UK Travel Insurance: Distribution & Marketing 2018

"UK Travel Insurance: Distribution & Marketing 2018", report examines consumer purchasing behavior and how consumer preferences are changing over time. It explores what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the travel market over the next few years.

Competition is high within the travel insurance market, with the top five players accounting for 30.1%. There has been a significant shift to purchasing via a smartphone or tablet, demonstrating the need for all providers to offer digital solutions. The banking channel has also seen a resurgence, potentially utilizing its cross-selling capabilities alongside the purchase of travel money.

Scope

– 87.3% of consumers purchased travel insurance prior to traveling.

– The travel insurance market is becoming increasingly competitive, with consumers purchasing through a greater variety of channels.

– 23% of consumers undertook no pre-purchase activity.

Reasons to buy

– Understand consumer purchasing decisions and how these will influence the market over the next few years.

– Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.

– Discover which providers lead the way in the travel insurance space, and how providers are revolutionizing the market through new innovations.

– Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Companies mentioned

Aviva

Insure & Go

AXA

Direct Line

LV=

Admiral

Columbus

Alpha

AllClear

Coverwise

Nationwide

Lloyds Bank

Barclays

NatWest

Royal Bank of Scotland

Halifax

HSBC

Virgin Money

First Direct

Santander

Staysure

Saga

Holidaysafe

Goodtogoinsurance.com

Avanti

Go Travel Insurance

AGE UK

Direct Travel Insurance

Comparethemarket.com

Confused.com

GoCompare.com

Moneysupermarket.com

Post Office

Thomas Cook

American Express

Tesco Bank

Debenhams

M&S Bank

ASDA

Sainsbury's

Thomson

EasyJet

esure

CoverForYou

Table of Contents

Table of Contents

Executive Summary

The Purchasing Journey

Provider Engagement

Channel View

Marketing Expenditure

Future Market

Appendix

    Pricing

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