLN billion, %) of Electrical and Electronics 2015-2020

Figure 23: Spend per Head on Electrical and Electronics 2015 and 2020

Figure 24: Online Spend in Electrical and Electronics 2015-2020

Figure 25: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 26: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 27: Poland Electrical and Electronics Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 28: Poland Electrical and Electronics Retail Market Dynamics, by Channel Group, 2010-2020

Figure 29: Poland Electrical and Electronics Retail Sales and Forecast (PLN mn), by Category 2010-2020

Figure 30: Poland Electrical and Electronics Retail Market Dynamics, by Category 2010-2020

Figure 31: Poland Communications Equipment Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 32: Poland Computer Hardware and Software Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 33: Poland Consumer Electronics Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 34: Poland Household Appliances Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 35: Poland Photographic Equipment Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 36: The Triangulated Market Sizing Methodology

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