Emart, South Korea (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Male customers make up 50.3% of Emart shoppers.
Emart's core customers are Gen X and millennials, who prefer convenient shopping, comprising of 72.8% of its customer base.
Emart’s value-price positioning enables it to attract customers from all income groups.
Scope
– The extensive reach of Emart stores across the country has contributed to shoppers’ preference for the retailer.
– Emart attracts consumers across all generations due to its wide range of vegetables, meat products, processed foods, and other daily necessities.
Reasons to Buy
– Gain a comprehensive knowledge on Emart's business and develop a competitive advantage
– Investigate current trends in the food & grocery market to identify the best opportunities to exploit
– Analysis of key players in the food & grocery market segment in South Korea
CU
GS Supermarkets/25/Shop
Homeplus
Lotte
11th Street
Emart 24
7-Eleven
Homeplus Express
CJ Mall
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Frequently asked questions
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