Formula 1 Miami Grand Prix, 2022 – Post Event Analysis

Pages: 19 Published: May 13, 2022 Report Code: GDUKSPC91178

Around 420,000 spectators, which is higher than most European races attended the event over the three-day period. The popularity of F1, in America has increased since the start of the Netflix’s Drive to Survive series. Sunday’s race day was the largest U.S. audience ever for a live F1 telecast. ABC was able to achieve viewing figures that demonstrated the growth of the sport especially in the adult age group in the U.S. Sponsors for the event included highly recognised brands with already high sponsorship portfolios such as Red Bull, J.P. Morgan and Heineken. The biggest sponsorship deal for the event went to the title partner of the Grand Prix,, the world’s fastest growing cryptocurrency platform, which has a nine-year deal with the Miami Grand Prix.


This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, ticketing breakdown. An analysis of the 2022 Miami Grand Prix sponsors is included and the estimated values for some of these deals. Information regarding ticketing and how ticket prices compare to other Grand Prix’s is provide as well as the very positive broadcast figures from North America.

Key Highlights

Broadcast figures showed very strong figures, which included historic U.S. viewership figures as ABC reported an average of 2.6 million viewers for Sunday’s race day which meant the Grand Prix was the largest U.S. audience ever for a live F1 telecast. Regarding sponsorship, the Miami Grand Prix had a total of 28 sponsors. was the title sponsor of the event and has in place a nine-year deal estimated by GlobalData to be worth $180 million. Over the race weekend 240,000 spectators ascended to The Miami International Autodrome. Hospitality packages for all-inclusive three-day packages sold out very quickly with prices being set between $5,000-10,000.

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2022 Miami Grand Prix. Viewership industry professionals who want a detailed analysis on the popularity of the tournament.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 Miami Grand Prix performed, in the sense of both business and popularity. The report will also be interesting for those who are looking to learn more about the growing popularity of F1 in the USA.

Key Players

Formula 1
that Red Bull
The Hard Rock Café

Table of Contents


Executive Summary


2022 Miami Grand Prix Broadcasters Breakdown


2022 Formula 1 Miami Grand Prix Sponsorship Breakdown


2022 Formula 1 Miami Grand Prix Attendance Breakdown


2022 Formula 1 Miami Grand Prix Ticketing Breakdown



Contact Us

About GlobalData

Contact us – a global network of offices


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods