Coca-Cola Company – Digital Transformation Strategies

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Coca Cola Digital Transformation Strategies Report Overview

Coca-Cola’s digital transformation strategies are primarily focused on operational efficiency leveraging data and technology, enhancing customer experience through both online and offline channels, and strengthening its digital culture. The annual ICT spending of Coca-Cola was estimated at $925 million in 2022. A major share of this spending is earmarked for acquiring ICT services, software, and hardware from vendors. Coca-Cola is a producer, distributor and marketer of non-alcoholic beverages, its product portfolio comprises of sparkling beverages and a variety of still beverages including juices and juice drinks, waters, enhanced waters, ready to drink teas and coffees, and energy and sports drinks.

The Coca-Cola Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, acquisitions, ICT spending among others.

Total ICT Spending 2022 $925 million
ICT Spend by Function Data Center, Communications, Network, Application, End-User Computing, Service Desk, and Management
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators
External ICT Spend by Segment ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Consulting, Network and communications, and Others
Technology Theme Focus Artificial Intelligence, Big Data, and Cloud Computing

Digital Transformation Strategies

Coca-Cola is extensively leveraging AI in marketing to collect and analyze huge volumes of data on various brands and products it offers. Across its vending machines Coca-Cola is applying big data analytics and AI algorithms to interact with its customers. In social media, Coca-Cola uses AI algorithms to understand when, where, and how its customers like to consume their products and derive popularity of individual products by location.

To gain more insights on digital transformation strategies and initiatives of Coca-Cola, download a free report sample

Coca-Cola Technology Theme Focus

Coca-Cola is utilizing number of emerging technologies including artificial intelligence, big data, cloud computing, blockchain, IoT, robotics, and behavioral analytics to achieve operational efficiency, and enhancing customer experience.

Coca-Cola Technology Focus

Coca-Cola Technology Focus

To know about other technology themes under focus for the company, download a free report sample

Coca-Cola Technology Initiatives

Coca-Cola has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the past few years.

For instance, Coca-Cola partnered with BanQu to launch blockchain based platform to financially empower waste reclaimers and small buyback centers across South Africa. BanQu’s online automated supply chain tracking and payment system uses blockchain technology to track and trace recycled material across the value chain, providing price transparency for both buyers and sellers. The integrated solution also allows reclaimers to store their earnings in secure e-wallets or withdraw cash from automatic teller machines.

For more insights on other technology initiatives of Coca-Cola, download a free report sample

Coca-Cola ICT Spend by Function

  • Data center
  • Communications
  • Network
  • Application
  • End-user computing
  • Service desk
  • Management

Coca-Cola ICT Spend by Function

Coca-Cola ICT Spend by Function

For more insights on ICT spending by function, download a free report sample

Coca-Cola ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/Consulting firms
  • Specialist outsourcers
  • Systems integrators

Coca-Cola ICT Spend by Channel

Coca-Cola ICT Spend by Channel

For more insights on ICT spending by channel, download a free report sample

Coca-Cola External ICT Spend by Segment

  • ICT services
  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • Consulting
  • Network and communications
  • Others

Coca-Cola External ICT Spend by Segment

Coca-Cola External ICT Spend by Segment

For more insights on external ICT spending by segment, download a free report sample

Scope

This report provides:

  • Insight into Coca-Cola’s technology activities.
  • Insights of its digital transformation strategies and technology center & innovation program.
  • Overview of technology initiatives covering product launches, partnerships, investments, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

  • Gain insights into Coca-Cola’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches, partnerships, investments, and acquisitions.

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Table of Contents

  • 1. Overview – Brief information about the company, its business divisions, and its financials
  • 2. Digital Transformation Strategy – A summary of key digital strategies/implementation efforts of the company
  • 3. Accelerators, Incubators, and Other Innovation Programs – Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
  • 4. Technology Focus – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • 5. Technology Initiatives – Discussion about all the technology introductions & partnerships the company has entered
  • 6. Venture Arm: Citi Ventures – Brief information about the Company’s Ventures and it’s key decision makers
  • 7. Investment – Brief discussion about the investments made by the company to acquire new technologies
  • 8. Acquisitions – Brief discussion about the acquisitions by the company
  • 9. Partnership and Investment Network Map – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • 10. ICT Budget and Contracts – The company’s ICT budget segregated into hardware, software, and managed IT services
  • 11. Key Executives Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

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