Functional Ingredients in Food and Drinks – Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims

Pages: 16 Published: September 30, 2021 Report Code: CS21030SI

"Functional Ingredients in Food and Drinks – Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims" uses GlobalData's 2021 Q2 Consumer Survey to highlight consumer attitudes and innovation opportunities associated with functional ingredients in food and drink formulations.

Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.

Scope

– Consumers are attentive not only to the quality, but also the quantity of ingredients used.

– Functional benefits are among the most appealing ingredient characteristics when purchasing food and drink products.

– Consumers will gravitate towards products formulated with additional ingredients if they serve a clear and credible purpose.

Reasons to Buy

– Understand consumer behavior and company responses in order to tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Players

Sportlife
M&S
Berestov
PepsiCo
Kimchi Energy
Woody

Table of Contents

Table of Contents

1. Consumer Survey Insights: Functional Ingredients in Food and Drinks

Introduction

Functional Ingredients in Food and Drinks

Take outs

2. Appendix

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