Future of the German Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2021

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1250

Germany is one of the top 10 defense markets globally, with a defense budget allocation of US$38.1 billion in 2016. The country’s defense expenditure is primarily driven by military modernization programs and involvement in peacekeeping operations, and is expected to register a CAGR of 1.34% during 2017–2021, compared to the negative CAGR of 1.82% registered between 2012 and 2016. Defense expenditure as a percentage of GDP is expected to decrease from 1.1% in 2016 to 1% in 2021; per capita defense expenditure is expected to reach increase from US$464.9 in 2016to US$473.4 by 2021. • During 2012–2016, German defense expenditure registered a growth rate of -1.82%, declining from US$41 billion in 2012 to US$38.1 billion in 2016 • Military expenditure is anticipated to register a CAGR of 1.34% during 2017–2021, to value US$39.2 billion in 2021 • Over the forecast period, the country’s budget for homeland security is expected to be US$43.3 billion cumulatively • Demand for equipment is mainly expected to revolve around transport helicopter, multi-role aircraft, transport aircraft, and infantry fighting vehicles during 2017–2021

Scope

Strategic Defense Intelligence’s report – Future of the German Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2021 offers detailed analysis of the industry with market size forecasts from 2017–2021. This report will also analyze factors that influence demand in the industry, key market trends, and challenges faced by industry participants.In particular, it provides an in-depth analysis of the following:

• Defense industry market size and drivers: detailed analysis of the defense industry during 2017–2021, including highlights of the demand drivers and growth stimulators. It also provides a snapshot of the country’s expenditure and modernization patterns

• Budget allocation and key challenges: insights into procurement schedules formulated within the country and a breakdown of the defense budget with respect to the army, navy, and air force. It also details the key challenges faced by defense market participants within the country

• Porter’s Five Force analysis of the defense industry: analysis of the market characteristics by determining the bargaining power of suppliers, buyers, threat of substitution, intensity of rivalry, and barriers to entry

• Import and Export Dynamics: analysis of prevalent trends in the country’s imports and exports over the last five years

• Market opportunities: details of the top five defense investment opportunities from 2016 to 2026

• Competitive landscape and strategic insights: Including an overview of key players, together with insights such as key alliances, strategic initiatives, and a brief financial analysis

Reasons to Buy

Identify and track the global defense market and make regional comparisons to effectively target new revenue streams

Understand the importance of being led by the defense ministries in the military procurement market and define your strategies with insight on what your customers really want by analyzing recent orders, technical specifications, and the country’s expected investment pattern during 2017–2021

Make correct business decisions based on detailed analysis of the defense industry from 2017–2021,which includes the total competitive landscape of the sector with detailed profiles of the top domestic and foreign defense manufacturers along with information about their products, alliances, recent contract wins, and financial analysis

Determine prospective investment areas by gaining an in-depth understanding of the industry in terms of market opportunities

Channel resources by identifying various military requirements that are expected to generate revenues across different sectors during 2017–2021

Heckler & Koch GmbH (HK)
MAN Truck & Bus AG
Airbus Helicopters
ESG Elektroniksystem-und Logistik
Diehl Stiftung
ThyssenKrupp Marine Systems
Thales Deutschland
Airbus Group
MBDA
Eurofighter Jagdflugzeug
Rheinmetall

Table of Contents

1 Introduction

1.1. What is this Report About?

1.2. Definitions

1.3. Summary Methodology

1.4. SDI Terrorism Index

1.5. About Strategic Defense Intelligence

2 Executive Summary

3 Market Attractiveness and Emerging Opportunities

3.1. Defense Market Size Historical and Forecast

3.1.1. Germany's defense expenditure expected to increase at a CAGR of

1.34% over 2017-2021

3.1.2. Maintenance of the armed forces and peacekeeping operations to drive defense expenditure over the forecast period

3.1.3. German defense expenditure as a percentage of GDP expected to decrease

3.2. Analysis of Defense Budget Allocation

3.2.1. Germany to allocate a higher share toward revenue expenditure over the forecast period

3.2.2. Capital expenditure to increase at a CAGR of

1.32% over the forecast period

3.2.3. Revenue expenditure to cumulate US$133.5 billion over the forecast period

3.2.4. Per capita defense expenditure expected to increase marginally over 2017-2021

3.3. Homeland Security Market Size and Forecast

3.3.1. German homeland security budget to increase at a CAGR of

5.62%

3.3.2. Counter terrorism and cyber security to drive homeland security expenditure

3.3.3. Germany falls under "moderately affected" of terrorism category

3.4. Benchmarking with Key Global Markets

3.4.1. German defense budget expected to increase marginally over the forecast period

3.4.2. Germany's defense expenditure expected to be one of the top among European countries

3.4.3. Germany allocates a lower share of GDP for defense compared to other European countries

3.4.4. Germany faces a moderate threat from foreign terrorist organizations

3.5. Market Opportunities: Key Trends and Growth Stimulators

3.5.1. Transport Helicopter

3.5.2. Multi-role Aircraft

3.5.3. Transport Aircraft

3.5.4. Infantry Fighting Vehicles

4 Defense Procurement Market Dynamics

4.1. Import Market Dynamics

4.1.1. Defense imports are expected to remain steady during the forecast period

4.1.2. Germany sourced most of its arms imports from the US

4.1.3. Missiles and sensors dominate military hardware imports

4.2. Export Market Dynamics

4.2.1. Arms exports recovered in the last two years

4.2.2. The US and Israel are Germany's biggest arms importers

4.2.3. Ships and armored vehicles are the main exported defense products

5 Industry Dynamics

5.1. Five Forces Analysis

5.1.1. Bargaining power of supplier: low

5.1.2. Bargaining power of buyer: high

5.1.3. Barrier to entry: low

5.1.4. Intensity of rivalry: low

5.1.5. Threat of substitution: low

6 Market Entry Strategy

6.1. Market Regulation

6.1.1. Investment policy promotes 100% FDI in the defense industry

6.2. Market Entry Route

6.2.1. Foreign defense OEMs form large conglomerates to enter the market

6.2.2. Foreign OEMs establish subsidiaries or form JVs to enter the industry

6.3. Key Challenges

6.3.1. Project delays deter defense industry growth

6.3.2. German arms exports to large defense markets outside the EU are minimal

7 Competitive Landscape and Strategic Insights

7.1. Competitive Landscape Overview

7.1.1. Foreign OEMs have strong collaborations with domestic defense firms

7.2. Key Companies

7.2.1. Diehl Stiftung: overview

7.2.2. Diehl Stiftung: products and services

7.2.3. Diehl Stiftung: recent announcements and strategic initiatives

7.2.4. Diehl Stiftung: alliances

7.2.5. Diehl Stiftung: recent contract wins

7.2.6. Airbus Group: overview

7.2.7. Airbus Group: products and services

7.2.8. Airbus Group: recent announcement and strategic initiatives

7.2.9. Airbus Group: alliances

7.2.10. Airbus Group: recent contract wins

7.2.11. Airbus Group: financial analysis

7.2.12. Heckler &Koch: overview

7.2.13. Heckler &Koch: products and services

7.2.14. Heckler and Koch: recent announcements and strategic initiatives

7.2.15. Heckler and Koch: recent contract wins

7.2.16. MAN Truck & Bus AG: overview

7.2.17. MAN Truck & Bus AG: products and services

7.2.18. MAN Truck & Bus AG: recent announcement and strategic initiatives

7.2.19. MAN Truck & Bus AG: alliances

7.2.20. MAN Truck & Bus AG: recent contract wins

7.2.21. Airbus Helicopters: overview

7.2.22. Airbus Helicopters: products and services

7.2.23. Airbus Helicopters: recent announcements and strategic initiatives

7.2.24. Airbus Helicopters: alliances

7.2.25. Airbus Helicopters: recent contract wins

7.2.26. ESG Elektroniksystem-und Logistik: overview

7.2.27. ESG Elektroniksystem-und Logistik: products and services

7.2.28. ESG Elektroniksystem-und Logistik: recent announcements and strategic initiatives

7.2.29. ESG Elektroniksystem- und Logistik: alliances

7.2.30. ESG Elektroniksystem- und Logistik: recent contract wins

7.2.31. ThyssenKrupp Marine Systems: overview

7.2.32. ThyssenKrupp Marine Systems: products and services

7.2.33. ThyssenKrupp Marine Systems: recent announcements and strategic initiatives

7.2.34. ThyssenKrupp Marine Systems: alliances

7.2.35. ThyssenKrupp Marine Systems: recent contract wins

7.2.36. Thales Deutschland: overview

7.2.37. Thales Deutschland: products and services

7.2.38. Thales Deutschland: recent announcements and strategic initiatives

7.2.39. Thales Deutschland: alliances

7.2.40. Thales Deutschland: recent contract wins

7.2.41. MBDA: overview

7.2.42. MBDA: products and services

7.2.43. MBDA: recent announcements and strategic initiatives

7.2.44. MBDA: alliances

7.2.45. MBDA: recent contract wins

7.2.46. Eurofighter Jagdflugzeug: overview

7.2.47. Eurofighter Jagdflugzeug: products and services

7.2.48. Eurofighter Jagdflugzeug: recent announcements and strategic initiatives

7.2.49. Eurofighter Jagdflugzeug: recent contract wins

7.2.50. Rheinmetall: overview

7.2.51. Rheinmetall: products and services

7.2.52. Rheinmetall: recent announcement and strategic initiatives

7.2.53. Rheinmetall: alliances

7.2.54. Rheinmetall: recent contract wins

7.2.55. Rheinmetall: financial analysis

8 Business Environment and Country Risk

8.1. Demographics & Social Statistics

8.1.1. Population – Rural

8.1.2. Population – Urban

8.1.3. Population – Number of Households

8.2. Economic Performance

8.2.1. Gross Domestic per Capita

8.2.2. Gross Domestic Product, current US$

8.2.3. Exports of Goods and Services

8.2.4. Imports of Goods and Services

8.2.5. Gross National Disposable Income

8.2.6. Manufacturing Output

8.2.7. Consumer Price Index

8.2.8. Wholesale Price Index

8.2.9. Local Currency Unit per US$

8.2.10. Market Capitalization of Listed Companies

8.2.11. Market Capitalization of Listed Companies as a percentage of GDP

8.2.12. Total Government Cash Surplus/Deficit

8.2.13. Government Cash Surplus/Deficit

8.2.14. Central Government Debt

8.2.15. Central Government Debt as a percentage of GDP

8.2.16. Goods Exports as a percentage of GDP

8.2.17. Goods Imports as a percentage of GDP

8.2.18. Goods Trade Surplus/Deficit as a percentage of GDP

8.2.19. Services Imports as a percentage of GDP

8.2.20. Services Exports as a percentage of GDP

8.2.21. Services trade surplus/deficit as a percentage of GDP

8.2.22. International reserves, including Gold

8.3. Energy and Utilities

8.3.1. Total Conventional Thermal Electricity Net Generation

8.3.2. Hydroelectricity Net Generation

8.3.3. Nuclear Electricity Net Generation

8.3.4. Total Conventional Thermal Electricity Installed Capacity

8.3.5. Total Electricity Exports

8.3.6. Total Electricity Imports

8.3.7. Proved reserves of Natural Gas

8.3.8. Total Petroleum Consumption

8.3.9. Crude Oil Proved reserves

8.3.10. Total Non-Hydro Renewable Electricity Net Generation

8.4. Infrastructure Quality and Availability

8.4.1. Roads, total network

8.4.2. Air transport, freight

8.4.3. Overall Construction

8.5. Minerals

8.5.1. Mining, Manufacturing, Utilities Output

8.6. Technology

8.6.1. Research and development expenditure

8.6.2. Patents Granted

8.7. Telecommunication

8.7.1. Telephone lines

8.7.2. Telephone lines Penetration Rate

9 Appendix

9.1. About SDI

9.2. Disclaimer

Table

Table 1: German Defense Expenditure (US$ Billion), 2012-2016

Table 2: German Defense Expenditure (US$ Billion), 2017-2021

Table 3: German Defense Expenditure (EUR Billion), 2012-2016

Table 4: German Defense Expenditure (EUR Billion), 2017-2021

Table 5: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as a Percentage of GDP Growth, 2012-2016

Table 6: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as a Percentage of GDP Growth, 2017-2021

Table 7: German Defense Budget Split Between Capital and Revenue Expenditure (%), 2012-2016

Table 8: German Defense Budget Split Between Capital and Revenue Expenditure (%), 2017-2021

Table 9: German Defense Capital Expenditure (US$ billion), 2012-2016

Table 10: German Defense Capital Expenditure (US$ billion), 2017-2021

Table 11: German Defense Capital Expenditure (EUR Billion), 2012-2016

Table 12: German Defense Capital Expenditure (EUR Billion), 2017-2021

Table 13: German Defense Revenue Expenditure (US$ billion), 2012-2016

Table 14: German Defense Revenue Expenditure (US$ billion), 2017-2021

Table 15: German Defense Revenue Expenditure (EUR Billion), 2012-2016

Table 16: German Defense Revenue Expenditure (EUR Billion), 2017-2021

Table 17: German Per Capita Defense Expenditure (US$), 2012-2016

Table 18: German Per Capita Defense Expenditure (US$), 2017-2021

Table 19: German Homeland Security Budget (US$ Billion),2012-2016

Table 20: German Homeland Security Budget (US$ Billion), 2017-2021

Table 21: German Homeland Security Budget (EUR Billion), 2012-2016

Table 22: German Homeland Security Budget (EUR Billion), 2017-2021

Table 23: Benchmarking with Key Markets – 2012-2016vs. 2017-2021

Table 24: SDI Terrorism Index

Table25: Key Foreign Players and Operations in the German Defense Industry

Table26:Diehl Stiftung – Product focus

Table27:Diehl Stiftung- Alliances

Table28:Diehl Stiftung- Recent Contract Wins

Table29:Airbus Group- Product focus

Table30: Airbus Group- Alliances

Table31:Airbus Group- Recent Contract Wins

Table32:Heckler &Koch – Product focus

Table33:Heckler &Koch – Recent Contract Wins

Table34:MAN Truck & Bus AG – Product focus

Table35:MAN Truck & Bus AG – Alliances

Table 36:MAN Truck & Bus AG – Recent Contract Wins

Table37:Airbus Helicopters- Product focus

Table38:Airbus Helicopters – Alliances

Table39:Airbus Helicopters – Recent Contract Wins

Table40:ESG Elektroniksystem-und Logistik- Product focus

Table41:ESG Elektroniksystem-und Logistik- Alliances

Table42:ESG Elektroniksystem-und Logistik- Recent Contract Wins

Table43:ThyssenKrupp Marine Systems – Product focus

Table44:ThyssenKrupp Marine Systems – Alliances

Table45:ThyssenKrupp Marine Systems – Recent Contract Wins

Table46:Thales Deutschland – Product focus

Table47:Thales Deutschland – Alliances

Table48:Thales Deutschland – Recent Contract Wins

Table49:MBDA – Product focus

Table50:MBDA – Alliances

Table51:MBDA – Recent Contract Wins

Table52:Eurofighter Jagdflugzeug- Product focus

Table53:Eurofighter Jagdflugzeug- Recent Contract Wins

Table54:Rheinmetall – Product focus

Table55:Rheinmetall – Alliances

Table56:Rheinmetall – Recent Contract Wins

Figures

Figure 1: German Defense Expenditure (US$ Billion),2012-2016

Figure 2: German Defense Expenditure (US$ Billion), 2017-2021

Figure 3: German Defense Expenditure (EUR Billion), 2012-2016

Figure 4: German Defense Expenditure (EUR Billion), 2017-2021

Figure 5: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditures as a Percentage of GDP Growth, 2012-2016

Figure 6: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as a Percentage of GDP Growth, 2017-2021

Figure 7:German Defense Budget Split Between Capital and Revenue Expenditure (%), 2012-2016

Figure 8: German Defense Budget Split Between Capital and Revenue Expenditure (%), 2017-2021

Figure 9: German Defense Capital Expenditure (US$ billion), 2012-2016

Figure 10: German Defense Capital Expenditure (US$ billion), 2017-2021

Figure 11: German Defense Capital Expenditure (EUR Billion), 2012-2016

Figure 12: German Defense Capital Expenditure (EUR Billion), 2017-2021

Figure 13: German Defense Revenue Expenditure (US$ billion), 2012-2016

Figure 14: German Defense Revenue Expenditure (US$ billion), 2017-2021

Figure 15: German Defense Revenue Expenditure (EUR Billion), 2012-2016

Figure 16: German Defense Revenue Expenditure (EUR Billion), 2017-2021

Figure 17: German Per Capita Defense Expenditure (US$), 2012-2016

Figure 18:German Per Capita Defense Expenditure (US$), 2017-2021

Figure 19: German Homeland Security Budget (US$ Billion),2012-2016

Figure 20: German Homeland Security Budget (US$ Billion), 2017-2021

Figure 21: German Homeland Security Budget (EUR Billion), 2012-2016

Figure 22: German Homeland Security Budget (EUR Billion), 2017-2021

Figure 23: SDI Terrorism Heat Map, 2016

Figure 24: SDI Terrorism Index, 2016

Figure 25: Benchmarking with Key Markets – 2012-2016 vs. 2017-2021

Figure 26: Defense Expenditure of the World's Largest Military Spenders (US$ Billion), 2016 and 2021

Figure 27: Defense Expenditure as a Percentage of GDP of Largest Military Spenders (%), 2016

Figure 28: Transport Helicopter Market Size (US$ Million), 2016-2026

Figure 29: Multi-role Aircraft Market Size (US$ Million), 2016-2026

Figure 30: Transport Aircraft Market Size (US$ Million), 2016-2026

Figure 31: IFV Market Size (US$ Million), 2016-2026

Figure 32: German Defense Import Trend, 2011-2015 (TIV values)

Figure 33: German Defense Imports by Country (%), 2011-2015

Figure 34: German Defense Imports by Category (%), 2011-2015

Figure 35: German Defense Export Trend, 2011-2015 (TIV values)

Figure 36: German Defense Exports by Country (%), 2011-2015

Figure 37: German Defense Exports by Category (%), 2011-2015

Figure 38: Industry Dynamics Porter's Five Forces Analysis

Figure 39: Airbus Group – Revenue Trend Analysis (EUR Billion), 2011-2015

Figure 40: Airbus Group – Operating Profit Trend Analysis (EUR Million), 2011-2015

Figure 41: Airbus Group – Net Profit Trend Analysis (EUR Million), 2011-2015

Figure 42: Rheinmetall – Revenue Trend Analysis (EUR Billion), 2010-2014

Figure 43: Rheinmetall – Operating Profit Trend Analysis (EUR Million), 2010-2014

Figure 44: Rheinmetall – Net Profit Trend Analysis (EUR Million), 2010-2014

Figure 45: Germany Population – Rural (In Millions), 2015-2024

Figure 46: Germany Population – Urban (In Millions), 2015-2024

Figure 47: Germany Population – Number of Households (In Millions), 2008-2017

Figure 48: Germany GDP per capita, 2015-2024

Figure 49: Germany Gross Domestic Product (current US$ Billion),2015-2024

Figure 50: Germany Exports of Goods and Services (current US$ Billion), 2004-2013

Figure 51: Germany Imports of Goods and Services (current US$ Billion), 2004-2013

Figure 52: Germany Gross National Disposable Income (US$ Billion), 2003-2012

Figure 53: Germany Manufacturing Output (US$ Billion), 2003-2012

Figure 54: Germany Consumer Price Index, 2015-2024

Figure 55: Germany Wholesale Price Index, 2003-2012

Figure 56: Germany LCU per US$, 2015-2024

Figure 57: Germany Market Capitalization of Listed Companies (US$ Billion), 2003-2012

Figure 58: Germany Market Capitalization of Listed Companies as a Percentage of GDP, 2003-2012

Figure 59: Germany Government Cash Surplus/Deficit (LCU Billion), 2003-2012

Figure 60: Germany Government Cash Surplus/Deficit as a Percentage of GDP,2003-2012

Figure 61: Germany Central Government Debt (LCU Billion), 2003-2012

Figure 62: Germany Central Government Debt as a Percentage of GDP, 2003-2012

Figure 63: Germany Goods Exports as a Percentage of GDP, 2005-2012

Figure 64: Germany Goods Imports as a Percentage of GDP,2005-2012

Figure 65: Germany Goods Trade Surplus/Deficit as a Percentage of GDP, 2005-2012

Figure 66: Germany Services Imports as a Percentage of GDP, 2005-2012

Figure 67: Germany Services Exports as a Percentage of GDP, 2005-2012

Figure 68: Germany Services Trade Surplus/Deficit as a Percentage of GDP, 2005-2012

Figure 69: Germany International Reserves, including Gold (US$ Billion), 2003-2012

Figure 70: Germany Total Conventional Thermal Electricity Net Generation (Billion kWh), 2002-2011

Figure 71: Germany Hydroelectricity Net Generation (Billion kWh), 2003-2012

Figure 72: Germany Nuclear Electricity Net Generation (Billion kWh), 2003-2012

Figure 73: Germany Total Conventional Thermal Electricity Installed Capacity (Million kW), 2001-2010

Figure 74: Germany Total Electricity Exports (Billion kWh), 2003-2012

Figure 75: Germany Total Electricity Imports (Billion kWh), 2003-2012

Figure 76: Germany Proved Reserves of Natural Gas (Trillion Cubic feet), 2004-2014

Figure 77: Germany Total Petroleum Consumption (Thousand Barrels per Day), 2004-2013

Figure 78: Germany Crude Oil Proved reserves(Billion Barrels), 2005-2014

Figure 79: Germany Total Non-Hydro Renewable Electricity Net Generation (Billion Kw), 2003-2012

Figure 80: Germany Roads (total route-Km), 2002-2010

Figure 81: Germany Air Transport, Freight (Million ton-Km), 2003-2012

Figure 82: Germany Overall Construction (US$ Billion), 2006-2014

Figure 83: Germany Mining, Manufacturing, Utilities Output(US$ Billion), 2003-2012

Figure 84: Germany Research and Development (thousands LCU), 2001-2010

Figure 85: Germany Patents Granted, 2004-2013

Figure 86: Telephone Lines (In Mn), 2003-2012

Figure 87: Germany Telephone Lines Penetration Rate (per 100 people), 2003-2012

Frequently asked questions

Future of the German Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2021 standard reports
Currency USD
$1,250

Can be used by individual purchaser only

$3,750

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Future of the German Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2021 in real time.

  • Access a live Future of the German Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2021 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.