Furniture and Floor Coverings Retailing in Chile– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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With a share of 2.97% in 2015 in the total retail sales, the furniture and floor coverings market is set to witness a CAGR of 3.06% over the forecast period, to reach retail sales of CLP1, 299 billion by 2020. The industry furniture and floor coverings market in Chile is mostly dominated by the domestic players. The growth is expected arise from the renovation of old homes and decline price due to competition between the independent retailers.

Scope

• Home furniture and homewares retailers account for 73.8% of the total sales of furniture and floor coverings

• Major cities around Santiago have the presence of branded retailers but the penetration into semi-urban and rural areas is dominated by local independent players.

• Sales through online channel are gaining momentum and are expected to grow at a CAGR of 10.25% during 2015-2020.

Reasons to Buy

Gain a comprehensive knowledge on furniture and floor coverings sector in the Chile retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

Analysis of key international and domestic players operating in the furniture and floor coverings market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share

Easy
Casaideas
Rosen
Laura Ashley and Homy

Table of Contents

1. Introduction

1.1 What is this Report About?

2. Executive Summary & Outlook

3. Market Context

3.1 A relatively stable economy in the Latin American region

3.1.1 Dependency on exports and copper will have a transient effect on the economy

3.1.2 Consistent decline in savings rate is good sign for retail spending

3.1.3 Service remains the dominant sector for employment

3.1.4 Improving labor market set to drive retail spending

3.1.5 Stable inflation levels are healthy for the retail market

3.1.6 Household consumption expenditure is a result of improvement in Chileans spending

3.2 Balanced demography and optimistic economy will favor the retail market

4. Chile Shoppers

4.1 Convenience is the new trend in the Chilean retail market

4.2 Chile’s retail market is strong but problems prevail

4.3 Tourism and opportunities in Chile’s retail sector

4.4 Best-selling electronics in Chile

5. Doing Business in Chile

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.3 Tax reforms by the new government

6. Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Furniture and Floor Coverings

6.2 Furniture and Floor Coverings Category Overview

6.2.1 Furniture and Floor Coverings by Channel

6.2.2 Furniture and Floor Coverings by Category

6.3 Furniture and Floor Coverings Category Analysis

6.3.1 Floor Coverings

6.3.2 Furniture

6.4 Major Retailers

6.4.1 Furniture and Floor Coverings

7. Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Chile Furniture and Floor Coverings Retail Sales (CLP mn), by Channel Group, 2010–2015

Table 2: Chile Furniture and Floor Coverings Retail Sales Forecast (CLP mn), by Channel Group, 2015–2020

Table 3: Chile Furniture and Floor Coverings Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 4: Chile Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 5: Chile Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2010–2020

Table 6: Chile Furniture and Floor Coverings Retail Sales (CLP mn), by Category, 2010–2015

Table 7: Chile Furniture and Floor Coverings Retail Sales Forecast (CLP mn), by Category 2015–2020

Table 8: Chile Furniture and Floor Coverings Retail Sales (US$ mn), by Category, 2010–2015

Table 9: Chile Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Category 2015–2020

Table 10: Chile Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2010–2020

Table 11: Chile Floor Coverings Retail Sales (CLP mn), by Channel Group, 2010–2015

Table 12: Chile Floor Coverings Retail Sales Forecast (CLP mn), by Channel Group, 2015–2020

Table 13: Chile Floor Coverings Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 14: Chile Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 15: Chile Floor Coverings Retail Segmentation, by Channel Group, 2010–2020

Table 16: Chile Furniture Retail Sales (CLP mn), by Channel Group, 2010–2015

Table 17: Chile Furniture Retail Sales Forecast (CLP mn), by Channel Group, 2015–2020

Table 18: Chile Furniture Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 19: Chile Furniture Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 20: Chile Furniture Retail Segmentation, by Channel Group, 2010–2020

Table 21: Key Furniture and Floor Coverings Retailers in Chile

Table 22: Chile Exchange Rate CLP–US$ (Annual Average), 2010–2015

Table 23: Chile Exchange Rate CLP–US$ (Annual Average), 2016–2020

Table 24: Verdict Retail Channel Definitions

Table 25: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015

Figure 2: Growth Rate of GDP (Constant US$), 2010-2015

Figure 3: GDP Value and Growth (CLP billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (CLP billion, %), 2015-2020

Figure 5: Personal Savings (%), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation GDP deflator (annual %) 2005-2015

Figure 9: Household Consumption Expenditure of Chile (CLP billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (CLP), 2005 and 2015

Figure 16: Per Capita Spend (CLP) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E

Figure 18: Major cities with high spend on retail

Figure 19: Doing Business in Chile

Figure 20: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 21: Retail Sales Value and Growth (CLP billion, %) of Furniture and Floor Coverings 2015-2020

Figure 22: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020

Figure 23: Online Spend in Furniture and Floor Coverings 2015-2020

Figure 24: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 25: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 26: Chile Furniture and Floor Coverings Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020

Figure 27: Chile Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2010-2020

Figure 28: Chile Furniture and Floor Coverings Retail Sales and Forecast (CLP mn), by Category Group, 2010-2020

Figure 29: Chile Furniture and Floor Coverings Retail Market Dynamics, by Category 2010-2020

Figure 30: Chile Floor Coverings Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020

Figure 31: Chile Furniture Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020

Figure 32: The Triangulated Market Sizing Methodology

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