Furniture and Floor Coverings Retailing in Chile– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
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With a share of 2.97% in 2015 in the total retail sales, the furniture and floor coverings market is set to witness a CAGR of 3.06% over the forecast period, to reach retail sales of CLP1, 299 billion by 2020. The industry furniture and floor coverings market in Chile is mostly dominated by the domestic players. The growth is expected arise from the renovation of old homes and decline price due to competition between the independent retailers.
Scope
• Home furniture and homewares retailers account for 73.8% of the total sales of furniture and floor coverings
• Major cities around Santiago have the presence of branded retailers but the penetration into semi-urban and rural areas is dominated by local independent players.
• Sales through online channel are gaining momentum and are expected to grow at a CAGR of 10.25% during 2015-2020.
Reasons to Buy
Gain a comprehensive knowledge on furniture and floor coverings sector in the Chile retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2010, with forecasts until 2020
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market
Analysis of key international and domestic players operating in the furniture and floor coverings market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share
Casaideas
Rosen
Laura Ashley and Homy
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