Energy and Sports Nutrition Sector Landscape – Consumer Behavior, Innovations, News and Deals Analysis

The global beverages market which includes energy drinks, sports drinks, and enhanced water was valued at $131,014 million in 2021. The global energy and cereal bars market was valued at more than $15,000 million in 2021 while the global vitamins and minerals supplements market was valued at more than $27,000 million. Comparing the sales outlook of these three drink categories, energy drink is likely to be performing the strongest in the coming years with a predicted CAGR of more than 3% in the value sales during 2021-2025.

Global energy and sports nutrition market overview

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What are the key regions in the global energy and sports nutrition market?

Key regions in the global energy and sports nutrition market include Asia, North America, Europe, Latin America, Africa, the Middle East & North Africa, and Australasia.

Asia is driving volume and value sales across the energy drinks market in 2021. Asia and North America are two key markets for enhanced water. North America is the leading market for sports drinks in both volume and value in 2021. It is also the leading market in the global energy bar market and supplement market in terms of value sales. Western markets, North America and West Europe drive the energy and cereal bar market. The rest of the regions are emerging markets for cereal and energy bars.

Global energy and sports beverages market share, by region

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What are the market dynamics in the global energy and sports nutrition market?

Based on new analysis, despite the COVID-19 pandemic, the energy and sports nutrition market looks active and is relatively surrounded by positive vibes. North America is one of the key markets for energy and sports nutrition products.

Supporting sports elites and athletes is key marketing for sports nutrition brands. Industry players continue to develop their offers with clinically proven benefits. Energy drink players are actively targeting gamers as one of their critical target consumers, with new launches and sponsorships. The ongoing plant-based movement is prominent in the energy and sports nutrition market. Key players are considering new product development with plant-based protein.

The health crisis due to the pandemic has also made consumers pay close attention to their health. They are buying vitamins/supplements slightly more than before. Brands in the energy and sports nutrition sector can capitalize on these consumer shopping behavior changes. For example, dairy products can be fortified with energy or sports nutrition additives to gain consumers’ attention. Energy bar brands can also tap into morning goods, offering energy-boosting benefits.

What are the innovation trends in energy and sports nutrition market?

GlobalData has identified five key innovation trends in energy and sports nutrition:

Fresh & natural:

Consumers perceive the benefits of food and drink formats differently depending on the type. For example, they view fresh/ freshly prepared or chilled food and drinks as good quality and fresh. Fresh and natural will work as a critical attraction when the energy and sports nutrition market becomes more crowded and competitive.

Blurring the Lines:

Due to the health crisis, the demand for energy or immunity-boosting products is increasing. This can be an opportunity for food and drinks that are not traditionally under the energy and sports nutrition categories to capitalize on the popularity of functionality.

Cool down & relax:

Consumers’ desire for energy-boosting and enhancing physical performance drives the energy and sports nutrition market. But consumers’ daily lives also need a balance to cool down and relax. Indeed, 66% of global consumers say that ingredients that claim to promote relaxation are somewhat or very appealing.

Nootropics:

Nootropics, also known as “smart drugs,” are natural or synthetic substances that help improve mental and cognitive performance. Supplements are currently the core category for nootropics featured products, but there is potential for other food and drink categories to tap into nootropics.

Plant power:

“Plant-based” is one of the most prominent trends in recent years, and there is no sign of slowing down. Plant-based protein space will become more competitive. Consumers also become savvy about their choice of plant-based protein types, such as grains, nuts, or pulse.

Market report scope

This report provides a comprehensive analysis of the global energy and sports nutrition market. It provides:

• The latest trends, covid-19 impact followed by innovation trends in the market
• Market value, volume, and forecast for the energy and sports nutrition market for all the segments
• Updated information about the deals that took place recently in the market
• Detailed information on the major players of the market

Reasons to Buy

• Understand the relevant market and consumer trends and attitudes that drive and support the energy and sports nutrition sector.
• Obtain insights on the Covid-19 impact on the market and consumer spending and preferences.
• Access market size and growth data for all the segments.
• Access market volume and growth data for all the segments.
• Access valuable strategic take-outs to help direct future decision-making.