Experimenting with New Cuisines – Consumer Survey Insights
Powered by 
All the vital news, analysis, and commentary curated by our industry experts.
Experimenting with New Cuisines – Consumer Survey Overview
Interest in food experimentation is evident in most global consumers. They are most likely to experiment with different recipes when at home and are more inclined to do so with food when compared to beverages. This is a behavior that is likely to have been cultivated during the pandemic, a period in which everything from work and schooling to meal preparation and exercise was necessarily conducted at home. Given widespread restaurant closures, many consumers utilized their extended time at home to improve their cooking skills, experiment with new ingredients and dishes, and even attempt to recreate restaurant meals at home.
The “Experimenting with New Cuisines – Consumer Survey Insights” report uses GlobalData’s consumer survey data to study consumer willingness to experiment with food and drinks at home and when dining or drinking out.
Experimenting with New Cuisines: Consumer Survey Overview
While there is broad interest in food experimentation, Millennials and Gen X demonstrate an interest in this, experimenting with different recipes at home. While Gen Z consumers are less interested in experimenting with food at home compared to their millennial counterparts. This youngest cohort does appear to be more risk-averse compared with past generations – an attitude evident in other forms of risk behavior such as drinking and tobacco smoking. Despite being only a marginal difference, millennials are the only generation in which consumers are more likely to experiment with different drinks when out-of-home. Indeed, the liquor markup at restaurants and bars is particularly profitable for operators but makes the out-of-home drinking occasion a typically expensive one for consumers. Moreover, millennials like to experiment with different cuisines outside of their home. For many consumers, eating out can feel like a comforting and nostalgic experience, driving many to gravitate towards old and familiar places.
Consumers Who Completely/Somewhat Agree That They Experiment with Different Recipes at Home
For more insights into the consumers who like to experiment with new cuisines, download a free report sample
Key Highlights
• Milennials and Generation X consumers are the most adventurous with regards to experimenting with food at home.
• At-home work and entertaining occasions likely promoted consumer interest in new and novel beverage offerings.
• Experimental consumers are more likely to enjoy a mix of local and international cuisine compared with local food alone.
Reasons to Buy
• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Piattos
HelloFresh
Table of Contents
Frequently asked questions
-
Which generation is more likely to experiment with different drinks?
Millennials are the only generation in which consumers are more likely to experiment with different drinks when out of home compared with at home.
-
Why do millennials like eating out?
Eating out can feel like a comforting and nostalgic experience, driving many to gravitate toward old and familiar places.
-
How did the consumers deal with widespread restaurant closures during the pandemic?
Owing to widespread restaurant closures during the pandemic, many consumers utilized their extended time at home to hone their cooking skills, experiment with new ingredients and dishes, and even attempt to recreate restaurant meals at home.
-
Why are the consumers inclined to experiment with different recipes when at home?
Consumers are most likely to experiment with different recipes when at home as during the pandemic, everything from work and schooling to meal preparation and exercise was conducted at home.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
