FEI World Equestrian Games, 2022 – Post Event Analysis

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The 2022 FEI World Equestrian Games earnings are estimated to be $18.48 million from tournament sponsors. Denmark and Italy co-hosted the event. Herning, Denmark, hosted the jumping, dressage, para dressage, and vaulting in August, whilst Pratoni Del Vivaro, Italy, hosted the event and driving in September.

The post-event analysis of the 2022 FEI World Equestrian Games report provides a comprehensive overview of the 2022 FEI World Equestrian Games sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.

Key Broadcasters of the FEI World Equestrian Games, 2022

The 2022 FEI World Equestrian Games had 29 different broadcast deals, with the event being aired in a range of different countries. Some of the key broadcasters were Seven, Eurosport, BNT, CBS, Migu, DR, ARD, ZDF, Eclat, Green Channel, and NOS among others.

Key Sponsors of the FEI World Equestrian Games, 2022

The 2022 FEI World Equestrian Games had 103 official sponsors. Longines, SAP, Ecco, Stutteri Ask, Orifarm, Mustang Trailers, Helgstrand Dressage, and Blue Hors among others were the key sponsors of the 2022 FEI World Equestrian Games.

The two biggest deals are with Longines and SAP. The FEI’s deal with Danish shoe manufacturer, Ecco, is also worth noting, as the brand is serving as the FEI World Equestrian Games title sponsor.

FEI World Equestrian Games 2022, by Sponsors

FEI World Equestrian Games 2022, by Sponsors

To know more about the sponsors in the 2022  FEI World Equestrian Games, download a free report sample 

FEI World Equestrian Games, 2022 Market Report Overview

Sponsorship Revenue $18.48 million
Total Broadcasters 29
Key Broadcasters Seven, Eurosport, BNT, CBS, Migu, DR, ARD, ZDF, Eclat, Green Channel, and NOS
Total Number of Sponsors 103
Key Sponsors Longines, SAP, Ecco, Stutteri Ask, Orifarm, Mustang Trailers, Helgstrand Dressage, and Blue Hors

Scope

This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2022 FEI World Equestrian Games sponsors is included, and the estimated annual values for some of these deals. Information regarding some of the events broadcasting, ticketing figures, and a sustainability case study is also included.

Key Highlights

This year’s FEI World Equestrian Games was expected to amass millions of viewers across the events in Denmark, as predicted by the FEI. Regarding sponsorship, the event had a total of 103 sponsors, which are worth a total of $18.48 million annually. The long-term deal with Longines is the most valuable partnership with the tournament, as per GlobalData.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 FEI World Equestrian Games performed, in the sense of both business and popularity.

Longines
SAP
Ecco
Stutteri Ask
Blue Hors
Orifarm
Helgstrand Dressage
Agria Dyreforsikring
Mustang Trailers
Slangerupgaard
Roelofsen Horse Truck
Fendt
B&B Horse
Prestige Italia
Goldspan Italia
Horse-Trainer
Mustad Hoofcare
Equitatus 1991
Hooks
Ecoplus
Panduro
Premier Equestrian
Ejner Hessel
Antonio Carraro
Boehringer
Hojgaard Hestehospital
EquiLink
IDEXX
Kingsland Equestrian
Krafft
Fitness Engros
Bemer Group
Pressalit
JYSK
Rich Stables
First Climate
Europcar
Peter Larsen Kaffe
Alfarvad
Matzen Tegl
Buus
DK Company
Garia
Intec
Dansk Varmblod
Horse Crown
Hr. Larsens
Stutteri Mariendal
Trolle Company
Bolig Markedet
Spar Nord
Andersen Partners
Boxit
Ctwlk
EquiSafe
HP Horses
Maskiner A/S
Olive Tree Farm
Ovilsen & Far
Peregrina Stud
Rehoff Horses
Soren Vallentin
Graedstrup Stal
Ptfe Engineering
Adax Copenhagen
Engerupgaard
Pedersen Sporthorses
Stal Hendrix
Zinck Capital
AVK Holding
Stutteri Evo
Almind Horses
Equine Sport
Performance Sales
Bilicon
Capacity Horses
Copi Group
Designa Aalborg
ID Service
Jumpr
Hunneberga Gard AB
Kortsen
O.B.Wiik
Rocas do Vouga
SEC Datacom
Walber
Assouline Dressage
Avlscenter Kauergaard
Evergate Stables
Hena Dressage
Plus Horse
Smith Saddle Company
Aspegaarden
Baur.dk
Fondsmaeglerselskabet
Globerider
Linde Equestrian
Formue Pleje
Innova Advokatfirma
FinansConzept
Zo24
Andelskassen

Table of Contents

Introduction

• Executive Summary

• Introduction

Broadcasters

• The 2022 FEI World Equestrian Games Breakdown Across the World

Sponsorship

• The 2022 FEI World Equestrian Games Sponsorship Portfolio

• The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown

• The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown Continued

• The 2022 FEI World Equestrian Games Annual Sponsorship Breakdown Further Continued

Attendance and Ticketing

• The 2022 FEI World Equestrian Games Attendance and Ticketing Breakdown

Appendix

• References

Contact Us

• About GlobalData

• Contact us – a global network of offices

Table

Slide 7 – The table shows the 2022 FEI World Equestrian Games Broadcasters Breakdown Across the World

Figures

Slide 10, 11 and 12 – This figure shows annual sponsorship value of all sponsors at the 2022 FEI World Equestrian Games

Frequently asked questions

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