Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year.
The Business of FIFA report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides key insights into the business operations of 32 competing world cup teams, as well as the sponsorship outlook of the tournament more generally.
Business of FIFA Global Broadcasters
The key broadcasting partners of FIFA are TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and others.
Business of FIFA Sponsors
The top Business of FIFA sponsors are Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others. Vivo tops the list in terms of sponsorship deal value.
Business of FIFA Analysis, by Sponsors, 2022 (%)
For more sponsorship insights on the Business of FIFA, download a free report sample
Business of FIFA Kit Suppliers
The key kit suppliers in FIFA are Nike, Adidas, PUMA, Hummel, Kappa, and others. As is typical of the soccer kit supplier market globally, the two main suppliers that will be present at the 2022 World Cup will be Nike and Adidas. The gap, in terms of the number of deals in a particular league, is usually much closer, but at the 2022 event in Qatar, it will be Nike that stands clear as the dominant player in the market.
Business of FIFA Analysis, by Kit Suppliers, 2022 (%)
For more insights on kit suppliers in the Business of FIFA, download a free report sample
Business of FIFA Sponsorship Value of Federation/Team
Brazil, Germany, France, Netherlands, Mexico, Argentina, and the USA are some of the key federations/teams in the 2022 World Cup. Germany emerges as the World Cup team with the biggest sponsorship revenue in 2022.
Business of FIFA Analysis, by Sponsorship Value of Federation/Team, 2022 (%)
For more insights on the sponsorship value of federation/team in the Business of FIFA, download a free report sample
The Business of FIFA (2022) Market Overview
| Market Size | $1.70 billion |
| Analysis Year | 2022 |
| Key Broadcasters | TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and Others |
| Key Sponsors | Vivo, Wanda, Qatar Airways, Adidas, Coca-cola, Visa, Hyundai Kia, McDonald, and Others |
| Key Kit Suppliers | Nike, Adidas, PUMA, Hummel, Kappa, and Others |
| Key Federation/Team | Brazil, Germany, France, Netherlands, Mexico, Argentina, the USA, and Others |
Business of FIFA Market Broadcasters Outlook (Value, $ Billion, 2022)
- TyC Sports
- SBS Australia
- European Broadcasting Union
- TV Globo
- SuperSport
- New World TV & CRTV
- CTV Specialty Television Enterprises
- New IP Co (Teletica)
- European Broadcasting Union (HRT)
- Viacom18 India
- Others
Business of FIFA Market Sponsors Outlook (Value, $ Billion, 2022)
- Vivo
- Wanda
- Qatar Airways
- Adidas
- Coca-cola
- Visa
- Hyundai Kia
- McDonald
- Others
Business of FIFA Market Kit Suppliers Outlook (Value, $ Billion, 2022)
- Nike
- Adidas
- PUMA
- Hummel
- Kappa
- Others
Business of FIFA Market Team/Federation Outlook (Value, $ Billion, 2022)
- Brazil,
- Germany
- France
- Netherlands
- Mexico
- Argentina
- USA
- Others
Scope
The report takes an in-depth look at the different tournament sponsors, offering an understanding of where the money is coming from. Further to this, it looks to explore how the 32 competing federations all fare when it comes to sponsorship revenue. It looks to offer key insights into the most anticipated sporting event of 2022, a competition that has been marred in controversy during its built-up.
Reasons to Buy
The report offers a detailed understanding of the commercial market, complete with quality insights into the business operations of 32 competing World Cup teams, as well as the sponsorship outlook of the tournament more generally. The report covers all the major commercial concerns surrounding the tournament and illustrates some of the major problems which have been seen in the tournament build-up.
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022.
The key broadcasting partners of the Business of FIFA are TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and others.
The top Business of FIFA sponsors are Vivo, Wanda, Qatar Airways, Adidas, Coca-cola, Visa, Hyundai Kia, McDonald, and others.
The key kit suppliers in FIFA are Nike, Adidas, PUMA, Hummel, Kappa, and others.
Brazil, Germany, France, Netherlands, Mexico, Argentina, and the USA among others are some of the key federations/teams in the 2022 World Cup.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.