Financial Services (Payment) Sector Sports Sponsorship Landscape – Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
The Financial services payments sector sponsorship is worth $2.24 billion to sports industry rights holders in 2022. Soccer stands as the most active sports market for payment’s sponsorship while the NBA stands as the most valued property.
The Financial Services (Payment) Sector market research report provides an overview of the sector’s involvement with the rights holders in the sports industry, the most active brands in relation to total spending on sporting properties, and a detailed overview of geographical regions of brands accounting for most of the payment’ sector expenditure. The report analyses sector’s biggest spenders, venue rights partnerships, as well as a review of the major sporting market for the payment’ sector.
What are the market dynamics in the financial services sector sports sponsorship landscape?
Sports sponsorship is an appealing proposition for financial services firms allowing them to connect with wider communities and improve upon the brand perception and value. Branding is mainstream in the sports industry, with many teams, stadiums, and events offering sponsorship rights to financial firms. Financial services firms are at the forefront of the financial services market with their engagement with sports industry stakeholders and are familiar to sports fans who are habitual of noticing the payment firms’ branding on their favorite team’s shirt front, venue naming rights, or competition title sponsorship. Engagement with the payment sector is not a new trend for rights holders, considering year 2022, the sector remains one of the most lucrative partners to the sports industry. A familiar motif among payment sector partnerships is sponsoring high-profile events such as UEFA Champions League, FIFA World Cup, Premier League, and IPL, in view of catering to target audiences, enhancing brand exposure, and nurturing reliability and trust for the brand among a wider community.
What are the sports associated with the financial services sponsorship landscape?
The sports associated with the financial services sponsorship landscape are soccer, basketball, American football, ice hockey, baseball, motor racing, golf, tennis, rugby union, and cricket.
financial services sector sponsorship landscape, by sports
For more sports insights, download a free report sample
What are the key brands in the financial services sector of sports sponsorship?
Some of the key brands in the financial services sector of sports sponsorship are MasterCard, Visa, Scotiabank, American Express, SoFi, JP Morgan Chase & Co, PNC, Citi, Capital One, and Zytara.
US based payment’s firm Mastercard stands as the biggest spender in the payment’s sponsorship market with an estimated spend of more than $100 million. Mastercard’s long-running ‘Priceless’ campaign is integrated with content from Mastercard’s sponsorship portfolio and is considered a key driver of brand affinity along with bringing the brand closer to its audience. Mastercard’s partnerships have expanded, establishing a strong presence within the League of Legends esports ecosystem. Brand’ main sponsorship properties are within soccer, tennis, golf, baseball and rugby. Another US firm Visa stands highest in deal volume and occupies second position after Mastercard as the biggest spender. holding $119.7 million with 28 deals in 2022.
Financial services sector sports sponsorship landscape, by brands
To know more about brands, download a free report sample
Market report overview
| Sponsorship value (Year – 2022) | $2.24 billion |
| Key sports | Soccer, Basketball, American Football, Ice Hockey, Baseball, Motor Racing, Golf, Tennis, Rugby Union, and Cricket |
| Key brands | MasterCard, Visa, Scotiabank, American Express, SoFi, JP Morgan Chase & Co, PNC, Citi, Capital One, and Zytara |
Key Highlights
Financial services- payment’ sector sponsorship worth an estimate of $2.24 billion to sports industry rights holders in 2022, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database on 21-Apr-2022.
There are 614 payment’ brands currently engaging in sport sponsorship agreements.
AMER region-based firms account for most payment” expenditure, spending $1.28 billion on sponsorships in 2022. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region the second most valuable region in terms of brand spend worth $814.04 million.
Soccer is overwhelmingly the most attractive sport market to payment’ firms, with spending on soccer sponsorship reaching $819.6 million this year. Payment’ industry accounts for 21% of venue title sponsorship spend across the sports industry, highest among all other sectors.
Reasons to Buy
- This Financial services-payments sector report offers a thorough, forward-looking analysis of thpayment sponsorship landscape, with major geographical and sporting markets for both the payment’ and sports industry in a concise format to help executives build proactive and productive growth strategies.
- Accompanying GlobalData’s sponsorship database, the report examines the payment’s sector expenditure on sports sponsorship, most valuable region in terms of brand spend, lucrative partners to the sports industry, venue rights, comparative analysis, and sector’s most notable partnerships.
- With several charts and tables, the report is intended for an executive-level audience, boasting presentation quality.
Key Players
Table of Contents
Frequently Asked Questions
The Financial services payments sector sponsorship is worth $2.24 billion to sports industry rights holders in 2022.
The sports associated with the financial services sponsorship landscape are soccer, basketball, American football, ice hockey, baseball, motor racing, golf, tennis, rugby union, and cricket.
Some of the key brands in the financial services sector of sports sponsorship are MasterCard, Visa, Scotiabank, American Express, SoFi, JP Morgan Chase & Co, PNC, Citi, Capital One, and Zytara.
The key leagues associated with sponsorship opportunities in the financial services-payment sector of the sports sponsorship landscape are NBA, Premier League, NFL, La Liga, Serie A, F1, NHL, UEFA Champion’s League, Bundesliga, Ligue 1, MLX, and Mexico Liga MX.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.