Failure: V8 Protein Shakes and Bars
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The desire among consumers to lead healthier lifestyles has led to the proliferation of protein products in the food and drink category. However, as protein is now well established in food and drink products, brands often find it difficult to stand out in the marketplace. It is no longer sufficient for brands to simply rely on the inclusion of high concentrations of protein to entice consumers. Instead, consumer and industry trends must be recognized and acted upon in order to succeed.
Scope
“Failure Case Study: V8 Protein Shakes and Bars” is part of Canadean’s Successes and Failures research. It examines the details of and reasons behind the failure of V8’s protein range. It delivers the critical "what", "why", and "so what" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.
Reasons to Buy
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
KIND Healthy Grains
Quest Nutrition
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.