Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
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The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year.
The Business of FIFA report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides key insights into the business operations of 32 competing world cup teams, as well as the sponsorship outlook of the tournament more generally.
Business of FIFA Global Broadcasters
The key broadcasting partners of FIFA are TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and others.
Business of FIFA Sponsors
The top Business of FIFA sponsors are Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others. Vivo tops the list in terms of sponsorship deal value.
Business of FIFA Analysis, by Sponsors, 2022 (%)
For more sponsorship insights on the Business of FIFA, download a free report sample
Business of FIFA Kit Suppliers
The key kit suppliers in FIFA are Nike, Adidas, PUMA, Hummel, Kappa, and others. As is typical of the soccer kit supplier market globally, the two main suppliers that will be present at the 2022 World Cup will be Nike and Adidas. The gap, in terms of the number of deals in a particular league, is usually much closer, but at the 2022 event in Qatar, it will be Nike that stands clear as the dominant player in the market.
Business of FIFA Analysis, by Kit Suppliers, 2022 (%)
For more insights on kit suppliers in the Business of FIFA, download a free report sample
Business of FIFA Sponsorship Value of Federation/Team
Brazil, Germany, France, Netherlands, Mexico, Argentina, and the USA are some of the key federations/teams in the 2022 World Cup. Germany emerges as the World Cup team with the biggest sponsorship revenue in 2022.
Business of FIFA Analysis, by Sponsorship Value of Federation/Team, 2022 (%)
For more insights on the sponsorship value of federation/team in the Business of FIFA, download a free report sample
The Business of FIFA (2022) Market Overview
Market Size | $1.70 billion |
Analysis Year | 2022 |
Key Broadcasters | TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and Others |
Key Sponsors | Vivo, Wanda, Qatar Airways, Adidas, Coca-cola, Visa, Hyundai Kia, McDonald, and Others |
Key Kit Suppliers | Nike, Adidas, PUMA, Hummel, Kappa, and Others |
Key Federation/Team | Brazil, Germany, France, Netherlands, Mexico, Argentina, the USA, and Others |
Business of FIFA Market Broadcasters Outlook (Value, $ Billion, 2022)
- TyC Sports
- SBS Australia
- European Broadcasting Union
- TV Globo
- SuperSport
- New World TV & CRTV
- CTV Specialty Television Enterprises
- New IP Co (Teletica)
- European Broadcasting Union (HRT)
- Viacom18 India
- Others
Business of FIFA Market Sponsors Outlook (Value, $ Billion, 2022)
- Vivo
- Wanda
- Qatar Airways
- Adidas
- Coca-cola
- Visa
- Hyundai Kia
- McDonald
- Others
Business of FIFA Market Kit Suppliers Outlook (Value, $ Billion, 2022)
- Nike
- Adidas
- PUMA
- Hummel
- Kappa
- Others
Business of FIFA Market Team/Federation Outlook (Value, $ Billion, 2022)
- Brazil,
- Germany
- France
- Netherlands
- Mexico
- Argentina
- USA
- Others
Scope
The report takes an in-depth look at the different tournament sponsors, offering an understanding of where the money is coming from. Further to this, it looks to explore how the 32 competing federations all fare when it comes to sponsorship revenue. It looks to offer key insights into the most anticipated sporting event of 2022, a competition that has been marred in controversy during its built-up.
Reasons to Buy
The report offers a detailed understanding of the commercial market, complete with quality insights into the business operations of 32 competing World Cup teams, as well as the sponsorship outlook of the tournament more generally. The report covers all the major commercial concerns surrounding the tournament and illustrates some of the major problems which have been seen in the tournament build-up.
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Frequently asked questions
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What is the estimated sponsorship revenue value for the Business of FIFA event?
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022.
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Who are the key broadcasters of the Business of FIFA?
The key broadcasting partners of the Business of FIFA are TyC Sports, SBS Australia, European Broadcasting Union, TV Globo, SuperSport, New World TV, & CRTV, CTV Specialty Television Enterprises, New IP Co (Teletica), European Broadcasting Union (HRT), Viacom18 India, and others.
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Who are the key sponsors of the Business of FIFA?
The top Business of FIFA sponsors are Vivo, Wanda, Qatar Airways, Adidas, Coca-cola, Visa, Hyundai Kia, McDonald, and others.
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Which are the key kit suppliers of the Business of FIFA?
The key kit suppliers in FIFA are Nike, Adidas, PUMA, Hummel, Kappa, and others.
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Which are the key federation/team of the Business of FIFA?
Brazil, Germany, France, Netherlands, Mexico, Argentina, and the USA among others are some of the key federations/teams in the 2022 World Cup.
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