Functional Ingredients in Food and Drinks – Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims
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"Functional Ingredients in Food and Drinks – Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims" uses GlobalData's 2021 Q2 Consumer Survey to highlight consumer attitudes and innovation opportunities associated with functional ingredients in food and drink formulations.
Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.
Scope
– Consumers are attentive not only to the quality, but also the quantity of ingredients used.
– Functional benefits are among the most appealing ingredient characteristics when purchasing food and drink products.
– Consumers will gravitate towards products formulated with additional ingredients if they serve a clear and credible purpose.
Reasons to Buy
– Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
M&S
Berestov
PepsiCo
Kimchi Energy
Woody
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